At a Glance
- Tasks: Lead creative strategy to drive growth across paid marketing channels and manage production partners.
- Company: Join Free Soul, a mission-driven brand focused on women's wellbeing.
- Benefits: Flexible hours, hybrid working, 25 days holiday, and free products.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in women's nutrition while working with a passionate team.
- Qualifications: 5+ years in performance or creative strategy with strong analytical skills.
The predicted salary is between 60000 - 75000 £ per year.
We’re Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.
How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs. Working at Free Soul is more than just a job - it’s a purpose. We’re a mission-led team where everyone genuinely cares about the impact we’re making.
We lead with ownership - taking responsibility for our work, our ideas, and the energy we bring. Each person has the freedom and trust to run with bold ideas and be accountable for making them happen. We show up with respect and kindness - to our teammates, our community, and ourselves. We listen. We celebrate differences. And we create a space where everyone feels seen and valued.
We’re driven by a growth mindset - we stay curious, open to feedback, and committed to learning. Challenges are seen as opportunities, and we never stop evolving - as individuals, as a team, and as a brand. We own the women’s nutrition space by doing things differently - liberating, not restricting. We celebrate every side of her - the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is. That’s what makes Free Soul a truly special place to work.
What you’ll be doing:
- Own creative strategy across our paid marketing channels, translating performance data into clear direction that drives measurable impact.
- Define how we approach creative across platforms and formats.
- Run the creative supply chain: managing our network of production partners, ensuring the right volume, mix, and on-time delivery.
- Use dashboards and forecasting tools to understand what's working and what's needed.
- This is a strategy and accountability role, not a hands-on production role.
Strategy:
- Own creative strategy across paid channels, with clear accountability for performance (CPA, ROAS, conversion rate).
- Define and lead a focused creative testing roadmap, tailored to the distinct demands of each platform (Meta, YouTube, TikTok).
- Translate performance data into creative direction, strategic angles and testing hypotheses.
- Stay close to platforms, trends and competitors, turning insights into actionable creative opportunities.
Production partner management:
- Set overall creative direction and standards for production partners.
- Use forecasting and performance data to understand creative volume needs.
- Track delivery schedules and hold partners accountable to quality, volume and deadlines.
- Build and refine workflows and feedback loops for multiple partners to produce at scale without quality drift.
Cross-functional:
- Partner closely with media buyers to scale winning concepts and iterate quickly on underperformance.
- Report on creative pipeline health alongside performance metrics to the Head of Performance Marketing.
What we’re looking for in you:
- 5+ years of experience in performance, growth, creative strategy, or a similar role in a high-growth or ecommerce environment.
- Understanding of how creative drives business outcomes, with a strong grasp of unit economics, CAC and profitability.
- Experience building or significantly improving creative systems that increased output, speed and performance.
- Track record of developing creative that has scaled spend and driven meaningful revenue growth.
- Highly analytical and able to turn performance data into clear, actionable creative direction.
- Strong creative judgment and knowledge of what makes content convert across paid social platforms.
- Hands-on experience creating or directing ads, understanding hooks, pacing and conversion psychology.
- Comfortable leading others, setting standards and giving direct feedback.
You’ll thrive here if you:
- Think in systems, not just ideas.
- Care about performance more than opinions.
- Are comfortable chasing a delivery schedule as well as pitching a creative angle.
- Move fast, iterate quickly and raise the bar consistently.
- Want to build something from the ground up and see it scale.
What you’ll get in return:
- Core working hours of 10:00-16:00 with flexibility.
- Hybrid working: 3 days in the office per week.
- Work from anywhere for 2 weeks a year.
- 25 days holiday plus bank holidays and your birthday off.
- Enhanced Family Leave.
- Free Soul product pantry access.
- Your monthly Free Soul essentials delivered to your home for free.
- 30% friends and family discount.
- Pension plan.
- Access to Vitality health insurance.
- Team socials, lunch & learns and internal events.
