Frasers Group is seeking an AEO/GEO Lead to define and execute AI-driven search strategies across brands, improving discoverability and AI-friendly content for ChatGPT, Google AI Overviews, and other platforms. You will optimize structured data, entity architecture, and product information in collaboration with Trading and Product teams.
You will measure impact through experiments and analytics, delivering actionable insights to SLT and shaping the AI-first retail discovery roadmap.
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AI Search Strategy Lead (AEO/GEO) employer: Frasersgroup
Flannels is an exceptional employer that fosters a vibrant and inclusive work culture, where every team member is valued and encouraged to thrive. With a focus on personal growth and development, employees benefit from ongoing training and the opportunity to engage with the latest in designer fashion. Located in a dynamic retail environment, Flannels offers a unique chance to connect with customers and make a meaningful impact every day.
