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- Tasks: Lead innovative digital marketing strategies and manage a creative team to boost brand engagement.
- Company: Frasers Hospitality, a global leader in serviced apartments with a friendly, collaborative culture.
- Benefits: Competitive salary, generous benefits, hybrid working, and opportunities for training and development.
- Why this job: Join a dynamic team and make a real impact in the hospitality industry through digital innovation.
- Qualifications: Experience in digital marketing within hospitality; strong leadership and analytical skills required.
- Other info: Fast-paced environment with excellent career growth and travel opportunities across Europe and the Middle East.
The predicted salary is between 36000 - 60000 £ per year.
Frasers Hospitality, a member of Frasers Property Group, is a global hospitality leader. As the world’s leading brand in serviced apartments and hotel residences, we deliver gold standard hospitality in cities across Asia, Australia, Europe, the Middle East and Africa. A true global brand with a friendly feel, our staff are connected through our shared vision and four core values: collaborative, real, respectful, and progressive. Passionate about promoting from within, our culture is one which is fostered by the continual learning and development needs of our staff.
We are recruiting for an exciting NEW role and are seeking a creative and innovative Digital Marketing Manager to lead the online marketing efforts including SEO, PPC, and social media, whilst leading a team of marketing professionals to deliver innovative campaigns and maintain a consistent brand identity across all touchpoints in the region. This position plays a pivotal role in driving brand awareness, guest engagement, and revenue growth through strategic marketing initiatives.
What you’ll be doing as Digital Marketing & eCommerce Manager:
- Develop and execute a comprehensive marketing strategy aligned with business goals, focusing on increasing brand awareness, guest engagement, and revenue generation across multiple channels.
- Ensure consistent brand positioning and messaging across all online marketing communications.
- Oversee the development and execution of the digital marketing strategy, including website management, SEO, SEM, email marketing, paid media, and social media platforms.
- Lead the creation of compelling and on-brand content for various channels, and manage marketing campaigns from concept to execution.
- Partner with sales and revenue teams to develop marketing initiatives that drive occupancy, meeting and events bookings, and other business areas.
- Lead, mentor, and develop direct reports.
- Collaborate closely with internal teams and external partners to ensure coordinated actions and alignment with overall objectives.
- Utilize analytics tools and performance metrics to monitor campaign effectiveness and make data-driven decisions.
- Manage the overall digital marketing budget, ensuring effective allocation of resources and tracking return on investment.
- Stay abreast of industry trends, emerging digital platforms, and competitor activities to ensure the digital marketing strategy remains innovative and competitive.
What we’re looking for:
- Proven experience working in a hospitality environment in a Digital Marketing role in a multi-site national company.
- Experience of the luxury serviced apartment or hotel industry would be beneficial.
- Degree or Diploma in Digital Marketing is desirable.
- Experience within Europe and Middle East an advantage.
- Able to work in a fast-paced team and working environment, being able to assess and prioritise tasks.
- Ability to lead and inspire, with a focus on coaching and developing your team.
- Ability to travel (rail / car) to properties within the portfolio as required.
- Ability to analyse, review information and provide reports.
- Proven track record of developing and implementing successful digital strategies and optimising distribution channels.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Communication – written and verbal, with excellent attention to detail.
- Presence and ability to build relationships with all key stakeholders.
- Intermediate-Advanced level of experience in Excel, PowerPoint, and Word.
Digital Marketing & eCommerce Manager in London employer: Frasers Hospitality
Contact Detail:
Frasers Hospitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & eCommerce Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your creativity and expertise, especially in SEO and social media, which are key for the role.
✨Tip Number 3
Prepare for interviews by researching Frasers Hospitality and their brand values. Be ready to discuss how your experience aligns with their goals, especially in driving brand awareness and guest engagement. Tailor your answers to reflect their collaborative and progressive culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Frasers Hospitality.
We think you need these skills to ace Digital Marketing & eCommerce Manager in London
Some tips for your application 🫡
Show Your Passion for Hospitality: When you're writing your application, let your love for the hospitality industry shine through. Share experiences that highlight your enthusiasm for creating memorable guest experiences and how you align with our values of being collaborative, real, respectful, and progressive.
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing & eCommerce Manager role. Highlight relevant skills and experiences that match the job description, especially in digital marketing strategies and team leadership. We want to see how you can contribute to our goals!
Be Data-Driven: Since this role involves a lot of analytics, don’t forget to mention your experience with data analysis and how you've used it to drive successful marketing campaigns. Show us that you can make informed decisions based on metrics and performance data.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Frasers Hospitality
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in the hospitality sector. Be ready to discuss your experience with SEO, PPC, and social media strategies, as well as how you've used analytics tools to drive decisions.
✨Showcase Your Leadership Skills
Since this role involves leading a team, be prepared to share examples of how you've mentored or developed your team members in the past. Highlight any successful campaigns you've led and how you inspired your team to achieve their goals.
✨Align with Their Values
Frasers Hospitality values collaboration, respect, and progressiveness. Think about how your personal values align with theirs and be ready to discuss how you embody these traits in your work and interactions with others.
✨Prepare Questions
Have a few thoughtful questions ready to ask at the end of the interview. This shows your genuine interest in the role and the company. You might ask about their current digital marketing initiatives or how they measure success in their campaigns.
