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- Tasks: Craft engaging copy for our website, emails, and social media to connect with our audience.
- Company: Freddie's Flowers, a B Corp dedicated to changing the world with flowers.
- Benefits: Extra holiday days, discounted flowers, WFH options, and wellness support.
- Why this job: Join a creative team where your words can brighten lives and inspire joy.
- Qualifications: 5+ years in copywriting, especially in ecommerce or lifestyle brands.
- Other info: Dynamic environment with a focus on inclusivity and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Freddie\’s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people\’s relationship with flowers. We believe flowers aren\’t only for grand occasions, but they make every day special, inspiring creativity and sparking joy. Our direct-to-consumer subscription model helped us grow a loyal UK following. We launched in Germany in 2020, and in 2021 secured backing from The Craftory to expand and grow. In 2023 we started our gifting service. We are now a B Corp organisation with a founding mission to change the world of flowers, and to change the world with flowers.
About the Role:
We\’re Freddie\’s Flowers, and we believe in bringing joy through flowers. Our subscription service delivers fresh blooms straight to our customers\’ doors, brightening homes and lifting moods—one bouquet at a time. We are looking for a mid-level Copy Lead to help us grow, crafting compelling copy that connects with our audience and drives engagement across all touchpoints.
Responsibilities
- Write and edit standout copy for our website, app, email marketing, social media, and performance ads
- Own and evolve our tone of voice, ensuring consistency across all platforms
- Craft compelling email campaigns, including newsletters and automated flows (like replenishment reminders and abandoned cart nudges)
- Turn creative briefs into captivating messaging, collaborating closely with designers and marketing teams
- Ensure all copy is polished, effective, and on-brand, from product descriptions to campaign headlines
- Stay on top of trends in beauty, lifestyle, and ecommerce copywriting to keep our messaging fresh and engaging
- Analyse and refine content, using data and A/B testing to optimize performance
- Champion clarity, creativity, and conversion, making every word count
Requirements
- 5+ years of experience in copywriting, ideally for ecommerce, beauty, or lifestyle brands
- A strong grasp of direct-to-consumer (DTC) marketing, with a proven track record of crafting high-performing copy
- Flair for storytelling and brand voice, with the ability to adapt tone across different platforms
- Passion for floral design, gifting, or lifestyle branding (a love of fresh blooms is a bonus!)
- Excellent editing and proofreading skills—you\’re ruthless when it comes to grammar and typos
- Data-driven approach—you understand how copy impacts conversion rates and engagement
- Strong organisational skills, able to juggle multiple projects in a fast-paced environment
- Startup or scale-up experience is a plus
Why Join Us?
At Freddie\’s Flowers, we\’re a passionate, creative team that loves bringing beauty into people\’s lives. If you\’re looking for a role where your words have real impact, you\’ll fit right in. Even if you don\’t tick every single box, if this excites you—apply anyway! We care about talent, passion, and potential just as much as experience.
Benefits
- Option to buy extra holiday days
- Discounted flowers for friends/family
- WFH (where applicable)
- Learning and Development Support
- Cycle to work scheme
- Employee Assistance Programme
- Discounted gym membership
- Cash plan with Medicash
- Health and wellbeing sessions with The Mind Clinic
- Team socials and events
- Bi-Weekly lunch
- And Flowers!
Inclusion:
Freddie\’s Flowers recognises our success is dependent on the success of our people. Freddie\’s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for
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Copy Lead employer: Freddie's Flowers
Contact Detail:
Freddie's Flowers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copy Lead
✨Tip Number 1
Get to know Freddie's Flowers inside out! Familiarise yourself with their mission and values, especially their focus on joy and creativity through flowers. This will help you connect your passion for copywriting with their brand story during interviews.
✨Tip Number 2
Showcase your best work! Prepare a portfolio that highlights your experience in crafting compelling copy, especially for DTC brands. Make sure to include examples that demonstrate your storytelling flair and ability to adapt tone across different platforms.
✨Tip Number 3
Network like a pro! Reach out to current or former employees of Freddie's Flowers on LinkedIn. Ask them about their experiences and any tips they might have for landing the Copy Lead role. Personal connections can make a big difference!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Freddie's Flowers family. Don’t forget to tailor your application to reflect your understanding of their brand voice!
We think you need these skills to ace Copy Lead
Some tips for your application 🫡
Show Your Passion for Flowers: When you're writing your application, let your love for flowers shine through! Share why you believe in the joy that flowers bring and how that aligns with Freddie's mission. We want to see your enthusiasm for floral design and gifting!
Tailor Your Copy: Make sure your application reflects the tone of voice we use at Freddie's Flowers. Use engaging language and storytelling techniques that resonate with our brand. We’re looking for someone who can craft compelling copy, so show us what you've got!
Highlight Your Experience: Don’t forget to showcase your relevant experience in ecommerce, beauty, or lifestyle brands. We want to know about your journey as a copywriter and how your skills can help us grow. Be specific about your achievements and how they relate to the role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context. Plus, it shows you’re serious about joining our team and bringing joy through flowers!
How to prepare for a job interview at Freddie's Flowers
✨Know Your Audience
Before the interview, take some time to understand Freddie's Flowers and their brand voice. Familiarise yourself with their tone across different platforms and think about how your copy can resonate with their audience. This will show that you’re not just a great writer, but also someone who understands the brand’s mission.
✨Showcase Your Portfolio
Bring along a selection of your best work that aligns with the role. Highlight pieces that demonstrate your ability to craft compelling copy for ecommerce or lifestyle brands. Be ready to discuss the thought process behind each piece and how it drove engagement or conversions.
✨Be Data-Driven
Freddie's Flowers values a data-driven approach, so be prepared to talk about how you've used analytics to refine your copy in the past. Share specific examples of A/B testing you've conducted and how it impacted performance. This will illustrate your understanding of how words can influence customer behaviour.
✨Embrace Creativity
During the interview, don’t shy away from showcasing your creative flair. Bring ideas for potential campaigns or copy that could fit with Freddie's Flowers. This not only demonstrates your passion for the role but also shows that you’re proactive and ready to contribute from day one.