At a Glance
- Tasks: Lead performance marketing strategies across PPC, SEO, and social media channels.
- Company: Freddie’s Flowers, a purpose-driven B Corp changing the world of flowers.
- Benefits: Extra holiday days, discounted flowers, WFH options, and wellness sessions.
- Other info: Inclusive workplace focused on personal growth and team collaboration.
- Why this job: Join a creative team making everyday moments special with flowers.
- Qualifications: Strong analytical skills and experience in managing diverse marketing channels.
The predicted salary is between 50000 - 65000 € per year.
Freddie’s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people’s relationship with flowers. We believe flowers aren’t only for grand occasions, but they make every day special, inspiring creativity and sparking joy. Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie’s Flowers to everyone who needs it (even last minute!). From the seed of an idea we continue to flourish; we’re now a B Corp organisation. And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers.
About the Role
Reporting into the Head of Performance Marketing, we are looking for a highly analytical, data-driven and hands on Senior Performance Marketing Manager. This role will lead the growth across PPC, SEO, Meta and Affiliates in the UK & DE, with a key objective of broadening our channel mix. You will be supported by a dedicated team of two direct reports and agency:
- Performance Marketing Executive: Who will manage the day-to-day execution of PPC and SEO agency, allowing you to provide high-level strategic direction for search.
- Performance Creative Strategist: Who will own the creative production for Paid Channels, ensuring your data-driven insights are translated into high-converting visual assets.
- Affiliate Marketing Agency: You will be the primary lead for our Affiliate Marketing agency, ensuring they deliver against strict CPA targets and incremental growth goals.
Responsibilities
- Multichannel Strategy & Growth: Develop a cohesive performance roadmap. A primary objective is scaling channels outside of Meta (e.g., TikTok, Pinterest, YouTube, or Programmatic) to build a resilient, diversified marketing mix.
- Paid Social: Take full ownership of Meta accounts with support from our creative strategist. You are responsible for campaign setup, daily optimization, and scaling spend while maintaining efficiency.
- PPC & SEO: Lead the Paid Search & SEO strategy with day to day account management and support from the performance marketing executive.
- Affiliate Management: Act as the primary owner of the Affiliate Agency relationship. You will set the strategy, manage the agency’s performance, and ensure the channel is contributing incremental value.
- Team Leadership: Mentor and develop your two direct reports. You will ensure the Performance Marketing Executive is hitting search targets and collaborate with the Performance Creative Strategist to scale Meta and diversify into other channels.
- Forecasting & Budgeting: Own the performance marketing budget. You will be responsible for month end processes with Finance and ensuring quarterly and annual forecasting with support from the Head of Performance Marketing.
- Advanced Analytics: Leverage a strong analytical background to dive deep into complex datasets. You will manage attribution modeling, track LTV/CAC ratios, and build/automate robust reports & analysis to communicate performance to the leadership team.
- Conversion Rate Optimisation: Be responsible for pushing the boundaries of our website, working with your direct report and product team to tailor and optimise pages to ad content and across core pages of the website.
- Scaling Meta: Proven hands on experience managing and scaling Meta spend.
- Channel Diversification: A proven track record of successfully scaling non‑Meta channels into significant revenue contributors.
- Strategic Breadth: Previously managed the breadth of paid channels including PPC, SEO and Affiliates.
- Analytical & Automation: You possess a very strong analytical background. You are comfortable with complex datasets, advanced Excel/Google Sheets, and data visualization tools (Looker Studio, Tableau, or GA4).
- AI Skills: Whilst you might not be an AI‑pro yet, you will have started to explore how to automate analysis and workflows and be starting to incorporate this into daily/weekly tasks.
- Agency Management: Experience managing external partners or agencies, specifically within the Affiliate Marketing space.
- Leadership Experience: Experience managing direct reports. You can demonstrate how you’ve coached others to improve channel performance and professional growth.
Benefits
- Option to buy extra holiday days.
- Discounted flowers for friends/family.
- WFH (where applicable).
- Learning and Development Support.
- Cycle to work scheme.
- Employee Assistance Programme.
- Discounted gym membership.
- Cash plan with Medicash.
- Health and wellbeing sessions with The Mind Clinic.
- Team socials and events.
Inclusion
Freddie’s Flowers recognises our success is dependent on the success of our people. Freddie’s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Senior Performance Marketing Manager employer: Freddie
Freddie’s Flowers is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. With a strong commitment to employee growth, we offer comprehensive learning and development support, alongside unique benefits such as discounted flowers and the option to buy extra holiday days. Located in a dynamic environment, our team enjoys a healthy work-life balance with flexible working options and engaging team events, making it a truly rewarding place to build a career in performance marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially since Freddie’s Flowers is all about changing relationships with flowers. Tailor your answers to show how you align with their goals.
✨Tip Number 3
Show off your skills! Bring examples of your past work, especially if it relates to PPC, SEO, or any other channels mentioned in the job description. Demonstrating your analytical prowess can really set you apart.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Performance Marketing Manager
Some tips for your application 🫡
Show Your Passion for Flowers:When you're writing your application, let your love for flowers shine through! Share why you believe in Freddie's mission to change the world with flowers and how that aligns with your own values.
Be Data-Driven:Since this role is all about performance marketing, make sure to highlight your analytical skills. Use specific examples of how you've used data to drive results in previous roles – numbers speak louder than words!
Tailor Your Experience:Don’t just send a generic application. Tailor your CV and cover letter to reflect the skills and experiences that match the job description. Show us how your background in PPC, SEO, and affiliate marketing makes you the perfect fit for this role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Freddie’s Flowers team!
How to prepare for a job interview at Freddie
✨Know Your Numbers
As a Senior Performance Marketing Manager, you'll need to demonstrate your analytical prowess. Brush up on key metrics like LTV/CAC ratios and be ready to discuss how you've used data to drive decisions in previous roles. Bring examples of reports or analyses you've created to showcase your skills.
✨Channel Diversification Strategy
Freddie’s Flowers is looking for someone who can broaden their channel mix. Prepare to discuss your experience with non-Meta channels like TikTok or Pinterest. Have specific examples ready that highlight how you successfully scaled these channels and the impact it had on revenue.
✨Team Leadership Insights
You'll be mentoring two direct reports, so be prepared to talk about your leadership style. Share stories about how you've coached team members to improve performance and fostered a collaborative environment. Highlight any specific achievements from your past teams.
✨Creative Collaboration
Since you'll work closely with a Performance Creative Strategist, think about how you can bridge the gap between data and creativity. Be ready to discuss how you've translated data-driven insights into effective marketing campaigns and high-converting visual assets in the past.
