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- Tasks: Lead PR and social media strategies for Malmaison and Hotel du Vin, managing campaigns and media relations.
- Company: Join a vibrant hospitality group with 37 unique lifestyle hotels across the UK, offering luxury experiences.
- Benefits: Enjoy discounted stays, dining perks, high street discounts, and fully funded apprenticeship programmes.
- Why this job: Shape brand narratives in a creative environment while making a real impact on media presence.
- Qualifications: Strong PR experience in lifestyle or hospitality, excellent media handling, and strategic communication skills required.
- Other info: Flexible hybrid work model with occasional travel; commitment to sustainability and community engagement.
The predicted salary is between 49000 - 68000 £ per year.
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Job Title: Head of PR & Social Media – Malmaison & Hotel du Vin
Salary: Competitive Salary & Benefits
Location: Flexible on location – Hybrid, with occasional travel to properties
With 37 inspiring lifestyle hotels across the UK, Malmaison & Hotel du Vin offer unparalleled sophistication, tailored service, and authentic experiences. Each of our properties tells a unique story, combining timeless elegance with modern luxury.
We’re looking for a confident and well-connected PR & Social Lead to shape how Malmaison and Hotel du Vin show up in the media and on social. This role leads our press office, earned media strategy, influencer activity and organic social media content, working across both brands to deliver consistent, creative and culturally relevant coverage and conversation.
You’ll manage agency partners, build media relationships, and oversee two regional Social Media Managers to ensure that all output, from national coverage to Instagram Reels, feels aligned, strategic and true to brand. As a key contact for senior leadership and a partner to hotel teams, you’ll bring strong judgement, a proactive mindset and a calm hand in high-pressure situations.
This is a senior, strategic and delivery-focused role, perfect for someone who knows how to craft stories that land, handle issues with care, and guide teams to deliver best-in-class brand communications.
What you\’ll be doing as Head of PR & Social Media:
- Own and lead the overall PR strategy for Malmaison and Hotel du Vin, managing external agencies and setting clear targets for earned media performance.
- Act as the lead for all press office activity, managing incoming media enquiries, preparing statements, handling approvals and building journalist relationships.
- Serve as the primary point of contact for crisis communications, advising senior leadership, shaping reactive messaging and coordinating internal alignment.
- Build and manage influencer campaigns from sourcing and briefing through to delivery and performance tracking.
- Oversee regional organic social content through two direct reports, ensuring it aligns with tone, brand priorities and commercial objectives.
- Develop media toolkits, briefing materials and PR messaging that reflect each brand’s distinct personality and positioning.
- Attend PR events, brand activations and media functions as a representative of both brands.
- Use platforms such as Gorkana, Brandwatch or Meltwater to manage media lists, track coverage and report on PR impact.
- Monitor brand sentiment, conversation and competitor activity using tools such as Brandwatch, Sprout or Hootsuite, sharing insights with leadership and using data to guide strategy.
What We’re Looking For:
- Strong experience leading PR and/or social in a lifestyle, hospitality or high-profile consumer brand environment.
- A confident media handler and writer, with experience managing reactive statements, proactive campaigns and full-service press offices.
- Proven track record of earned media results, influencer campaign delivery and working effectively with agency partners.
- Experience providing strategic comms guidance to senior leadership, particularly during brand issues or reputational moments.
- Comfortable owning crisis comms and working cross-functionally to manage narrative and response.
- Experienced in using PR tools such as Gorkana or Meltwater, and social monitoring tools such as Brandwatch or Sprinklr.
- Collaborative, calm under pressure and highly organised, with strong judgement and an eye for opportunity.
- Ability to work with various departments and stakeholders, fostering strong relationships internally and externally.
- Strong organisational skills and attention to detail, with the ability to meet deadlines in a fast-paced environment.
In Addition To Competitive Rates Of Pay We Offer:
- Heavily discounted Staff Room Rates at Malmaison, Hotel du Vin with rooms available from £65 per night.
- Discounted Friends and Family Room Rate with 50% off best available rate.
- 35% off your bill when you dine in our Brasseries and Bistros.
- Fully funded Apprenticeship programmes that support you in developing your career.
- High Street Discounts on a range of high street shops, experiences, holidays and much much more.
- Cycle to work scheme – save up to 40% on a wide range of bikes.
- Referral schemes that pay up to £1,500 (just for getting your mates jobs!)
- We also offer complimentary stays on your 1st, 3rd and 5th anniversary with Dinner, Bed & Breakfast.
- Employee Assistance Programme – free, confidential advice available 24/7 to you and your family.
Plus on completing your probationary period you will be provided with:
- Private Medical Healthcare.
- Bonus Plan based on clear and transparent KPIs.
- Critical Illness cover.
- Life Assurance.
Our Sustainability Goals:
- 100% of our electricity is generated using renewable energy with most of it coming from Wind Farms around the UK.
- We recycle a minimum of 70% of the waste from our hotels. This target is achieved by everyone I the hotel focusing on the waste we produce and is championed by our Sustainability Council who work on project year round.
- We have moved to a chemical free cleaning system in our bedrooms and public areas and an enzyme based eco-friendly system for our kitchens.
- Volunteer to work for sustainable charities 2 days per year on full pay instead of your normal workplace.
Interested?? Click Apply Now
Malmaison & Hotel Du Vin are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Hospitality, Hotels and Motels, and Public Relations and Communications Services
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Head of PR & Social Media employer: Frasers Hospitality
Contact Detail:
Frasers Hospitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of PR & Social Media
✨Tip Number 1
Network with professionals in the hospitality and PR sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and possibly refer you.
✨Tip Number 2
Familiarise yourself with Malmaison and Hotel du Vin's brand identity and recent media coverage. Understanding their unique stories and how they position themselves in the market will help you tailor your approach during interviews.
✨Tip Number 3
Showcase your experience with crisis communications by preparing examples of past situations where you've successfully managed PR challenges. This will demonstrate your capability to handle high-pressure scenarios effectively.
✨Tip Number 4
Stay updated on current trends in social media and PR, especially within the hospitality industry. Being able to discuss recent campaigns or shifts in consumer behaviour will highlight your proactive mindset and strategic thinking.
We think you need these skills to ace Head of PR & Social Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and social media, particularly within the lifestyle or hospitality sectors. Use specific examples of campaigns you've led or contributed to that align with the job description.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of Malmaison and Hotel du Vin's brand identity. Discuss how your skills and experiences make you the ideal candidate for leading their PR strategy, and include any innovative ideas you have for enhancing their media presence.
Showcase Your Media Relationships: In your application, mention any existing relationships you have with journalists or influencers that could benefit Malmaison and Hotel du Vin. This demonstrates your ability to leverage connections for effective PR strategies.
Highlight Crisis Management Experience: Given the importance of crisis communications in this role, provide examples of how you've successfully managed PR crises in the past. Detail your approach to crafting messaging and coordinating responses under pressure.
How to prepare for a job interview at Frasers Hospitality
✨Showcase Your PR Expertise
Make sure to highlight your experience in leading PR strategies, especially in the lifestyle or hospitality sectors. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your capability to handle the role effectively.
✨Demonstrate Crisis Management Skills
Given the importance of crisis communications in this role, be ready to share examples of how you've successfully navigated challenging situations. Discuss your approach to crafting reactive messaging and how you align teams during high-pressure moments.
✨Familiarise Yourself with Relevant Tools
Since the role involves using PR and social media monitoring tools like Gorkana and Brandwatch, it’s beneficial to have a solid understanding of these platforms. Mention any experience you have with these tools and how they’ve helped you track media coverage and brand sentiment.
✨Prepare for Strategic Discussions
As a key contact for senior leadership, you’ll need to provide strategic guidance. Prepare to discuss how you would approach aligning PR efforts with broader business objectives and how you can foster strong relationships across departments.
