Senior Digital Trading Manager in London

Responsible for Digital Trading across the Luxury Business, reporting to the Head of Digital Trading.

This role owns the digital trading strategy and commercial performance framework, using data, insight, and market trends to identify opportunities and drive sustainable sales growth and an enhanced on-site customer experience.

The role is accountable for defining strategic priorities and ensuring their successful execution through collaboration with trading, marketing, CRM, content, and technology teams.

A significant element of the position involves leading cross functional campaign planning to ensure Group wide promotions and major brand initiatives are delivered effectively, with strong stakeholder management required to secure alignment, influence decision-making, and drive execution against agreed objectives.

Key Responsibilities

• Responsible for the success and delivery of digital sales within the Luxury business; including forecasting profit and revenue targets and underlying revenue metrics (e. g., Average Order Value)
• Work with Head of Digital Trading to define, develop and deliver a Digital trading strategy for the Luxury business in line with the key brand and business commercial objectives
• Manage regular performance reviews, including monthly and quarterly meetings working collaboratively across all key departments to capture customer and market insight and feedback, ensuring that the week-to-week performance movements are incorporated into the forecast and remedial actions taken where appropriate.
• Perform regular data analysis to inform and support reactive actions, and ensure all team members are upskilled to have a high level of data literacy
• Devise and drive a performance and data analysis plan to inform and support growth using analytical tools.
• Present ideas and analysis to wider teams to align business processes and projects
• Lead and own, alongside key stakeholders, the Luxury Digital Trading Calendar, defining the commercial and customer journey strategy for campaigns, promotions, and trading initiatives.

Ensure all activity is fully scoped, commercially aligned, and supported by clear, actionable briefs and success measures before handover to activation teams for execution, with optimisation of the customer experience at the forefront of all planning and decision-making.

• Lead cross-functional campaign planning across Luxury, Premium, and Sport websites, ensuring trading priorities, customer journey objectives, and commercial goals are aligned across all channels.
• Strong experience in digital trading, ecommerce or digital commercial roles.
• Strong commercial and analytical capability, with experience driving revenue, conversion and growth performance.
• Experience delivering digital trading plans and initiatives that achieve measurable commercial outcomes.
• Proven ability to work effectively and influence stakeholders across multiple functions.
• Strong people management experience, with a track record of coaching and developing high-performing teams.
• Strong knowledge of ecommerce platforms, customer behaviour, optimisation and digital trading tools.
• Along with your benefits package we also offer a wide range of perks for our colleagues:
• Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work.

Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

• Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers.

Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse.

The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

• Fearless 1200 - Fearless 1200 is our way of recognising our growth.

It's bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact.

Fearless 1200 links how we perform to how we're rewarded - check out the video link below to find out more.

• Employee Welfare
• Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet!

We run free gym classes for employees as well as discounted memberships to our clubs.

Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing.

The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

• Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity.

This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal suppor

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