At a Glance
- Tasks: Lead performance marketing strategies across PPC, SEO, and social media channels.
- Company: Freddie’s Flowers, a purpose-driven B Corp changing the world of flowers.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on creativity and innovation.
- Why this job: Join a passionate team and make a real impact in the floral industry.
- Qualifications: Strong analytical skills and experience in performance marketing.
The predicted salary is between 50000 - 60000 € per year.
Freddie’s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people’s relationship with flowers. We believe flowers aren’t only for grand occasions, but they make every day special, inspiring creativity and sparking joy. Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie’s Flowers to everyone who needs it (even last minute!). From the seed of an idea we continue to flourish; we’re now a B Corp organisation. And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers.
About the Role
Reporting into the Head of Performance Marketing, we are looking for a highly analytical, data-driven and hands on Senior Performance Marketing Manager. This role will lead the growth across PPC, SEO, Meta and Affiliates in the UK & DE, with a key objective of broadening our channel mix.
You will be supported by a dedicated team of two direct reports and agency:
- Performance Marketing Executive: Who will manage the day-to-day execution of PPC and SEO agency, allowing you to provide high-level strategic direction for search.
- Performance Creative Strategist: Who will own the creative production for Paid Channels, ensuring your data-driven insights are translated into high-converting visual assets.
- Affiliate Marketing Agency: You will be the primary lead for our Affiliate Marketing agency, ensuring they deliver against strict CPA targets and incremental growth goals.
Responsibilities
- Multichannel Strategy & Growth: Develop a cohesive performance roadmap. A primary objective is scaling channels outside of Meta (e.g., TikTok, Pinterest, YouTube, or Programmatic) to build a resilient, diversified marketing mix.
- Paid Social: Take full ownership of Meta accounts with support from our creative strategist. You are responsible for campaign setup, daily optimization, and scaling spend while maintaining efficiency.
- PPC & SEO: Lead the Paid Search & SEO strategy with day to day.
Senior Performance Marketing Manager in London employer: Freddie
Freddie’s Flowers is an exceptional employer that fosters a vibrant and creative work culture, where every team member plays a vital role in transforming the floral industry. With a strong commitment to employee growth, we offer opportunities for professional development and collaboration within a supportive environment. Located in the heart of the UK, our B Corp status reflects our dedication to purpose-driven work, making Freddie’s Flowers not just a job, but a meaningful career choice for those passionate about making a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out and demonstrate your expertise when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their mission, especially around creativity and joy in marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our mission.
We think you need these skills to ace Senior Performance Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Flowers:When you're writing your application, let your love for flowers shine through! We want to see how you connect with our mission to change the world of flowers. Share any personal stories or experiences that highlight your enthusiasm for what we do.
Be Data-Driven:As a Senior Performance Marketing Manager, being analytical is key. Make sure to include specific examples of how you've used data to drive marketing decisions in your previous roles. We love numbers, so don’t shy away from showcasing your achievements!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences that match the job description. We appreciate when candidates show they’ve done their homework about us and the role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Freddie’s Flowers and our values!
How to prepare for a job interview at Freddie
✨Know Your Numbers
As a Senior Performance Marketing Manager, you'll need to be data-driven. Brush up on your key metrics and be ready to discuss how you've used data to drive growth in previous roles. Be specific about the results you've achieved and the strategies you implemented.
✨Showcase Your Creativity
Freddie’s Flowers values creativity in their marketing approach. Prepare examples of successful campaigns you've led that required innovative thinking. Highlight how you collaborated with creative teams to produce high-converting assets, as this will resonate well with the interviewers.
✨Understand the Brand
Do your homework on Freddie’s Flowers and their mission. Familiarise yourself with their direct-to-consumer model and recent expansions. Being able to articulate how your vision aligns with their goals will show your genuine interest in the role and the company.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in performance marketing and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly and effectively.
