Creator Marketing Assistant in London

We’re Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.

How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs. Working at Free Soul is more than just a job - it’s a purpose. We’re a mission-led team where everyone genuinely cares about the impact we’re making.

We lead with ownership - taking responsibility for our work, our ideas, and the energy we bring. Each person has the freedom and trust to run with bold ideas and be accountable for making them happen. We show up with respect and kindness - to our teammates, our community, and ourselves. We listen. We celebrate differences. And we create a space where everyone feels seen and valued.

We’re driven by a growth mindset - we stay curious, open to feedback, and committed to learning. Challenges are seen as opportunities, and we never stop evolving - as individuals, as a team, and as a brand. We own the women’s nutrition space by doing things differently - liberating, not restricting. We celebrate every side of her - the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is. That’s what makes Free Soul a truly special place to work.

You’ll be joining our Creator Team at an exciting moment of growth. We’re a close-knit, fast-moving team sitting at the heart of Free Soul’s most exciting social channel – and we’re looking for a Creator Marketing Assistant to help us scale it. Reporting into our Senior Creator Marketing Executive, you’ll play a key role in bringing our creator community to life: from leading on outreach and managing creator communication flows that keep our affiliates motivated, informed and posting. You’ll also have the opportunity to be a face of the brand; supporting on our TikTok Lives, attending our events and supporting the build of a creator hub that becomes the go-to resource for every Free Soul creator. If you’re passionate about community, creator culture and the TikTok Shop space – and you love a role where no two days look the same – this one’s for you.

• Own and manage creator outreach, working to weekly targets across all relevant niches to maintain a consistent and diverse pipeline of talent.
• Lead creator outreach for all new product launches, ensuring each launch is supported by fresh creator partnerships and set up for maximum impact.
• Conduct ongoing market landscape analysis and creator ecosystem research to support strategic partnership planning and brand positioning.
• Develop and maintain clear, engaging communication flows to encourage creators to join the programme, post consistently, and build long-term working relationships with Free Soul.
• Build and execute tailored communication strategies for high-priority sales periods, including key campaigns and new product launches.
• Support ad-hoc initiatives including TikTok Lives, creator events, goody bag sourcing, and giveaway prize curation.

You’ll thrive here if you’re:

• Experienced in working with creators, influencer management or affiliate marketing – ideally within a fast-paced brand environment.
• Genuinely passionate about social media and creator culture – you’re on TikTok in your spare time, you understand trends and know what makes content work.
• Confident in your written communication skills with the ability to write engaging, on-brand copy for briefs, newsletters and creator comms.
• Highly organised with the ability to juggle multiple workstreams, deadlines and creator relationships simultaneously.
• A collaborative team player who works well cross-functionally and communicates clearly with stakeholders at all levels.
• Comfortable working with data – you can track targets, report on engagement and use insight to improve performance.
• A proactive, self-starter mindset – you’re not waiting to be told what to do; you spot the opportunity and go for it.

What you’ll get in return:

• Core working hours of 10:00-16:00. We’re all about flexibility when it comes to your hours! Feel free to adjust your schedule to fit your needs.
• Hybrid working: 3 days in the office per week.
• Work from anywhere for 2 weeks a year.
• 25 days holiday as well as bank holidays AND your birthday off!
• Enhanced Family Leave.
• Free Soul product pantry - access to a variety of Free Soul products whilst working in the office.
• Your monthly Free Soul essentials, delivered to your home - for free!
• 30% friends and family discount.
• Pension plan.
• Access to Vitality health insurance.
• Team socials, lunch & learns and internal events.