Business Intelligence & Visualisation Analyst - Retail Media

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our mission - we are building the worlds most admired and compelling brand ecosystem. Our purpose - we are elevating the lives of the many with access to the world's best brands and experience. At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you.
• Own it and back yourself - Own the basics, own your role and own the results.
• Be relevant - Relevant to our people, our partners and the planet.

As a Business Intelligence & Visualisation Analyst, you will play a key role in supporting the team with dashboarding, reporting, and campaign measurement to drive decision-making in digital analytics and retail media. Sitting within the centralised digital analytics function, you will work closely with internal stakeholders across marketing, digital product, and commercial teams to provide clear, data-driven insights through interactive dashboards and deep-dive analysis.

Key Responsibilities

• Develop and maintain key reports and interactive dashboards in Power BI and Looker to track and visualise performance across retail media, digital, marketing, and product analytics.
• Work with large datasets from multiple sources and collaborate with data engineering teams to define requirements and optimise data models and pipelines for efficient, high-quality, data availability and reporting.
• Support self-serve analytics, ensuring stakeholders can access meaningful insights efficiently.
• Data Governance - Ensure consistency and accuracy in definitions and methodology across reports and other teams.
• Enhance campaign measurement - providing marketing and retail media teams with insights to optimise spending and ROI as well as generating presentation-ready campaign performance summaries.
• Conduct ad hoc analysis to identify key trends, opportunities, and performance insights.
• Present insights and recommendations to senior stakeholders, translating complex data into actionable strategies.
• Contribute to a data-driven decision-making culture, helping stakeholders make informed business decisions and providing training where needed.

Along with your benefits package we also offer a wide range of perks for our colleagues:

• Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work.
• Fearless 1000 - By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus!
• Frasers Festival - An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe.
• CEO Sessions - Once a quarter we offer 20 employees the opportunity to attend our "CEO Sessions" ran by our CEO and leadership team.
• Retail Reconnect - In order to build the planet's most admired and compelling brand ecosystem, all employees must understand our business, product and customers.

Employee Welfare

• Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet!
• Retail Trust - We know that it's not just about physical health; mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity.

Minimum Requirements

• Strong expertise in data visualisation tools, particularly Power BI and Looker (or similar tools).
• Proficiency in SQL to query and manipulate data in Snowflake, BigQuery or other cloud databases.
• Proven experience in a Business Intelligence, Analytics or Data Visualisation role.
• Industry experience in an eCommerce, Retail, FMCG, or Retail Media field.
• Strong analytical mindset with the ability to identify trends, interpret complex datasets, and provide meaningful recommendations.
• Excellent communication skills - ability to present data-driven insights to both technical and non-technical stakeholders.
• Ability to work autonomously, managing multiple priorities in a fast-paced retail environment.