Influencer Marketing Executive

We’re Free Soul, the brand that lets you define wellness because no two journeys are ever the same. We shine a light on the unfiltered journey to well-being, not the industry-standard kind, but the simple, real notion of being well. How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs. We’re Free Soul, where health meets unapologetic realness.

Working at Free Soul is more than just a job—it’s a purpose, a mission where every team member cares deeply about what we’re working towards. Here, everyone’s welcome. Our community isn’t just our customers; it’s our team, creators, and everyone we connect with, built on trust, integrity, and a shared passion. We’re all in—100%. We back each other, go above and beyond for our community and adapt to the evolving needs of our customers. Flexibility is our strength, and we never do things halfway. From products to projects, we do it right because we’re committed to supporting every stage of her wellness journey. We own the women’s nutrition space by doing things differently—liberating, not restricting. We celebrate all aspects of womanhood, quirks, flaws, and all, reflecting real female journeys and giving everyone the freedom to be themselves. When our team’s individuality shines, so do our best ideas. That’s what makes Free Soul a truly special place to work.

The Role: As an Influencer Marketing Executive, your primary task will be to drive our influencer marketing strategy forward by managing end-to-end influencer campaigns that speak to our core audiences and drive strong sales performance. This is a fantastic opportunity for a passionate self-starter with influencer marketing experience, to take responsibility in a high-growth environment. We are seeking an individual who can juggle tasks and drive results to ensure we are generating strong ROI on our campaigns.

What you’ll be doing:

• Responsibility for your own budget and campaigns, ensuring we deliver value for the business (low CACs and ROI).
• Scouting and identifying influencers/creators, using tools as well as your own knowledge, with a proven track record of driving sales across various platforms.
• Negotiating with partners on fees, timelines, contracts etc to meet benchmarks and targets to ensure the best success of campaigns for the business.
• Tracking and reporting on key campaign performance metrics to the team, sharing insights and learnings, and leveraging data to continuously optimise our campaigns.
• Immerse yourself in social media trends and the latest in the influencer marketing industry.
• Take the initiative on new campaign ideas and when necessary build proposals to support your ideas.

What we’re looking for:

• 1-2 years experience running influencer marketing campaigns with a performance focus.
• Results oriented analytical thinker, able to monitor, analyse and produce and share results.
• Excellent negotiation and interpersonal skills. A natural communicator. You’re quick to build relationships and establish rapport with influencers, managers and agencies at all levels.
• Obsessed with social media, social trends and the digital landscape. Know what is and isn’t relevant to our audience and have ideas with how to implement these.
• A self-starter mindset with a focus on results.
• Ability to manage multiple projects simultaneously and meet tight deadlines.

What you’ll get in return:

• Core working hours of 10:00-16:00.
• Free Soul product pantry - access to a variety of Free Soul products in the office.
• Your monthly Free Soul essentials - for free!
• 30% friends and family discount.
• Hybrid working: 3 days in the office per week.
• Dog-friendly office.
• Access to Vitality health insurance post-probation.
• Monthly team socials, lunch & learns and internal events.
• Brand new work laptop and full desk set-up.