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For Companies At a Glance
- Tasks: Lead CRM strategies to enhance customer experiences and drive growth.
- Company: Join Free Soul, a mission-driven brand focused on women's wellbeing.
- Benefits: Flexible hours, hybrid work, 25 days holiday, and wellness perks.
- Why this job: Make a real impact in women's nutrition while growing your marketing skills.
- Qualifications: 5+ years in CRM marketing, ideally in DTC subscription businesses.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Join to apply for the CRM & Lifecycle Marketing Manager role at Free Soul.
We’re Free Soul – wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well – not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.
How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs.
Working at Free Soul is more than just a job – it’s a purpose. We’re a mission-led team where everyone genuinely cares about the impact we’re making.
We lead with ownership – taking responsibility for our work, our ideas, and the energy we bring. Each person has the freedom and trust to run with bold ideas and be accountable for making them happen.
We show up with respect and kindness – to our teammates, our community, and ourselves. We listen. We celebrate differences. And we create a space where everyone feels seen and valued.
We’re driven by a growth mindset – we stay curious, open to feedback, and committed to learning. Challenges are seen as opportunities, and we never stop evolving – as individuals, as a team, and as a brand.
We own the women’s nutrition space by doing things differently – liberating, not restricting. We celebrate every side of her – the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is.
That’s what makes Free Soul a truly special place to work.
What You’ll Be Doing
As our CRM & Lifecycle Marketing Manager, you’ll take the lead in shaping how customers experience our brand at every stage of their journey. Using data-driven insights, you’ll create and optimise lifecycle campaigns that nurture, convert and retain. Working closely with our Head of Retention & Customer Strategy, you’ll be key to driving growth in our subscription base, shaping how we retain, delight and grow our customer community.
Email Marketing Strategy & Execution
- Lead and implement email campaigns from start to finish, including planning, segmentation, testing, and launch.
- Focus on timely, personalised delivery to optimise performance across all customer segments.
- Track key metrics (e.g. open rate, click through) and use findings to improve campaign strategy.
Lifecycle Campaign Management
- Oversee key campaigns, including nurturing prospects, post-purchase emails, and retention initiatives.
- Segment audiences effectively and track performance to enhance engagement and drive conversions.
- Continuously refine strategies using data insights to achieve better results.
Collaboration & Partnerships
- Work with teams (Brand & Community, Content & NPD) to align lifecycle marketing with business goals.
Subscription Focus
- Develop and execute retention marketing strategies designed to enhance subscription growth and retention.
- Create tailored lifecycle campaigns for subscribers, including onboarding, renewal reminders and win-back initiatives to maximise customer lifetime value.
- Use data insights to segment audiences and deliver personalised content that resonates with subscription customers at different stages.
- Implement A/B testing for subscription campaigns to refine messaging, incentives and cadence.
- Track key subscription metrics (e.g., churn rate, reactivation rate) and use findings to improve campaign effectiveness.
Performance Analysis
- Regularly report on key metrics, identify areas for improvement and implement learnings to enhance future campaign success.
What We’re Looking For In You
- Experienced CRM & Lifecycle Marketing Lead with 5+ years in the field, ideally in a DTC subscription business.
- Strong background in channel marketing, with hands-on experience across various platforms including Email, SMS, and Offline channels.
- In-depth knowledge of CRM platforms, particularly Klaviyo.
- Skilled in creating and executing multi-channel marketing campaigns to effectively engage customers at different touchpoints.
- Expertise in integrating Email and SMS strategies within broader lifecycle marketing efforts to maximise customer reach and retention.
- Capable of crafting, editing, and sending newsletters, as well as overseeing automation and email flows.
- Data-driven mindset with experience handling large data sets to inform strategies.
You’ll Thrive Here If You’re
- A self-starter who loves taking initiative and ownership, and can juggle multiple priorities
- Curious, commercially aware, and always looking for the “why”
- Positive, energetic, and open to feedback, you see every challenge as a growth opportunity
- Someone able to confidently voice their thoughts and opinions to senior stakeholders
- Proud of what you do, seeing things through from concept to completion
- Someone comfortable with Google Analytics and other reporting solutions
What You’ll Get In Return
- Core working hours of 10:00-16:00. We’re flexible with hours to fit your needs
- Hybrid working: 3 days in the office per week
- Work from anywhere for 2 weeks a year
- 25 days holiday plus bank holidays and your birthday off
- Enhanced Family Leave
- Free Soul product pantry access in the office
- Monthly Free Soul essentials delivered to your home
- 30% friends and family discount
- Dog-friendly office
- Pension plan
- Access to Vitality health insurance
- Monthly team socials, lunch & learn and internal events
Employment Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Other
- Industries: Wellness and Fitness Services
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CRM & Lifecycle Marketing Manager employer: Free Soul
Contact Detail:
Free Soul Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Lifecycle Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they relate to women's wellbeing. This will help you show that you're not just a fit for the role, but for the team too!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the CRM & Lifecycle Marketing Manager role. Highlight your data-driven mindset and any successful campaigns you've led in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Free Soul mission.
We think you need these skills to ace CRM & Lifecycle Marketing Manager
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We want to see the real you, so don’t be afraid to share your unique experiences and perspectives that align with our mission at Free Soul.
Tailor Your Application: Make sure to customise your application for the CRM & Lifecycle Marketing Manager role. Highlight your relevant experience in DTC subscription businesses and how your skills can help us nurture and grow our customer community.
Show Your Data Savvy: Since we’re all about data-driven insights, include examples of how you've used data to inform your marketing strategies. Whether it’s improving open rates or enhancing customer engagement, we want to know how you’ve made an impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our mission-led team!
How to prepare for a job interview at Free Soul
✨Know Your Audience
Before the interview, take some time to research Free Soul and their mission. Understand their approach to wellbeing and how they celebrate individuality. This will help you tailor your responses and show that you're genuinely interested in their brand.
✨Showcase Your Data Skills
As a CRM & Lifecycle Marketing Manager, you'll need to demonstrate your ability to work with data. Be prepared to discuss specific examples of how you've used data-driven insights to optimise campaigns in the past. Highlight any experience with Klaviyo or similar platforms.
✨Emphasise Collaboration
Free Soul values teamwork and collaboration. Think of examples where you've successfully worked with cross-functional teams to achieve marketing goals. Be ready to explain how you can align lifecycle marketing strategies with broader business objectives.
✨Be Ready for Challenges
The company is looking for someone who sees challenges as opportunities for growth. Prepare to discuss a time when you faced a significant challenge in your previous roles and how you overcame it. This will showcase your positive mindset and problem-solving skills.
