At a Glance
- Tasks: Lead organic social media strategies and create impactful content across platforms.
- Company: Join a dynamic brand focused on innovation and community engagement.
- Benefits: Competitive salary, wellness programmes, gym access, and unique recognition schemes.
- Other info: Opportunity for career growth and mentorship within a collaborative team.
- Why this job: Shape brand narratives and connect with audiences in a fast-paced environment.
- Qualifications: Experience in social media strategy and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
The Senior Social Strategist is responsible for developing and leading organic social media strategies that build brand awareness, grow engaged communities, and strengthen audience relationships across social platforms.
This role combines strategic thinking, cultural insight, and analytics to deliver impactful social-first content and campaigns aligned with broader brand and business objectives.
The role works closely with creative, content, PR, influencer, and stakeholder teams to ensure all organic social activity is insight-led, culturally relevant, and performance-driven.
Key Responsibilities
- Develop and lead organic social media strategies across campaigns, launches, and always-on activity.
- Translate business and brand objectives into effective organic social plans and channel strategies.
- Identify audience insights, cultural trends, and emerging platform opportunities to inform content and creative direction.
- Create strategic frameworks including content pillars, channel strategies and engagement approaches.
- Lead organic social planning across platforms including Tik Tok, Instagram, Facebook, You Tube, and Pinterest.
- Build strategies focused on audience growth, and brand advocacy.
- Analyse content performance, engagement trends, and social listening insights to optimise activity and provide actionable recommendations.
- Develop reporting frameworks and KPI measurement focused on organic social performance.
- Support influencer and creator collaborations from an organic and brand storytelling perspective.
- Present strategic recommendations confidently to senior stakeholders.
- Stay ahead of platform developments, consumer behaviours, cultural trends, and competitor activity.
- Mentor social team members and contribute to best practice development across the wider team.
Qualifications and Requirements
- Significant experience in organic social media strategy, content strategy, or digital communications.
- Deep understanding of social platforms, platform-native content, audience behaviours, and online communities.
- Strong experience developing organic content strategies and social storytelling frameworks.
- Strong understanding of engagement strategy, community building, and audience growth techniques.
- Ability to interpret analytics, engagement data, and social listening insights to generate strategic recommendations.
- Experience working collaboratively with creative, content, PR, and influencer teams.
- Excellent presentation, communication, and stakeholder management skills. Strong commercial awareness and understanding of brand and marketing objectives.
- Experience managing multiple projects and priorities in a fast-paced environment.
- Strong organisational skills with the ability to balance strategic thinking and execution.
- Along with your benefits package we also offer a wide range of perks for our colleagues:
- Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work.
Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
- Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers.
Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse.
The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
- Fearless 1200 - Fearless 1200 is our way of recognising our growth.
It's bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact.
Fearless 1200 links how we perform to how we're rewarded - check out the video link to find out more -
- Employee Welfare
- Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet!
We run free gym classes for employees as well as discounted memberships to our clubs.
Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing.
The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
- Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity.
This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
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Senior Social Strategist in London employer: Frasersgroup
Flannels is an exceptional employer that fosters a vibrant and inclusive work culture, where every team member is valued and encouraged to thrive. With a strong emphasis on personal growth and development, employees are provided with opportunities to enhance their skills in a fast-paced retail environment, all while being part of a dynamic team passionate about designer fashion. Located in a bustling area, Flannels offers a unique chance to engage with a diverse clientele, making every day rewarding and exciting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Frasersgroup and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Frasersgroup are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Frasersgroup on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Frasersgroup. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Frasersgroup. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Frasersgroup:Show us that you’ve done your homework! In your application, briefly mention what you admire about Frasersgroup’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Frasersgroup
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Frasersgroup will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Frasersgroup, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
