Senior Marketing Executive

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Role: We are looking for a highly organised and commercially focused Senior Marketing Executive to support the delivery of customer engagement, loyalty and CRM activity for our Frasers Plus product.

Reporting into the Senior Marketing Manager, the role will play a key part in developing and optimising customer communications, loyalty campaigns and strategic marketing workstreams.

The successful candidate will take ownership of CRM automations and personalised customer journeys, lead the operational delivery of loyalty initiatives, and manage relationships with internal stakeholders to ensure campaigns are delivered effectively and on schedule.

This is an exciting opportunity for a customer-focused marketer with strong CRM experience who enjoys combining technical campaign execution with broader marketing delivery.

Key Responsibilities

• CRM & Customer Engagement
• Act as the lead for CRM automations, ensuring all customer journeys are maintained, optimised and performing effectively.
• Own the development and implementation of variable and personalised content across CRM channels.
• Identify opportunities to improve customer engagement, conversion and retention through automation and segmentation.
• Work closely with data, analytics and external agencies/platforms to continuously enhance customer journeys.
• Monitor campaign and automation performance and make recommendations for ongoing improvement.
• Loyalty Programme Management
• Own the end-to-end delivery of loyalty campaigns and offers, including setup, testing, execution and post-campaign evaluation.
• Manage the loyalty campaign calendar, ensuring activity is aligned with wider business priorities and trading plans.
• Coordinate campaign reporting and communicate performance results to key stakeholders.
• Ensure all loyalty activity is delivered accurately, compliantly and in line with agreed processes.
• Marketing Workstream Leadership
• Lead key marketing workstreams including Group Digital, Group Organic Social, and CRM.
• Act as the primary contact for stakeholders across these channels, building strong and effective working relationships.
• Coordinate campaign planning and execution to ensure Frasers Plus activity is aligned across all customer touchpoints.
• Brief and manage creative requirements with internal designer, ensuring assets are delivered on time and to a high standard.
• Manage campaign timelines, stakeholder communications and approvals to support successful delivery.

Skills & Experience

• Proven experience in a CRM, customer marketing or loyalty-focused marketing role.
• Strong experience managing automated customer journeys and personalised CRM communications.
• Understanding of customer segmentation, lifecycle marketing and engagement strategies.
• Experience planning and delivering multi-channel marketing campaigns.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Excellent stakeholder management and communication skills.
• Strong attention to detail and a process-driven approach to campaign execution.
• Commercially minded with the ability to interpret campaign performance and identify opportunities for improvement.

Desirable

• Experience using CRM platforms (we use Voyado)
• Experience within retail, financial services, loyalty or customer engagement programmes.
• Understanding of email, SMS, push notification and app marketing channels.
• Knowledge of GDPR, PECR and marketing compliance requirements.
• Experience working with creative, digital and brand teams.
• Employee Welfare
• Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employe
• Along with your benefits package we also offer a wide range of perks for our colleagues:
• Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work.

Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

• Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers.

Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse.

The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

• Fearless 1200 - Fearless 1200 is our way of recognising our growth.

It's bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact.

Fearless 1200 links how we perform to how we’re rewarded - check out the video link to find out more - https://www. youtube. com/watch?v=O0qmv Jof Mew

As FGFS is within a regulated environment any offer is subject to satisfactory background checks including criminal record check, credit check, and employment references.

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