Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead product strategy and execution for a thriving flower subscription and gifting business.
- Company: Freddie's Flowers, a purpose-driven B Corp changing the world with flowers.
- Benefits: Extra holiday days, discounted flowers, WFH options, and wellness support.
- Why this job: Join a passionate team and make a real impact in the e-commerce space.
- Qualifications: 7+ years in product management, ideally in D2C e-commerce with subscription experience.
- Other info: Inclusive workplace focused on employee success and well-being.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
Freddie's Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people's relationship with flowers. We believe flowers aren't only for grand occasions, but they make every day special, inspiring creativity and sparking joy. Our starting point was our direct‑to‑consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like‑minded purpose‑led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie's Flowers to everyone who needs it (even last minute!). From the seed of an idea we continue to flourish; we're now a B Corp organisation. And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers.
As the Lead Product Manager for our best‑in‑class flower subscription and gifting business you will be responsible for the product strategy and execution across the entire product stack. This is an amazing opportunity for an experienced product manager to take the product reins of a successful business, and help unlock the next phase of growth. This is a very hands‑on product management role, leading and managing a Product Designer and Product Analyst.
Responsibilities
- Create and get buy‑in to the product strategy that identifies and solves the most important customer and business problems.
- Define a product roadmap that effectively balances short‑term commercial goals with long‑term vision.
- Collaborate with the Product Designer, Product Analyst and Engineers to execute on the product roadmap, setting up processes that empower the team to be maximally effective.
- Be relentlessly outcome oriented to ensure the business delivers on its goals.
- Invest in amplifying the voice of the customer within Freddie's, ensuring that our decisions are rooted in qualitative and quantitative insight.
- Manage and train the Product Analyst to find and present actionable insights.
- Work with the Product Designer to optimise the user experience of the product, ensuring a seamless, intuitive, and enjoyable customer journey from landing on the site and subscribing, to receiving deliveries and managing subscriptions.
- Blend best practices with targeted experimentation that will maximise the website's performance against conversion, customer retention and LTV.
- Ensure we're following e‑com best practice across the gifting experience to continue to grow this area of the business.
- Be responsible for creating detailed product specs to ensure smooth collaboration with Engineering.
- Partner with Engineering Leads to define the technical vision that underpins the product roadmap.
- Prioritise and balance feature delivery with platform scalability, performance, and tech debt reduction.
- Work closely with teams across the company, aligning product development with marketing, customer support, and other key functions.
- Effectively communicate the product strategy, roadmap progress and product performance to the entire organisation.
- Conduct and leverage competitive analysis to identify opportunities and threats (and adjust product strategy accordingly).
- Make sure we're getting the most out of our product analytics systems that support data driven decision‑making.
Requirements
- You have 7+ years of experience in product management, with at least 3 years in a D2C e‑commerce environment, ideally with a subscription product.
- You have a solid understanding of e‑commerce platforms, web technologies, and best practices for e‑commerce product development and UX/UI.
- You will be proficient with data analytics tools and have a proven ability to derive actionable insights from data.
- You have strong strategic and analytical thinking with the ability to develop and execute product strategies that support the commercial goals of the business.
- You are an excellent communicator and demonstrate strong stakeholder management skills.
- You have a passion for delivering an excellent customer experience and product usability.
Benefits
- Option to buy extra holiday days
- Discounted flowers for friends/family
- WFH (where applicable)
- Learning and Development Support
- Cycle to work scheme
- Employee Assistance Programme
- Discounted gym membership
- Cash plan with Medicash
- Health and wellbeing sessions with The Mind Clinic
- Team socials and events
- Bi‑Weekly lunch
- And Flowers!
Inclusion
Freddie's Flowers recognises our success is dependent on the success of our people. Freddie's Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Lead Product Manager in City of London employer: Freddie's Flowers
Contact Detail:
Freddie's Flowers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Product Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Freddie's Flowers thoroughly. Understand their mission, values, and recent developments. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Lead Product Manager role. Highlight your successes in product management and how you can contribute to Freddie's growth.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the Freddie's Flowers team.
We think you need these skills to ace Lead Product Manager in City of London
Some tips for your application 🫡
Show Your Passion for Flowers: When you're writing your application, let your love for flowers shine through! Share why you believe in Freddie's mission to change people's relationship with flowers and how that aligns with your own values.
Tailor Your Experience: Make sure to highlight your relevant experience in product management, especially in D2C e-commerce. We want to see how your background fits with the role of Lead Product Manager, so be specific about your achievements and skills!
Be Data-Driven: Since we value data-driven decision-making, include examples of how you've used analytics tools to derive insights in your previous roles. Show us how you can blend strategic thinking with actionable data!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Freddie's Flowers!
How to prepare for a job interview at Freddie's Flowers
✨Know Your Product Inside Out
Before the interview, dive deep into Freddie's Flowers' product offerings and subscription model. Understand their unique selling points and how they differentiate themselves in the market. This will not only show your genuine interest but also help you discuss how you can contribute to their product strategy.
✨Showcase Your Data Skills
Since the role requires a data-driven approach, be prepared to discuss specific examples of how you've used data analytics tools in previous roles. Bring insights from past projects that demonstrate your ability to derive actionable insights and how those insights led to successful product outcomes.
✨Emphasise Collaboration
Freddie's Flowers values teamwork, so highlight your experience working with cross-functional teams. Share examples of how you've collaborated with designers, engineers, and marketing teams to achieve product goals. This will illustrate your ability to foster a collaborative environment and drive results.
✨Prepare for Customer-Centric Questions
As a Lead Product Manager, understanding the customer is key. Be ready to discuss how you've amplified the voice of the customer in your previous roles. Prepare to share strategies you've implemented to enhance user experience and customer satisfaction, as this aligns perfectly with Freddie's mission.
