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For Companies At a Glance
- Tasks: Drive brand visibility and engagement for our exciting beverage portfolio.
- Company: Join Rich Products, a family-owned global leader in food innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Be part of a fast-paced team shaping the future of beverages.
- Qualifications: Degree level education and 4 years of marketing experience required.
- Other info: Bring your positive energy and creativity to a collaborative team.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Rich’s, also known as Rich Products Corporation, is a family‑owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in‑store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible.
Purpose Statement
The Marketing Manager for the UK & Europe Beverage Portfolio will help shape how the fast growing f’real brand and the wider Rich beverage range show up in market, working across consumer and trade channels to build visibility, drive engagement, and support commercial growth. The role is broad and hands on, involving close collaboration with teams across the business to deliver impactful brand activity, support customer‑facing storytelling, and ensure our products are consistently represented with energy and clarity. It’s an opportunity to work at pace, contribute to a brand with strong momentum, and play a meaningful part in how our beverages reach and resonate with customers across the region.
Key Accountabilities/Outcomes
- Innovation & Market Intelligence
- Partner with Innovation and Commercial teams to identify emerging trends and translate insights into actionable product concepts.
- Conduct market analysis, competitive benchmarking, and consumer research to inform product and brand strategies.
- Act as the voice of the customer, ensuring product development aligns with consumer needs and commercial objectives.
- Product Strategy & Lifecycle Management
- Own product roadmaps and lifecycle from ideation through commercialisation.
- Define product positioning, pricing strategies, and margin targets in collaboration with Finance and Sales.
- Lead cross‑functional teams (R&D, Supply Chain, Sales) to deliver timely, high‑quality product launches.
- Go‑to‑Market Leadership
- Help shape and execute launch plans, including messaging, channel activation, and campaign rollout.
- Develop clear, engaging decks, toolkits, and sales enablement materials for customer and internal use.
- Ensure all creative assets stay true to brand guidelines and communicate brand personality and differentiation.
- Contribute ideas that keep the brand fun, distinctive, and culturally relevant.
- Brand Activation & Campaign Support
- Assist in planning and delivering consumer and trade marketing campaigns, from concept through execution.
- Support the creation of digital, social, POS, and field marketing materials to drive trial and visibility.
- Track campaign activity, gathering insights for continuous improvement.
- Events & Customer Engagement
- Assist organisation of key events including trade shows, customer meetings, field activations, and sampling activity.
- Manage logistics, materials, and on‑site execution to ensure high‑quality brand representation.
- Act as a brand ambassador at events, contributing to customer engagement and relationship building.
Knowledge/Skills/Experience
- Degree level education.
- Minimum of 4 years’ marketing experience.
- Able to work in fast paced, sometimes unstructured environments.
- Highly organised with proven prioritisation and project management skills.
- Confident communicator across written, verbal and visual formats.
- Collaborative team player with experience coordinating with cross functional teams (e.g., Sales, Operations, Supply Chain).
- Basic commercial awareness, comfortable understanding the link between marketing activity and sales performance.
- Proficient in MS Office, especially PowerPoint for decks and sell‑ins.
- Positive, energetic, hands‑on attitude that adds to team culture.
- Full UK driving licence (for travel to events, customer sites, and field activity).
Desirable
- Experience within an FMCG brand, ideally one with a dynamic, entrepreneurial working style.
- Knowledge of the beverage industry.
- Collaborating with agencies.
- Comfortable analysing performance metrics or consumer insights to guide activity.
- Knowledge of working with retailers, wholesalers, or foodservice partners.
Who really succeeds in this role
- You’re naturally upbeat, curious, confident and enjoy a challenge.
- You like the buzz of growing something that’s still scaling fast.
- You don’t wait to be asked, you just get stuck in.
- You enjoy wearing multiple hats and getting involved.
- And above all… you bring positive energy to the team.
Rich Products Corporation welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Marketing Manager - Beverages in Andover employer: f'real
Contact Detail:
f'real Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Beverages in Andover
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show up prepared! When you land that interview, research Rich’s and the beverage market thoroughly. Bring your ideas to the table about how you can contribute to the f’real brand and make a real impact.
✨Tip Number 3
Be yourself! Authenticity goes a long way. Let your passion for marketing and beverages shine through during interviews. Share your experiences and how they align with the role – it’ll help you stand out!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you can tailor your application to highlight your fit for the Marketing Manager role specifically.
We think you need these skills to ace Marketing Manager - Beverages in Andover
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the beverage industry shine through. We want to see how excited you are about the role and how you can contribute to our vibrant team at Rich’s.
Tailor Your CV: Make sure your CV is tailored to highlight relevant experience in marketing, especially within FMCG or beverages. We love seeing how your past roles align with what we’re looking for, so don’t hold back!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for the Marketing Manager role. Share specific examples of your achievements and how they relate to the key accountabilities mentioned in the job description.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining the Rich’s family!
How to prepare for a job interview at f'real
✨Know Your Brand Inside Out
Before the interview, dive deep into Rich’s brand and its beverage portfolio. Understand their products, target audience, and recent marketing campaigns. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Market Insight Skills
Prepare to discuss how you’ve previously identified market trends and consumer insights. Bring examples of how you translated these insights into successful marketing strategies. This will highlight your ability to act as the voice of the customer, which is crucial for this role.
✨Be Ready to Collaborate
Since the role involves working with cross-functional teams, be prepared to share experiences where you successfully collaborated with others. Highlight your project management skills and how you’ve led teams to deliver impactful results in a fast-paced environment.
✨Bring Your Creative Ideas
Think about innovative marketing ideas or campaigns you could propose for the f’real brand or other beverages. Presenting fresh concepts during the interview will show your enthusiasm and readiness to contribute to brand activation and campaign support.
