At a Glance
- Tasks: Gain hands-on experience in SEO and digital marketing while working on real projects.
- Company: Join a family-run cruise line with over 170 years of heritage.
- Benefits: Enjoy health benefits, discounted holidays, and cash back incentives.
- Other info: Work in a collaborative environment with opportunities for growth.
- Why this job: Kickstart your career in digital marketing with structured training and support.
- Qualifications: GCSE Grade 4/C in English and Maths or willingness to learn.
The predicted salary is between 31500 - 38500 £ per year.
Fred.
Olsen Cruise Lines is a family-run business that has been offering exceptional cruise experiences for over 170 years.
With a fleet of ships that provide intimate, friendly, and immersive voyages, we are committed to delivering world-class service with a personal touch.
Join us and be part of a proud heritage that is all about making lasting memories for our guests.
As our business continues to grow, we’re expanding our Ecommerce team and are looking for an enthusiastic SEO Apprentice to join us at our Ipswich Head Office.
This is a fantastic opportunity to gain hands‑on experience in SEO, content, websites and digital marketing while working towards a Level 3 Multi‑Channel Marketer apprenticeship qualification.
No previous SEO or digital marketing experience is required - we’ll provide the training and support you need to develop your skills and build a career in digital marketing.
About the role
Working closely with our SEO & Content Specialist, you’ll help improve the visibility and performance of the Fred.
Olsen Cruise Lines website in organic search.
You’ll combine structured learning with practical, hands‑on experience, developing your knowledge across areas such as:
- Keyword research- using tools such as Semrush and Google Keyword Planner to understand what customers are searching for and identify opportunities for new content.
- Content planning - helping create search briefs for our Content Team, identifying target keywords, questions and topics that pages should cover.
- On-page SEO - supporting improvements to page titles, meta descriptions, headings, image alt text and internal links.
- Content optimisation - helping refresh existing website content to ensure it remains accurate, useful and competitive.
- Technical SEO - learning how to monitor website health, identify issues and support website launches and changes.
- SEO reporting - helping analyse organic performance using tools such as Google Analytics 4 and Google Search Console and turning data into clear, simple insights.
- Competitor research - keeping an eye on what other cruise companies are doing online and identifying opportunities for Fred. Olsen.
- Team collaboration - working with colleagues across Marketing, Content, UX, Product, Brand and Development.
- Digital marketing - developing a broader understanding of areas such as email, paid media, social media, content and brand marketing.
- AI in marketing - learning how to use AI tools appropriately for research and drafting, while applying your own judgement and fact‑checking anything produced.
- As your knowledge and confidence develop, you’ll take increasing ownership of defined areas of the website and SEO activity.
This is an Apprenticeship; the successful candidate will work towards the Level 3 Multi‑Channel Marketer qualification. which has an estimated course duration of 18 months.
This will be a work‑based Apprenticeship, therefore there will be no requirement for a day release to college.
You will have an allocated Assessor from an Apprenticeship training provider who will visit you in the workplace and provide 1-2-1 training, support, and guidance throughout the course.
You'll have the opportunity to gain hands‑on experience with an award‑winning cruise and travel brand.
With structured learning and support throughout your apprenticeship, you’ll build a portfolio of evidence throughout the programme and develop an understanding of the wider marketing mix, giving you a strong foundation for a career in digital marketing.
- What we’re looking for
- GCSE Grade 4/C or above in English and Maths, or equivalent, or be willing to work towards Functional Skills Level 2.
- Confidence using Microsoft Office, particularly Excel.
- Strong written English and excellent attention to detail.
- An interest in digital marketing, websites, content and search engines.
- Good organisational and time‑management skills.
- A methodical approach and an interest in working with data.
- The confidence to ask questions and take on feedback.
- A genuine curiosity about how things work and a willingness to learn.
- The ability to work effectively as part of a small team.
It would be great if you also have an interest in travel, cruising or the wider holiday industry, or have experience running a website, blog, online shop or social media channel.
However, these aren't essential.
Why join Fred. Olsen?
This is an opportunity to gain real‑world digital marketing experience within an established travel brand, while working towards a recognised qualification.
You’ll be supported throughout your apprenticeship and will have the opportunity to learn from experienced marketing professionals, work on live projects and develop skills that can help you build a long‑term career in digital marketing.
If you’re curious, organised, analytical and excited to learn, we’d love to hear from you.
Fred.
Olsen Cruise Lines offer a wide range of benefits including Axa Health medical, Life Assurance, enhanced maternity and paternity pay, discounted holidays and cruises, plus retail discounts and cash back incentives through our Boost Benefits scheme.
Attached to this advert you will find a full job description and details of our Company benefits on offer.
Our Values
We are one team -
Working together, supporting each other and recognising that every role plays a part.
We are ambitious -
Always looking for opportunities to improve and deliver more for our guests, colleagues and business.
We are curious -
Asking questions, seeking new ideas and learning from the world around us.
We are real -
Bringing our authentic selves to work and creating genuine connections.
As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees.
We want to ensure that you feel supported throughout the application process and provide reasonable adjustments where necessary and requested.
If you require any reasonable adjustments as part of your application and interview process, please do not hesitate to let us know.
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SEO Apprentice in Ipswich employer: Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines is an exceptional employer that offers a unique opportunity to gain hands-on experience in digital marketing while working towards a recognised qualification. With a supportive work culture, comprehensive training, and a commitment to employee growth, you will be part of a family-run business that values teamwork, curiosity, and authenticity. Located in Ipswich, you will enjoy a range of benefits including health care, life assurance, and discounts on holidays, making it an attractive place for those looking to build a rewarding career in the travel industry.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Apprentice in Ipswich
✨Maximise Your Local Education Network
Tap into your school or college’s career services as they often have connections with local education businesses, including potential apprenticeship opportunities. Attend any workshops or career fairs they host, as they can be a goldmine for meeting representatives from companies like Fred. Olsen Cruise Lines.
✨Show Off Your Passion for Digital Learning
Get involved in online communities that focus on digital learning and education. Join forums, participate in webinars, and contribute to discussions on platforms like Twitter or LinkedIn. This not only gives you insider knowledge but also shows companies like Fred. Olsen Cruise Lines that you're genuinely engaged in the field.
✨Be Ready for a Practical Assessment
Since this is an apprenticeship, be prepared to showcase your skills through practical assessments or tasks during interviews. Research common tasks in the digital-learning space and practice how you’d approach them, as this will help you stand out when applying to Fred. Olsen Cruise Lines.
✨Craft Your Application for Impact
When applying for the apprenticeship, tailor your application to highlight any relevant skills or experiences you have with digital tools or teaching methods. Personalise it for Fred. Olsen Cruise Lines, and don’t forget to express your enthusiasm for both education and technology!
We think you need these skills to ace SEO Apprentice in Ipswich
Some tips for your application 🫡
Show Your Passion for Learning:When applying for an apprenticeship in digital learning and education, make sure to highlight your passion for education and technology. We want to see how motivated you are to grow and learn throughout your apprenticeship with us at Fred. Olsen Cruise Lines.
Include Relevant Projects.:If you've worked on any tech-related projects or created educational content, definitely mention those! These can really demonstrate your skills and understanding of digital learning tools, which is crucial for the role of SEO Apprentice.
Be Clear About What You Want to Learn:In your cover letter, don’t be shy about sharing what you hope to achieve during your apprenticeship. Whether it’s mastering certain tools or gaining teaching experience, we want to know how you plan to make the most of your time with us at Fred. Olsen Cruise Lines.
Polish Your CV for Education:Make sure your CV highlights any relevant education or certifications that pertain to digital learning. This could include your coursework, any workshops you attended, or even online courses – anything that shows your dedication to the field and your readiness for an apprenticeship.
How to prepare for a job interview at Fred. Olsen Cruise Lines
✨Show Your Passion for Digital Education
During the interview, let your enthusiasm for digital learning shine through. Share experiences where you've used online tools or platforms, or even projects where you created educational content. This will show Fred. Olsen Cruise Lines that you're not just looking for any role, but you genuinely care about making a difference in the digital education space.
✨Prepare for Scenario-based Questions
Given that it's a digital learning role, expect scenario-based questions that will test your problem-solving skills. Think about situations where you've had to adapt to new technologies or engage with learners remotely. It’s all about demonstrating your ability to thrive in an ever-evolving digital environment!
✨Highlight Your Learning Agility
As an apprentice, you’ll need to show your eagerness to learn. Discuss any relevant courses you've taken, online certifications, or workshops that can highlight your commitment to professional growth. Let Fred. Olsen Cruise Lines know you're ready to absorb knowledge like a sponge!
✨Familiarise Yourself with Digital Tools
Brush up on popular digital education tools that might be relevant to the role, such as LMS platforms, video conferencing tools, or content creation software. We might even get into technical discussions about these tools in the interview, so being able to articulate your thoughts and experiences with them will definitely give you an edge!
