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- Tasks: Join us as a Digital Marketing Executive to boost our brand and engage with fitness enthusiasts.
- Company: Everlast Gyms is a top fitness brand offering affordable gym facilities across the UK.
- Benefits: Enjoy a dynamic work environment, collaborate with creative minds, and develop your marketing skills.
- Why this job: Be part of a vibrant team that values innovation and community impact in the fitness industry.
- Qualifications: A degree in marketing or related field and experience in digital marketing are preferred.
- Other info: This role is office-based in Shirebrook, working five days a week.
The predicted salary is between 28800 - 43200 £ per year.
Everlast Gyms, a subsidiary of Frasers Group, is a leading fitness brand offering affordable and accessible gym facilities across the UK. Known for their modern equipment, wide range of fitness classes, and personalized training programs, Everlast Gyms cater to all fitness levels—from beginners to seasoned athletes.
As the Digital Marketing Executive for our Everlast Gyms brand, you will play a key role in developing and executing marketing strategies to promote brand awareness, attract new members, and engage existing ones to drive business growth. You will collaborate with the Head of Marketing and other internal teams and leverage your expertise to deliver impactful marketing to our target audience. You will support the Head of Marketing and wider marketing function to execute all long- and short-term projects to strengthen Everlast Gym's competitive position within the fitness industry. This role is an office-based 5 days a week in our Shirebrook office.
Job Description- SEO Optimisation: Implement and optimise SEO strategies to improve Everlast Gyms' online visibility and search engine rankings.
- Design and execute effective email marketing campaigns to promote gym services, events, and membership offers.
- Plan and manage paid advertising campaigns across platforms like Google Ads, Meta Ads, and other relevant channels.
- Use analytics tools to monitor the performance of digital marketing campaigns and provide regular reports with actionable insights.
- Ensure the gym's website is up-to-date, user-friendly, and optimised for conversions.
- Implement strategies to increase website traffic and improve the online user experience.
- Work closely with the marketing team, graphic designers, and other stakeholders to align digital efforts with overall marketing initiatives.
- Create a photography and videography plan for the future, including key campaigns, upcoming projects and AOB.
- Manage and grow social media accounts, creating engaging content and monitoring online conversations.
- Run targeted social media campaigns to increase brand awareness and drive membership sign-ups.
- Nurture our influencer marketing roster and create a strategy moving forward including KPIs and objectives.
- Community management – keep a close eye on our community inboxes and ensure that messages are replied to in a timely and professional manner.
- Proficiency in using digital marketing tools and platforms such as Google Analytics, social media management tools, CMS and email marketing software.
- In-depth knowledge of various social media platforms and trends, with the ability to create engaging and shareable content.
- Understanding of SEO best practices and the ability to optimise content for search engines.
- Analytical skills to interpret data and adjust strategies accordingly.
- Creative thinking for helping to develop innovative digital campaigns.
- A focus on achieving measurable results and ROI for digital marketing initiatives.
- Excellent written and verbal communication skills for creating compelling content and engaging with the online community.
- A degree in marketing, digital marketing, or a related field is typically preferred.
- Relevant experience in digital marketing roles, particularly in the fitness or wellness industry, would be advantageous.
- Think without limits - Think fast, fearlessly, and take the team with you.
- Own it and back yourself - Own the basics, own your role and own the results.
- Be relevant - Relevant to our people, our partners and the planet.
Digital Marketing Executive employer: Frasers Group
Contact Detail:
Frasers Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with Everlast Gyms' brand values and marketing strategies. Understanding their approach to fitness and community engagement will help you tailor your conversations during interviews, showing that you're genuinely interested in contributing to their mission.
✨Tip Number 2
Stay updated on the latest trends in digital marketing, especially within the fitness industry. Being able to discuss current trends and how they can be applied to Everlast Gyms will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 3
Network with professionals in the fitness and digital marketing sectors. Attend relevant events or join online communities where you can connect with others in the industry. This could lead to valuable insights and potentially even referrals for the position.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of past campaigns you've worked on. Be ready to discuss how you used data to drive decisions and improve results, as this is a key aspect of the Digital Marketing Executive role.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in the fitness or wellness industry. Emphasise your proficiency with tools like Google Analytics and your understanding of SEO best practices.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fitness and digital marketing. Mention specific campaigns you've worked on and how they align with Everlast Gyms' goals to attract new members and engage existing ones.
Showcase Your Creativity: Include examples of innovative digital campaigns you've developed in the past. This could be through links to your portfolio or descriptions of successful projects that demonstrate your creative thinking and ability to achieve measurable results.
Highlight Collaboration Skills: Since the role involves working closely with various teams, mention any experience you have in collaborative projects. Discuss how you’ve effectively communicated and aligned efforts with different stakeholders to achieve common goals.
How to prepare for a job interview at Frasers Group
✨Showcase Your Digital Marketing Skills
Be prepared to discuss your experience with digital marketing tools and platforms. Highlight specific campaigns you've worked on, particularly those that involved SEO optimisation, email marketing, or social media management.
✨Demonstrate Analytical Thinking
Since the role requires using analytics tools to monitor campaign performance, be ready to share examples of how you've used data to inform your marketing strategies. Discuss any insights you've gained and how they impacted your decisions.
✨Prepare for Creative Problem-Solving
Everlast Gyms values innovative thinking. Think of examples where you've developed creative solutions in your previous roles, especially in digital marketing. This could include unique content ideas or successful campaigns that stood out.
✨Engage with the Brand's Community
Familiarise yourself with Everlast Gyms' social media presence and community engagement strategies. Be ready to discuss how you would manage their online community and respond to inquiries, showcasing your communication skills.
