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- Tasks: Lead exciting digital app marketing campaigns across various platforms to boost user engagement.
- Company: Join FREENOW, a dynamic company revolutionising urban mobility in a fun, diverse environment.
- Benefits: Enjoy flexible work options, LinkedIn Learning, health insurance, and unique local perks.
- Why this job: Be part of a collaborative team that values creativity and data-driven insights for impactful marketing.
- Qualifications: Experience in managing app marketing campaigns and analysing data for performance optimisation is essential.
- Other info: Work from vibrant cities like Hamburg, Berlin, Barcelona, Dublin, or London!
The predicted salary is between 43200 - 72000 £ per year.
Location : We are flexible! Come and join us either in Hamburg, Berlin, Barcelona, Dublin or London.
FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.
Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?
YOUR DAILY ADVENTURES WILL INCLUDE:
- Plan, implement and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition, activation and re-engagement
- Develop and execute digital media strategies and plans to achieve our awareness and performance targets
- Be responsible for optimising campaign performance on several app advertising platforms (e.g. Google, Apple search ads, Meta , TikTok, Snapchat, Moloco and others)
- Collaborate with our Marketing Analytics teams to understand the full customer journey funnel as well as all relevant KPIs within our dashboards for analysis and optimisation
- Analyse audience cohorts to share performance insights on ROAS , retention and CLV.
- Evaluate creatives critically and discuss new creative testing ideas with our creative team aimed at improving performance
- Drive digital marketing projects and identify cross-country channel opportunities (testing publishers, new tools and exploring AI use cases for the team)
TO BE SUCCESSFUL IN THIS ROLE:
- Mature hands on experience setting up and managing digital app marketing awareness and performance campaigns on all major app marketing channels including Google, Apple Search Ads, Tiktok, META, Snapchat and others
- Data driven mindset with ability to analyse large data sets to derive insights and optimise your digital marketing campaigns
- Direct experience working with a major MMP (Appsflyer,Adjust,Singular ) and the tools they offer around fraud prevention, audience building and cohort analysis
- Extensive knowledge of app marketing tracking capabilities and industry best practices through (i.e: SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention,Incrementality testing,ROAS optimisation)
- Experience collaborating with creative teams to generate new creative testing ideas to improve performance
- Strong presentation skills when sharing campaign results and creatives insights to internal teams
BENEFITS & PERKS IN A NUTSHELL:
- Flexible working arrangements
- LinkedIn Learning
- Sabbatical & special leave policies
- WeRoad partnership
- Birthday, 24th + 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program
Plus more local benefits depending on your work location!
DIVERSITY, EQUITY & INCLUSION:
FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work .
SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US: #J-18808-Ljbffr
Senior App Marketing Manager employer: FREE NOW
Contact Detail:
FREE NOW Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior App Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in app marketing, especially on platforms like Google, Apple Search Ads, and TikTok. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the app marketing field through LinkedIn or industry events. Engaging with others can provide valuable insights and potentially lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your data-driven approach and the results achieved. Being able to share concrete examples will showcase your expertise and make you a memorable candidate.
✨Tip Number 4
Stay updated on the latest tools and technologies in app marketing, particularly those related to fraud prevention and audience analysis. Showing that you're knowledgeable about these tools will highlight your readiness to tackle the challenges of the role.
We think you need these skills to ace Senior App Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital app marketing, especially with platforms like Google, Apple Search Ads, and Meta. Use specific metrics to showcase your achievements, such as ROAS and campaign performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for app marketing and how your data-driven mindset aligns with the company's goals. Mention specific campaigns you've managed and the results achieved to demonstrate your expertise.
Showcase Your Analytical Skills: Emphasise your ability to analyse large data sets and derive actionable insights. Provide examples of how you've optimised campaigns based on data analysis, and mention any tools you've used for audience building and cohort analysis.
Prepare for Interviews: Be ready to discuss your previous experiences in detail, particularly your hands-on work with major app marketing channels. Prepare to share insights from past campaigns and how you collaborated with creative teams to improve performance.
How to prepare for a job interview at FREE NOW
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your hands-on experience with app marketing campaigns. Highlight specific examples where you've successfully managed campaigns across platforms like Google, Apple Search Ads, and TikTok, focusing on the results you achieved.
✨Demonstrate Your Data-Driven Mindset
Since this role requires a strong analytical approach, come ready to talk about how you've used data to optimise campaigns. Share insights from large data sets and how they influenced your marketing strategies.
✨Collaborate Effectively
FREENOW values teamwork, so be ready to discuss your experience working with creative teams. Talk about how you've collaborated to generate new ideas for creatives and how those ideas improved campaign performance.
✨Prepare for Presentation Scenarios
Strong presentation skills are essential for this role. Practice presenting your past campaign results and insights clearly and confidently, as you may need to share these with internal teams during the interview.
