At a Glance
- Tasks: Craft engaging copy for our website, emails, and social media to connect with our audience.
- Company: Freddie's Flowers, a B Corp dedicated to changing the world with flowers.
- Benefits: Extra holiday days, discounted flowers, WFH options, and wellness support.
- Other info: Dynamic environment with a focus on inclusivity and personal growth.
- Why this job: Join a creative team where your words can brighten lives and inspire joy.
- Qualifications: 5+ years in copywriting, especially in ecommerce or lifestyle brands.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Freddie\'s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people\'s relationship with flowers. We believe flowers aren\'t only for grand occasions, but they make every day special, inspiring creativity and sparking joy. Our direct-to-consumer subscription model helped us grow a loyal UK following. We launched in Germany in 2020, and in 2021 secured backing from The Craftory to expand and grow. In 2023 we started our gifting service. We are now a B Corp organisation with a founding mission to change the world of flowers, and to change the world with flowers.
About the Role:
We\'re Freddie\'s Flowers, and we believe in bringing joy through flowers. Our subscription service delivers fresh blooms straight to our customers\' doors, brightening homes and lifting moods—one bouquet at a time. We are looking for a mid-level Copy Lead to help us grow, crafting compelling copy that connects with our audience and drives engagement across all touchpoints.
Responsibilities
- Write and edit standout copy for our website, app, email marketing, social media, and performance ads
- Own and evolve our tone of voice, ensuring consistency across all platforms
- Craft compelling email campaigns, including newsletters and automated flows (like replenishment reminders and abandoned cart nudges)
- Turn creative briefs into captivating messaging, collaborating closely with designers and marketing teams
- Ensure all copy is polished, effective, and on-brand, from product descriptions to campaign headlines
- Stay on top of trends in beauty, lifestyle, and ecommerce copywriting to keep our messaging fresh and engaging
- Analyse and refine content, using data and A/B testing to optimize performance
- Champion clarity, creativity, and conversion, making every word count
Requirements
- 5+ years of experience in copywriting, ideally for ecommerce, beauty, or lifestyle brands
- A strong grasp of direct-to-consumer (DTC) marketing, with a proven track record of crafting high-performing copy
- Flair for storytelling and brand voice, with the ability to adapt tone across different platforms
- Passion for floral design, gifting, or lifestyle branding (a love of fresh blooms is a bonus!)
- Excellent editing and proofreading skills—you\'re ruthless when it comes to grammar and typos
- Data-driven approach—you understand how copy impacts conversion rates and engagement
- Strong organisational skills, able to juggle multiple projects in a fast-paced environment
- Startup or scale-up experience is a plus
Why Join Us?
At Freddie\'s Flowers, we\'re a passionate, creative team that loves bringing beauty into people\'s lives. If you\'re looking for a role where your words have real impact, you\'ll fit right in. Even if you don\'t tick every single box, if this excites you—apply anyway! We care about talent, passion, and potential just as much as experience.
Benefits
- Option to buy extra holiday days
- Discounted flowers for friends/family
- WFH (where applicable)
- Learning and Development Support
- Cycle to work scheme
- Employee Assistance Programme
- Discounted gym membership
- Cash plan with Medicash
- Health and wellbeing sessions with The Mind Clinic
- Team socials and events
- Bi-Weekly lunch
- And Flowers!
Inclusion:
Freddie\'s Flowers recognises our success is dependent on the success of our people. Freddie\'s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for
Copy Lead in City of London employer: Freddie's Flowers
Freddie's Flowers is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and passion for floral design thrive. With a commitment to employee growth, we offer extensive learning and development support, alongside unique benefits like discounted flowers and team socials, ensuring every team member feels valued and inspired. Join us in our mission to bring joy through flowers, and make a meaningful impact in the lives of our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Copy Lead in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Freddie's Flowers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Freddie's Flowers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Freddie's Flowers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Freddie's Flowers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copy Lead in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Freddie's Flowers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Freddie's Flowers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Freddie's Flowers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Freddie's Flowers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Freddie's Flowers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Freddie's Flowers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
