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- Tasks: Lead and execute a dynamic digital trading strategy for multiple websites.
- Company: Frasers Group is revolutionising retail with innovative digital experiences and top global brands.
- Benefits: Enjoy perks like gym memberships, recognition schemes, and exclusive events like Frasers Festival.
- Why this job: Join a fearless team driving digital sales and shaping the future of retail.
- Qualifications: 5+ years in digital roles, strong analytical skills, and e-commerce experience required.
- Other info: Opportunity to connect with leadership and gain insights through Retail Reconnect.
The predicted salary is between 36000 - 60000 ÂŁ per year.
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Client:
Frasers Group
Location:
Mansfield, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
e4edc4f56ce4
Job Views:
4
Posted:
25.08.2025
Expiry Date:
09.10.2025
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Job Description:
At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Our vision–we are building the worlds most admired and compelling brand ecosystem
Our purpose– we are elevating the lives of the many with access to the world’s best brands and experiences
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
- Think without limits– Think fast, think fearlessly, and take the team with you
- Own itand back yourself– Own the basics, own your role and own the results
- Be relevant-Relevantto our people, our partners and the planet
Are you ready to join the Fearless?
This is an exciting opportunity for someone to define, own and execute a strong digital trading strategy. Passionate about digital trading, this is an opportunity for someone who takes a hands-on approach to manage and lead their trading team. Joining at a period of high performance and significant investment into digital is an amazing opportunity for someone to contribute to the growth and development of the performance of the Frasers Group Customer Team.
Full accountability for driving digital sales through the commercial strategic planning, initiative building and operationalisation of our digital fascias. You will be responsible for the development and execution of campaign, brand and promotional strategies, facing into digital marketing, commercial and optimisation teams to drive initiatives and actions to improve conversion rates and other sales and customer KPIs.
- Accountable for managing the day to day trading and execution of multiple websites
- Shape and oversee reporting of daily/weekly/monthly/annual trade, providing detailed analysis of key business drivers and producing action plans to ensure sales and contribution targets are met
- Oversee and guide team analysis of seasonal sales patterns to maintain commercial awareness, understanding of key competitors and customer behaviour
- Collaborate with key stakeholders across digital and broader business teams to plan fascia digital trading calendar
- Lead the delivery and reporting of all on-site promotions and content activity
- Define and manage forward-looking / longer-term trading strategy considering design and functionality improvements, contributing to product development and UX roadmaps
- Work with digital marketing team to ensure product & trading strategies are supported by the digital marketing strategy for all channels
- Work with optimisation team to ensure customer journey and all campaigns and promotions are supported to drive successful KPI’s
- Work with brand marketing team to ensure assets are commercial and use tooling to report back on asset performance
- Collaborate with key stakeholders to coordinate development and execution of evergreen and seasonal content requirements to drive SEO, customer engagement and conversion
- Accountable for process of improving product content, supporting teams to resolve any issues as quickly as possible to optimise sales
People Management.
- Demonstrate strong leadership and extensive people management skills
- Set clear objectives, goals and development plans
- Build an effective and motivated team, to work as more than a collection of individuals
- Be an active and positive contributor to the team, contributing to the overall digital strategy
- Represent the Digital Trading Team across the wider business, ensuring digital KPI’s are understood and achievable for all
- Valid working rights for the UK
- Analytical with strong reporting skills, advanced Google Analytics, Contentsquare, and Excel user
- Experience working within e-commerce platforms
- Experience driving both day-to-day improvements and larger strategic projects that contribute to sales growth
- Experience in team management and development
- Independent, self-motivated, and proactive
- At least 5 years of experience in a similar digital role in a retail or consumer brand
Along with your benefits package we also offer a wide range of perks for our colleagues:
Reward, Recognition and Opportunities
Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world\’s biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.
CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.
Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
Employee Welfare
Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.
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Digital Trading Manager - Sports & Evans Cycles employer: Frasers Group
Contact Detail:
Frasers Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Trading Manager - Sports & Evans Cycles
✨Tip Number 1
Familiarise yourself with Frasers Group's brands and their digital strategies. Understanding their unique selling points and how they position themselves in the market will help you demonstrate your knowledge during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive sales growth in previous roles. Be ready to discuss specific metrics and outcomes that highlight your impact on digital trading.
✨Tip Number 3
Network with current or former employees of Frasers Group on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview process.
✨Tip Number 4
Prepare to discuss your leadership style and how you've successfully managed teams in the past. Frasers Group values strong people management skills, so be ready to share specific examples of how you've motivated and developed your team.
We think you need these skills to ace Digital Trading Manager - Sports & Evans Cycles
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Digital Trading Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in digital trading, e-commerce, and team management. Use specific examples that demonstrate your ability to drive sales and manage a team effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital trading and your understanding of Frasers Group's vision. Mention how you embody their principles of thinking without limits and owning your role.
Highlight Analytical Skills: Since the role requires strong analytical skills, ensure you mention your proficiency with tools like Google Analytics and Excel. Provide examples of how you've used data to drive decisions and improve performance in previous roles.
How to prepare for a job interview at Frasers Group
✨Understand the Company Culture
Before your interview, take some time to research Frasers Group's culture and values. They emphasise thinking without limits and owning your role, so be prepared to discuss how you embody these principles in your work.
✨Showcase Your Analytical Skills
As a Digital Trading Manager, you'll need strong analytical skills. Be ready to share examples of how you've used data to drive sales growth or improve conversion rates in previous roles. Familiarity with tools like Google Analytics will be a plus.
✨Prepare for Behavioural Questions
Expect behavioural questions that assess your alignment with the company's values. Use the STAR method (Situation, Task, Action, Result) to structure your answers, focusing on how you've taken initiative and led teams in past experiences.
✨Demonstrate Team Leadership
Since the role involves managing a trading team, be prepared to discuss your leadership style. Share specific examples of how you've motivated and developed team members, and how you plan to build an effective team at Frasers Group.
