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- Tasks: Lead marketing strategies to attract and engage drivers on our platform.
- Company: FREENOW is a dynamic mobility company focused on smarter transport solutions.
- Benefits: Enjoy flexible working, health insurance, and unique perks like birthday leave!
- Why this job: Join a fun, diverse team and make a real impact in the mobility sector.
- Qualifications: 5+ years in marketing with strong CRM knowledge; degree in Marketing or Business preferred.
- Other info: This is a maternity cover role for 16 months, starting September 2025.
The predicted salary is between 43200 - 72000 £ per year.
Location : London
FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.
Be ready to work in a multinational, diverse, highly motivated and collaborative team of passionate marketeers who strive for excellence and like to have fun. Are you ready for your next ride?
YOUR DAILY ADVENTURES WILL INCLUDE:
We’re looking for a passionate marketer to join our Driver Marketing team on a 16-month fixed-term contract to cover a maternity leave, ideally starting in September 2025 .
As a Driver Marketing Manager, you will be responsible for developing and executing marketing strategies aimed at acquiring, engaging, and retaining drivers on our platform. This role involves close collaboration with cross-functional teams, including Product, Operations, and Communications, to ensure that marketing initiatives align with business objectives and resonate with the driver community.
KEY RESPONSIBILITIES:
- Ideate and plan driver initiatives and materials, as well as help with local comms to meet local KPIs, whether it’s acquisition or engagement
- Providing market research, business cases and marketing strategies for driver lead acquisition, onboarding, and retention.
- Support Central Operations team in developing marketing strategies and plans to amplify their drivers initiatives.
- Support local country marketing leads and local Operations team with driver communications when needed, in order to keep local drivers informed/engaged with local and central initiatives.
- Monitor and analyse the efficiency and performance of driver initiatives/campaigns to recommend and execute strategies/tactics that will increase specific KPIs.
- Help markets on the implementation of their on-car advertising strategies to meet goals.
- Looking for partnership opportunities to bring additional perks for drivers.
- Working with the creative brand hub and product marketing team to help to uncover best-performing messages and ad visuals.
- Continuously identify opportunities for the company to acquire new drivers and increase engagement across all markets.
TO BE SUCCESSFUL IN THIS ROLE:
- +5 years of experience in customer marketing, communications, or engagement roles.
- Proven track record of delivering measurable business results.
- Strong familiarity with Customer Relationship Management (CRM) technologies
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- Excellent communication and written skills – especially in English. Other languages will also be appreciated.
- Be willing to work with the best marketing team ever!
BENEFITS & PERKS IN A NUTSHELL:
- Flexible working arrangements
- LinkedIn Learning
- Sabbatical and/or special leave policies
- WeRoad partnership
- Birthday, 24th + 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program
Plus more local benefits depending on your work location!
DIVERSITY, EQUITY & INCLUSION:
FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work .
SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US: #J-18808-Ljbffr
(Senior) Campaign Marketing Manager (Maternity cover - FTC) employer: FREE NOW
Contact Detail:
FREE NOW Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land (Senior) Campaign Marketing Manager (Maternity cover - FTC)
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in driver or customer engagement roles. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends in campaign marketing.
✨Tip Number 2
Familiarise yourself with FREENOW's current marketing strategies and campaigns. Understanding their approach will help you tailor your discussions during interviews and demonstrate your genuine interest in the company and its mission.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully executed marketing strategies in previous roles. Highlight measurable results and be ready to explain how you can apply similar tactics to enhance driver acquisition and engagement at FREENOW.
✨Tip Number 4
Showcase your familiarity with CRM technologies by discussing any relevant tools you've used in past positions. Being able to speak confidently about these systems will demonstrate your readiness to hit the ground running in this role.
We think you need these skills to ace (Senior) Campaign Marketing Manager (Maternity cover - FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer marketing, communications, or engagement roles. Emphasise any measurable business results you've achieved, especially those related to driver acquisition and retention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the role. Mention specific strategies you would implement to engage drivers and how your previous experience aligns with the responsibilities outlined in the job description.
Showcase Communication Skills: Since excellent communication skills are crucial for this role, ensure your application is well-written and free of errors. Use clear and concise language to convey your ideas effectively.
Highlight Team Collaboration Experience: FREENOW values collaboration across teams. Include examples in your application that demonstrate your ability to work with cross-functional teams, such as Product, Operations, and Communications, to achieve common goals.
How to prepare for a job interview at FREE NOW
✨Showcase Your Marketing Experience
With over 5 years of experience required, be ready to discuss specific campaigns you've managed. Highlight measurable results and how your strategies contributed to business growth.
✨Demonstrate Cross-Functional Collaboration
This role involves working closely with various teams. Prepare examples of how you've successfully collaborated with product, operations, or communications teams in the past to achieve marketing goals.
✨Familiarise Yourself with CRM Technologies
Since strong familiarity with CRM technologies is essential, brush up on the tools you've used. Be prepared to discuss how you've leveraged these technologies to enhance customer engagement and retention.
✨Prepare for Cultural Fit Questions
FREENOW values a diverse and collaborative environment. Think about how your personal values align with their mission and be ready to share how you can contribute to a positive team culture.
