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- Tasks: Lead influencer strategy and manage relationships to boost flower subscription sales.
- Company: Freddie’s Flowers, a vibrant brand focused on inclusivity and growth.
- Benefits: Extra holiday days, discounted flowers, WFH options, and wellness support.
- Other info: Opportunity for career development and a supportive work environment.
- Why this job: Join a dynamic team and make an impact in the influencer marketing space.
- Qualifications: Strong negotiation skills, performance-driven mindset, and excellent communication.
The predicted salary is between 35000 - 45000 £ per year.
We’re looking for an experienced Influencer Marketing Manager to join the team at Freddie’s, leading our influencer strategy. You will be responsible for identifying, engaging, and managing relationships with influencers for the UK market and supporting our DE influencer marketing executive across various platforms to drive flower subscription/gifting sales tracked through voucher code redemptions. The role is highly performance driven, with monthly sales targets.
Responsibilities
- Identify and research potential influencers and content creators for the UK market who align with our brand values, target audience, and campaign goals.
- Reach out to influencers via email, social media, or other communication channels to establish partnerships.
- Negotiate with influencers to secure the best social media posts and placements on a gifting & commission basis.
- Manage influencer relationships, including content briefing and product delivery.
- Coordinate the creation and delivery of content assets, ensuring alignment with brand guidelines and campaign objectives.
- Track, analyse & forecast campaign performance metrics, providing regular reports and insights to optimise future campaigns.
- Manage, support & develop the DE Influencer Marketing Executive to grow the German market.
- Develop & lead the UK & DE influencer marketing strategy to hit target.
- Stay informed about industry trends, best practices, and emerging platforms to continually enhance influencer marketing strategies.
A Bit About You
- Highly motivated and performance driven to hit sales targets.
- An excellent negotiator, communicator and relationship builder.
- A highly organised, detail-oriented self-starter.
- Have the right to work in the UK.
- This is primarily a sales role, so you must be resilient, results focused and data-driven.
Benefits
- Option to buy extra holiday days.
- Discounted flowers for friends/family.
- WFH (where applicable).
- Learning and Development Support.
- Cycle to work scheme.
- Employee Assistance Programme.
- Discounted gym membership.
- Cash plan with Medicash.
- Health and wellbeing sessions with The Mind Clinic.
- Team socials and events.
Inclusion
Freddie’s Flowers recognises our success is dependent on the success of our people. Freddie’s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Influencer Marketing Manager employer: Freddie's Flowers
Contact Detail:
Freddie's Flowers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend events, join online communities, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous influencer campaigns, highlighting your negotiation tactics and successful partnerships. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Freddie’s Flowers, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Stay updated on trends! Follow industry news and keep an eye on emerging platforms. Being knowledgeable about the latest influencer marketing strategies will not only help you in interviews but also show that you’re passionate about the field.
We think you need these skills to ace Influencer Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Influencer Marketing Manager role. Highlight your experience with influencer strategies and how you've hit sales targets in the past. We want to see how you align with our brand values!
Showcase Your Negotiation Skills: Since this role involves negotiating with influencers, share specific examples of successful negotiations you've led. We love seeing how you can secure the best placements and partnerships, so don’t hold back!
Be Data-Driven: As a performance-driven role, it’s crucial to demonstrate your ability to track and analyse campaign metrics. Include any relevant data or insights from previous campaigns that showcase your analytical skills. We’re all about optimising for success!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Freddie’s!
How to prepare for a job interview at Freddie's Flowers
✨Know Your Influencers
Before the interview, research potential influencers in the UK market that align with Freddie’s brand values. Be ready to discuss specific examples of influencers you admire and how you would approach them for partnerships.
✨Showcase Your Negotiation Skills
Prepare to talk about your past experiences negotiating with influencers. Think of a few key examples where you secured great placements or deals, and be ready to explain your strategy and the outcomes.
✨Data-Driven Mindset
Since this role is performance-driven, come prepared with insights on how you track and analyse campaign performance metrics. Share any tools or methods you’ve used to optimise campaigns based on data.
✨Demonstrate Organisational Skills
Be ready to discuss how you manage multiple influencer relationships and campaigns simultaneously. Share specific strategies or tools you use to stay organised and ensure timely delivery of content assets.