CRM Executive - Luxury & Premium

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our mission - we are building the worlds most admired and compelling brand ecosystem. Our purpose - we are elevating the lives of the many with access to the world's best brands and experiences. At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you.
• Own it and back yourself - Own the basics, own your role and own the results.
• Be relevant - Relevant to our people, our partners and the planet.

As a CRM Executive, you will support your CRM Manager in building stronger and deeper relationships with our customers to increase engagement and retention and customer value through effective CRM strategies and data-driven insights. You will need to demonstrate excellent commercial skills combined with proven CRM experience, particularly focused on email and mobile app push communications. Working closely with the Digital Trading Manager, you will be instrumental in the implementation and delivery of the CRM strategy for our Premium and Luxury websites. With a working knowledge of CRM and database analytics, this role will be highly data-driven.

Key Responsibilities:

• Own and manage email and mobile app calendar for our websites aligning with wider teams to support business objectives.
• Responsible for the briefing, creative, segmentation, scheduling, and delivery of all email and mobile app notifications.
• Responsible for the briefing, creative, segmentation, scheduling, and delivery of all automated lifecycle campaigns.
• Implement ongoing test and learn strategy to continually improve CRM communications.
• Deliver weekly and monthly reports focusing on email and mobile app notification performance, feeding results back to the wider business.
• Responsible for increasing the engaged customer database and their value, identifying key customer segments and targeting them across relevant programmes.
• Build a good relationship with the email service provider, ensuring that all areas of the platform are utilised and optimised.
• Keep up to date on industry insights and email marketing trends.

Along with your benefits package, we also offer a wide range of perks for our colleagues:

• Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work.
• Fearless 1000 - By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus!
• Frasers Festival - An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe.
• CEO Sessions - Once a quarter we offer 20 employees the opportunity to attend our "CEO Sessions" ran by our CEO and leadership team.
• Retail Reconnect - In order to build the planet's most admired and compelling brand ecosystem, all employees must understand our business, product, and customers.

Employee Welfare:

• Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best and fittest on the planet!
• Retail Trust - We know that it's not just about physical health; mental wellness is equally important.

What’s next? Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter. If successful, we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focused and could include a presentation/task so we can see your skills in action.

A self-starter mind-set, with the ability to work under minimal supervision and guidance. Results driven and delivery focused. Enthusiasm, energy, and determination to achieve results, including those achieved through influence on related teams. Numerate and analytical and be able to provide insights. Excellent communication skills. Educated to degree level. Experience in working with an email service provider. Experience in working with data analysis and segmentation. Experience in the retail sector is desirable, though not essential. Strong project management - ability to manage and deliver several campaigns at the same time.