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- Tasks: Lead CRM & lifecycle marketing to enhance customer experiences and drive subscription growth.
- Company: Join Free Soul, a mission-driven brand focused on women's wellbeing.
- Benefits: Flexible hours, hybrid work, 25 days holiday, and free products.
- Why this job: Make a real impact in women's nutrition while growing your marketing skills.
- Qualifications: 5+ years in CRM & lifecycle marketing, ideally in DTC subscription.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We\’re Free Soul – wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well – not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.
How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman\’s unique needs.
Working at Free Soul is more than just a job – it\’s a purpose. We\’re a mission-led team where everyone genuinely cares about the impact we\’re making.
We lead with
ownership
– taking responsibility for our work, our ideas, and the energy we bring. Each person has the freedom and trust to run with bold ideas and be accountable for making them happen.
We show up with
respect and kindness
– to our teammates, our community, and ourselves. We listen. We celebrate differences. And we create a space where everyone feels seen and valued.
We\’re driven by a
growth mindset
– we stay curious, open to feedback, and committed to learning. Challenges are seen as opportunities, and we never stop evolving – as individuals, as a team, and as a brand.
We own the women\’s nutrition space by doing things differently – liberating, not restricting. We celebrate every side of her – the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is.
That\’s what makes Free Soul a truly special place to work.
What You\’ll Be Doing
As our CRM & Lifecycle Marketing Marketing, you\’ll take the lead in shaping how customers experience our brand at every stage of their journey. Using data-driven insights, you\’ll create and optimise lifecycle campaigns that nurture, convert and retain. Working closely with our Head of Retention & Customer Strategy, you\’ll be key to driving growth in our subscription base, shaping how we retain, delight and grow our customer community.
Email Marketing Strategy & Execution
- Lead and implement email campaigns from start to finish, including planning, segmentation, testing, and launch.
- Focus on timely, personalised delivery to optimise performance across all customer segments.
- Track key metrics (e.g. open rate, click through) and use findings to improve campaign strategy.
Lifecycle Campaign Management
- Oversee key campaigns, including nurturing prospects, post-purchase emails, and retention initiatives.
- Segment audiences effectively and track performance to enhance engagement and drive conversions.
- Continuously refine strategies using data insights to achieve better results.
Collaboration & Partnerships
- Work with teams (Brand & Community, Content & NPD) to align lifecycle marketing with business goals.
Subscription Focus
- Develop and execute retention marketing strategies designed to enhance subscription growth and retention.
- Create tailored lifecycle campaigns for subscribers, including onboarding, renewal reminders and win-back initiatives to maximise customer lifetime value.
- Use data insights to segment audiences and deliver personalised content that resonates with subscription customers at different stages.
- Implement A/B testing for subscription campaigns to refine messaging, incentives and cadence.
- Track key subscription metrics (e.g., churn rate, reactivation rate) and use findings to improve campaign effectiveness.
Performance Analysis
- Regularly report on key metrics, identify areas for improvement and implement learnings to enhance future campaign success.
What We\’re Looking For In You
- Experienced CRM & Lifecycle Marketing Lead with 5+ years in the field, ideally in a DTC subscription business.
- Strong background in channel marketing, with hands-on experience across various platforms including Email, SMS, and Offline channels.
- In-depth knowledge of CRM platforms, particularly Klaviyo.
- Skilled in creating and executing multi-channel marketing campaigns to effectively engage customers at different touchpoints.
- Expertise in integrating Email and SMS strategies within broader lifecycle marketing efforts to maximise customer reach and retention.
- Capable of crafting, editing, and sending newsletters, as well as overseeing automation and email flows.
- Data-driven mindset with experience handling large data sets to inform strategies.
You\’ll thrive here if you\’re
- A self-starter who loves taking initiative and ownership, and can juggle multiple priorities
- Curious, commercially aware, and always looking for the \”why\”
- Positive, energetic, and open to feedback, you see every challenge as a growth opportunity
- Someone able to confidently voice their thoughts and opinions to senior stakeholders
- Proud of what you do, seeing things through from concept to completion
- Someone comfortable with Google Analytics and other reporting solutions
What You\’ll Get In Return
- Core working hours of 10:00-16:00. We\’re all about flexibility when it comes to your hours Feel free to adjust your schedule to fit your needs
- Hybrid working: 3 days in the office per week
- Work from anywhere for 2 weeks a year
- 25 days holiday as well as bank holidays AND your birthday off
- Enhanced Family Leave
- Free Soul product pantry – access to a variety of Free Soul products whilst working in the office
- Your monthly Free Soul essentials, delivered to your home – for free
- 30% friends and family discount
- Dog-friendly office
- Pension plan
- Access to Vitality health insurance
- Monthly team socials, lunch & learns and internal events
CRM & Lifecycle Marketing Manager employer: Free Soul
Contact Detail:
Free Soul Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Lifecycle Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research Free Soul's mission, values, and products. This way, when you get that interview, you can show them you're not just another candidate – you genuinely care about what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for your interview by practising common questions and crafting your own stories that highlight your experience in CRM and lifecycle marketing. Make sure to tie your answers back to how you can contribute to Free Soul's growth and customer engagement.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace CRM & Lifecycle Marketing Manager
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We want to see the real you, so don’t be afraid to share your unique experiences and perspectives that align with our mission at Free Soul.
Tailor Your Application: Make sure to customise your application for the CRM & Lifecycle Marketing Manager role. Highlight your relevant experience and skills, especially those related to email marketing and customer engagement, to show us why you're the perfect fit.
Show Your Passion: We love candidates who are genuinely excited about what we do. In your application, express your enthusiasm for women's wellbeing and how you can contribute to our mission of supporting every woman's unique journey.
Keep It Clear and Concise: While we appreciate creativity, clarity is key! Make sure your application is well-structured and easy to read. Use bullet points where necessary and keep your language straightforward to help us understand your qualifications quickly.
How to prepare for a job interview at Free Soul
✨Know Your Audience
Before the interview, take some time to research Free Soul and their mission. Understand their approach to wellbeing and how they celebrate individuality. This will help you tailor your responses to align with their values and show that you're genuinely interested in being part of their team.
✨Showcase Your Data Skills
As a CRM & Lifecycle Marketing Manager, you'll need to demonstrate your ability to work with data. Be prepared to discuss specific examples of how you've used data-driven insights to optimise campaigns in the past. Highlight any experience you have with Klaviyo or similar platforms, as this will be crucial for the role.
✨Emphasise Collaboration
Free Soul values teamwork and collaboration, so be ready to share examples of how you've successfully worked with cross-functional teams. Discuss how you’ve partnered with other departments to achieve marketing goals, and how you can bring that collaborative spirit to their team.
✨Be Ready for Challenges
The company is looking for someone who sees challenges as opportunities for growth. Prepare to discuss a time when you faced a significant challenge in your previous roles and how you overcame it. This will show that you embody their growth mindset and are ready to tackle whatever comes your way.
