At a Glance
- Tasks: Own and evolve social media strategy across platforms like Instagram and TikTok.
- Company: Join Free Soul, a brand focused on authentic wellbeing for women.
- Benefits: Flexible hours, hybrid work, 25 days holiday, and creative freedom.
- Other info: Collaborative environment with opportunities to grow your skills and community.
- Why this job: Be the voice of a brand that celebrates individuality and real experiences.
- Qualifications: 3+ years in social media, strong creative instincts, and data-savvy.
The predicted salary is between 35000 - 45000 £ per year.
- Join to apply for the
- Social Media Manager role at
Free Soul We’re Free Soul - wellbeing for her, however she defines it.
Because no two experiences are ever the same, and her path deserves to be as individual as she is.
We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.
What you’ll be doing Own and evolve the social media strategy across all platforms (Instagram, Tik Tok, Linked In, You Tube – and whatever comes next).
Drive content ideation with a sharp eye for virality – you’re the person who always has a camera-ready idea.
Plan, post, and schedule daily content across channels – from polished campaigns to lo-fi, reactive moments.
Monitor and report on performance using analytics tools, using data to double down or pivot when needed.
Collaborate closely with creative, brand, and influencer teams to bring campaigns and stories to life.
Grow and nurture our online community – responding to comments, DMs, and tapping into trending conversations.
Stay ahead of cultural and platform trends, feeding new ideas and formats back into the content pipeline.
Champion our tone of voice and visual identity across every post.
Test, learn, and iterate – always.
Be hands-on: filming BTS, capturing moments, and showing the real, unfiltered side of Free Soul.
What we’re looking for in you 3+ years experience in a social media role, ideally in a fast-paced consumer brand or similar.
Proven track record of growing and engaging social audiences.
A creative eye and killer instincts for what makes people stop scrolling.
Confident using content creation tools (Cap Cut, In Shot, Canva, Adobe Creative Suite, etc.).
Data-literate: comfortable pulling performance metrics and turning them into smart actions.
Natural storyteller with a strong understanding of brand tone, voice, and community building.
Comfortable being behind the scenes and behind the camera.
Strong organisational skills – you can manage content calendars and last-minute moments with ease.
Knows how to balance creativity with commercial goals.
What you’ll get in return Core working hours of 10:00-16:00 with flexible scheduling; hybrid option of 3 days in the office per week; work from anywhere for 2 weeks a year. 25 days holiday plus
Social Media Manager in Cardiff employer: Free Soul
Free Soul is an exceptional employer that values innovation and collaboration, making it an ideal place for the Head of Partnerships & Affiliate Growth to thrive. With a hybrid working model and flexible hours, employees enjoy a healthy work-life balance, while comprehensive benefits like enhanced family leave and health insurance demonstrate the company's commitment to their well-being. The dynamic work culture fosters professional growth and encourages autonomy, ensuring that team members can make a meaningful impact in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Free Soul and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Free Soul are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Free Soul on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Free Soul. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Free Soul. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Free Soul:Show us that you’ve done your homework! In your application, briefly mention what you admire about Free Soul’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Free Soul
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Free Soul will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Free Soul, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
