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- Tasks: Lead a team to analyse user behaviour and optimise digital experiences.
- Company: Frasers Group is revolutionising retail with top sports and luxury brands globally.
- Benefits: Enjoy perks like gym classes, bonuses, and recognition schemes.
- Why this job: Join a fearless culture that values innovation and personal growth.
- Qualifications: Experience in digital analytics, management skills, and proficiency in SQL required.
- Other info: Opportunity to connect with leadership and gain insights from retail operations.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Our mission – we are building the worlds most admired and compelling brand ecosystem. Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences. At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
- Think without limits - Think fast, think fearlessly, and take the team with you
- Own it and back yourself - Own the basics, own your role and own the results
- Be relevant - Relevant to our people, our partners and the planet
Forming part of the digital analytics function, reporting into the analytics lead. You will work closely with the digital product team and wider digital functions to support better understanding of user behaviour across the group’s websites and apps to inform our strategic direction. Manage a small team of 2 analysts. Taking ownership for the team’s output and personal development.
Be the owner of on-site user behaviour, supporting all Frasers Group business teams to understand how our users engage with our sites. Utilise your team’s resource to proactively identify areas for optimisation, including sizing of potential impact of feature development. Develop and maintain strong relationships with the product function, embedding analytical practices and ways of working into all product development. Aligning product, design, user testing and analytics functions to deliver a best-in-class product development cycle. Partner with the analytics implementation product owners to establish a roadmap of new analytics capture and further data enrichment. Utilise experimentation concepts to measure the efficacy of our feature development.
Qualifications
- Experience in management or mentorship of other colleagues.
- Expert communicator, with the ability to flex their presentation style based on the audience.
- Proficiency with SQL (required) and R/Python (nice to have).
- Strong visualisation skills (e.g., PowerBI, Looker, Tableau etc.).
- Extensive experience working in a product / web / digital analytics position ideally within an ecommerce / retail business.
- An understanding of customer data platform capabilities and their role in the capture of customer / user journey data.
- Experience working with digital analytics event databases.
- Experience working with technology and data engineering functions.
- A keen interest in the broader industry developments and legislative changes affecting the capture of customer / user data.
Along with your benefits package we also offer a wide range of perks for our colleagues:
- Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work.
- Fearless 1000 - By October 2025, we want our share price to hit ÂŁ10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus!
- Frasers Festival - An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe.
- CEO Sessions - Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team.
- Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers.
- Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet!
- Retail Trust - We know that its not just about physical health, mental wellness is equally important.
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter.
Senior Product Analyst employer: Frasers Group
Contact Detail:
Frasers Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Analyst
✨Tip Number 1
Familiarise yourself with Frasers Group's brands and their digital presence. Understanding how each brand operates online will help you demonstrate your knowledge during interviews and show that you're genuinely interested in the role.
✨Tip Number 2
Brush up on your SQL skills, as this is a key requirement for the Senior Product Analyst position. Consider working on real-world projects or datasets to showcase your ability to extract and analyse data effectively.
✨Tip Number 3
Network with current or former employees of Frasers Group on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your interview.
✨Tip Number 4
Prepare to discuss your experience in managing teams and mentoring colleagues. Highlight specific examples where you've successfully led a project or improved team performance, as this aligns with the responsibilities of the role.
We think you need these skills to ace Senior Product Analyst
Some tips for your application 🫡
Understand the Company Culture: Before applying, take some time to understand Frasers Group's culture and values. Highlight how your personal values align with their principles of thinking without limits, owning your role, and being relevant in your application.
Tailor Your CV: Make sure your CV reflects your experience in product and digital analytics, especially within ecommerce or retail. Emphasise your management experience and any relevant technical skills like SQL, R, or Python that are mentioned in the job description.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your career journey. Explain why you are passionate about the role and how your previous experiences have prepared you to contribute to Frasers Group's mission of rethinking retail.
Prepare for Interviews: If shortlisted, be ready to discuss your analytical skills and how you've used data to drive decisions in past roles. Prepare examples that demonstrate your ability to manage a team and communicate effectively with various stakeholders.
How to prepare for a job interview at Frasers Group
✨Understand the Company Culture
Before your interview, take some time to research Frasers Group's culture and values. They emphasise thinking without limits, owning your role, and being relevant. Be prepared to discuss how your personal values align with theirs and provide examples of how you've embodied these principles in your previous roles.
✨Showcase Your Analytical Skills
As a Senior Product Analyst, you'll need to demonstrate your proficiency in SQL and any experience with R or Python. Be ready to discuss specific projects where you've used these skills to drive insights or optimise user behaviour. Consider preparing a brief case study or example that highlights your analytical prowess.
✨Prepare for Behavioural Questions
Expect behavioural questions that assess how you handle challenges and work within a team. Use the STAR method (Situation, Task, Action, Result) to structure your responses. Think of scenarios where you've led a team, mentored colleagues, or made data-driven decisions that positively impacted your organisation.
✨Engage with the Interviewers
During the interview, engage actively with your interviewers. Ask insightful questions about their digital analytics function and how they measure user engagement. This not only shows your interest in the role but also demonstrates your proactive approach to understanding the business and its challenges.
