Head of Retail Media

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission – we are building the world’s most admired and compelling brand ecosystem.

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences.

At Frasers Group, We Fear Less And Do More. Our People Are Forward Thinkers Who Are Driven To Operate Outside Of Their Comfort Zone To Change The Future Of Retail, Embracing Challenges Along The Way. The Potential To Elevate Your Career Is Massive, The Experience Unrivalled. To Be Able To Make The Most Of It You Need To Live And Breathe Our Principles.

• Think without limits – Think fast, think fearlessly, and take the team with you.
• Own it and back yourself – Own the basics, own your role and own the results.
• Be relevant – Relevant to our people, our partners and the planet.

Are you ready to join the Fearless?

Job Description

The Head of Retail Media is responsible for leading the groups retail media strategy including sales, partnerships, revenue growth and overall proposition development.

Responsibilities

• Lead and oversee the groups Retail Media Business collaborating with our brand partners to enhance their Retail Media Network capabilities and drive commercial growth.
• Utilise the company’s 1P Retail data and technology to develop audience insights, activation strategies, and closed-loop measurement solutions that deliver value to our brand partners.
• Foster relationships with our brand partners across our group to sell in Frasers Group Retail Media Solution.
• Work closely with our internal product teams and key retail media tech partner Zitcha to roll out the proposition and drive its development moving forward.
• Educate key internal stakeholders on Retail Media and our capabilities.
• Work closely with our commercial and brand partnership teams to ensure the groups retail media offering is driving incremental revenue outside our existing JBP agreements.
• Ensure alignment and close working with our brand partnerships and commercial teams to ensure maximum value for our brand partners.
• Help to sell the company’s broader offerings to partners such as Creative Services and detail measurement packages.
• Work with external Media teams fostering strong relationships to support solution monetisation to Advertisers, Media Agencies, Media platforms, and Media owners.
• Stay up-to-date with industry trends, consumer behaviour, and market dynamics to inform the development of innovative Retail Media solutions including speaking and thought leadership.

Qualifications

• Proven experience in leading Retail Media or Digital Advertising initiatives, preferably.
• Deep understanding of Retail Media Network market demand and capabilities, audience targeting, and media activation strategies.
• Deep understanding of media.
• Experience in account management with global brands.
• Demonstrated leadership capabilities, with the ability to motivate and inspire teams to achieve goals.
• Strategic thinking and problem-solving skills, with the ability to navigate complex market dynamics and drive innovative solutions.
• Strong business acumen and commercial mindset, with the ability to identify new opportunities and drive revenue growth.
• Strong analytical and data-driven mindset, with the ability to leverage data and insights to drive business growth and improve campaign performance.
• Demonstrated ability to manage multiple projects simultaneously with competing priorities.
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal and external stakeholders.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion – Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1 million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance.

• subject to terms and conditions

Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world’s biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.
CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.
Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse.
Employee Welfare
Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing.
Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Retail

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