As a Personalisation Specialist you will help in driving our digital roadmap, providing constant analysis and researching new strategies and tactics to optimise the user journey across sites and personalise.
- You will work towards moving our digital offering forward, driving customer first and evidence-based working to help drive towards the group digital KPI's.
- Assist in mapping out and executing the personalisation roadmap, using data insights to identify key touchpoints and areas for improvement.
- Support the optimisation of 3rd party tools to ensure business value and help manage day-to-day relationships.
- Create recommendation strategies across all sites, taking ownership of the set up and monitoring success.
- Assist in implementing and managing personalisation tools and technologies to enhance customer engagement and conversion rates.
- Build and analyse AB tests to validate hypotheses and measure the impact of on-site personalisation.
- Collaborate with the CRM and marketing teams to ensure consistent and personalised messaging across all touchpoints.
- Help develop and implement personalised content for users based on their behaviour and preferences.
- Monitor and analyse on-site user behaviour, identifying pain points and proposing improvements to the customer journey.
- Monitor competitor activities to identify trends and opportunities that could benefit Frasers Group.
- Analyse data trends over time to identify significant changes and potential opportunities for optimisation.
- Work with the wider personalisation team to use data to segment customers based on behaviour, preferences, and demographics to tailor marketing and personalisation efforts more effectively.
What we are looking for:
- Proven experience in a digital optimisation role, product management or analytics role.
- Proven experience reviewing on site customer experience
- Experience working with on-site personalised and recommendations.
- Experience of analytical tools (such as GA and ContentSquare.)
- Experience managing day to day relationships with third party tools.
- Understanding of personalised algorithms and the effect on the customer journey
Along with your benefits package we also offer a wide range of perks for our colleagues:
- Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
- Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
- Fearless 1200 - Fearless 1200 is our way of recognising our growth. It's bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded - check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew
Employee Welfare
- Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
- Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
What's next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.
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Ecommerce Personalisation Specialist employer: Frasersgroup
Flannels is an exceptional employer that fosters a vibrant and inclusive work culture, where every team member is valued and encouraged to thrive. With a strong emphasis on personal growth and development, employees are provided with opportunities to enhance their skills in a fast-paced retail environment, all while being part of a dynamic team passionate about designer fashion. Located in a bustling area, Flannels offers a unique chance to engage with a diverse clientele, making every day rewarding and exciting.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Personalisation Specialist
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Frasersgroup are looking for when hiring for a Ecommerce Personalisation Specialist.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Frasersgroup for the Ecommerce Personalisation Specialist, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Frasersgroup as a Ecommerce Personalisation Specialist, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Frasersgroup’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce Personalisation Specialist.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Frasersgroup, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Frasersgroup's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Frasersgroup. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Frasersgroup
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Frasersgroup uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Frasersgroup. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
