Senior Digital Trading Manager
Senior Digital Trading Manager

Senior Digital Trading Manager

Shirebrook Full-Time 48000 - 84000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead digital trading for luxury brands, driving sales and enhancing customer experience.
  • Company: Frasers Group is revolutionising retail with top sports and luxury brands globally.
  • Benefits: Enjoy flexible work options, gym perks, and recognition rewards like bonuses and events.
  • Why this job: Join a fearless team that values innovation and offers massive career growth opportunities.
  • Qualifications: 5+ years in digital roles, strong analytical skills, and e-commerce experience required.
  • Other info: Work 3 days at HQ, 1 day in London, and 1 day from home.

The predicted salary is between 48000 - 84000 £ per year.

Job Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits – Think fast, think fearlessly, and take the team with you

• Own it and back yourself – Own the basics, own your role and own the results

• Be relevant – Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

*Please note this role is based 3 days in our Shirebrook HQ with 1 day at our London office and 1 day working from home

Job Description

Responsible for Digital Trading across Luxury Business and reporting to Head of Digital Trading, Premium and Luxury. The role will include line management of the Luxury trading team, responsible for the commercial model as well as reporting to make strategic recommendations to increase digital sales and on-site experience. The role will also involve a significant element of cross-functional campaign planning to ensure that Group-wide promotions and major campaigns are executed efficiently and effectively. Strong stakeholder management skills are essential to ensure buy-in of strategy and ability to form strong campaign plans across the business.

  • Responsible for the success and delivery of digital sales within the Luxury business; including forecasting profit and revenue targets and underlying revenue metrics (e.g., Average Order Value)
  • Work with Head of Digital Trading to define, develop and deliver a Digital trading strategy for the Luxury business in line with the key brand and business commercial objectives
  • Manage regular performance reviews, including monthly and quarterly meetings working collaboratively across all key departments to capture customer and market insight and feedback, ensuring that the week-to-week performance movements are incorporated into the forecast and remedial actions taken where appropriate.
  • Perform regular data analysis to inform and support reactive actions, and ensure all team members are upskilled to have a high level of data literacy
  • Devise and drive a performance and data analysis plan to inform and support growth using analytical tools.
  • Present ideas and analysis to wider teams to align business processes and projects
  • Lead and own with key stakeholders the Own the Luxury section of the Digital trading calendar, ensuring campaigns, promotions and trading initiatives are actioned and executed with the optimisation of customer journey always in the forefront
  • Lead campaign planning and execution for all websites (Luxury as well as Premium and Sport) cross-functionally, ensuring that the best processes are in place to maximize key trading moments
  • Work with the Digital Marketing team to ensure product & trading strategies are supported and aligned with the digital marketing strategy for all channels including SEO, PPC, Paid Social, Affiliates and Loyalty
  • Present ideas and analysis to wider teams to align business processes and projects
  • As relevant, represent Digital Trade in key cross-functional projects/initiatives that help deliver trading targets (e.g., app launches, development of new services)
  • Accountable for optimisation of site navigation, customer journey and product placement strategies to drive online improvements to conversion rates and online KPI’s
  • Work with the Product, Experimentation and UX teams to contribute to and influence the prioritisation of the development roadmap

People Management.

· Demonstrate strong leadership and extensive people management skills

· Set clear objectives, goals and development plans

· Build an effective and motivated team, to work as more than a collection of individuals

· Be an active and positive contributor to the team, contributing to the overall digital strategy

· Represent the Digital Trading Team across the wider business, ensuring digital KPI’s are understood and achievable for all

Qualifications

● Valid working rights for the UK

● Analytical with strong reporting skills, advanced Google Analytics, Contentsquare, and Excel user

● Experience working within e-commerce platforms

● Experience driving both day-to-day improvements and larger strategic projects that contribute to sales growth

● Experience in team management and development

● Independent, self-motivated, and proactive

● At least 5 years of experience in a similar digital role in a retail or consumer bran

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.

Senior Digital Trading Manager employer: Frasers Group

At Frasers Group, we pride ourselves on being an innovative employer that champions digital transformation in retail. Our vibrant work culture encourages fearless thinking and collaboration, providing ample opportunities for personal and professional growth. With unique perks like the Frasers Festival and access to our wellbeing programme, employees are empowered to thrive both in their careers and personal lives, all while working from our dynamic Shirebrook HQ and London office.
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Contact Detail:

Frasers Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Digital Trading Manager

✨Tip Number 1

Familiarise yourself with Frasers Group's brand ecosystem and their approach to digital trading. Understanding their unique selling points and how they differentiate themselves in the luxury market will help you align your experience with their vision.

✨Tip Number 2

Showcase your analytical skills by preparing examples of how you've used data to drive sales growth in previous roles. Be ready to discuss specific metrics and outcomes, as this role heavily relies on data-driven decision-making.

✨Tip Number 3

Highlight your experience in cross-functional collaboration. Since the role involves working closely with various teams, demonstrating your ability to manage stakeholders and lead campaigns effectively will set you apart.

✨Tip Number 4

Prepare to discuss your leadership style and how you've developed teams in the past. Frasers Group values strong people management skills, so be ready to share your strategies for motivating and upskilling team members.

We think you need these skills to ace Senior Digital Trading Manager

Digital Trading Strategy Development
Data Analysis and Reporting
Advanced Google Analytics
Contentsquare Proficiency
Excel Expertise
E-commerce Platform Experience
Stakeholder Management
Campaign Planning and Execution
Performance Review Management
Customer Journey Optimisation
Team Leadership and Development
Cross-Functional Collaboration
Proactive Problem Solving
Market Insight Analysis
Sales Growth Strategy

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in digital trading and e-commerce. Focus on achievements that demonstrate your ability to drive sales growth and manage teams effectively.

Craft a Compelling Cover Letter: In your cover letter, express your passion for retail and digital innovation. Mention specific examples of how you've successfully led campaigns or improved customer journeys in previous roles.

Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data analysis tools like Google Analytics to inform business decisions and improve performance metrics.

Demonstrate Leadership Experience: Highlight your experience in team management and development. Provide examples of how you've built effective teams and contributed positively to workplace culture.

How to prepare for a job interview at Frasers Group

✨Understand the Company Culture

Before your interview, make sure you grasp Frasers Group's culture and values. They emphasise thinking without limits, owning your role, and being relevant. Prepare examples from your past experiences that demonstrate how you embody these principles.

✨Showcase Your Analytical Skills

As a Senior Digital Trading Manager, you'll need strong analytical skills. Be ready to discuss your experience with tools like Google Analytics and Excel. Bring specific examples of how you've used data to drive sales growth or improve customer journeys in previous roles.

✨Prepare for Cross-Functional Collaboration

This role involves significant collaboration across various teams. Think of instances where you've successfully worked with different departments to achieve a common goal. Highlight your stakeholder management skills and how you ensure buy-in for strategies.

✨Demonstrate Leadership Experience

You'll be managing a team, so it's crucial to showcase your leadership abilities. Prepare to discuss how you've set objectives, motivated your team, and contributed positively to a team's overall strategy. Share specific outcomes that resulted from your leadership.

Senior Digital Trading Manager
Frasers Group
F
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