Performance Marketing Executive - Everlast

At Frasers Group, we are rethinking retail. Through digital innovation and unique store experiences, we serve our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we elevate the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our vision is to build the world’s most admired and compelling brand ecosystem. Our purpose is to elevate the lives of many with access to the world’s best brands and experiences. At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To make the most of it, you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you.
• Own it and back yourself - Own the basics, own your role and own the results.
• Be relevant - Relevant to our people, our partners and the planet.

Job Description: We are looking for a dynamic and results-driven Performance Marketing Executive to join our in-house marketing team at Everlast, supporting both the UK and US markets. You will play a key role in executing and optimising multi-channel performance marketing strategies across Affiliates, Paid Social, and PPC to drive growth and brand visibility. This is a unique opportunity to work with a well-established brand within the fitness and lifestyle sector, managing campaigns from strategy through to execution, analysis, and reporting.

Key Responsibilities:

• Affiliates: Manage and optimise affiliate marketing campaigns to drive incremental revenue across UK and US markets. Develop strong relationships with key affiliate partners, leveraging data-driven insights to maximise performance. Monitor affiliate performance, track key metrics, and implement strategies to enhance program effectiveness. Stay updated on industry trends and identify new affiliate opportunities.
• Paid Social: Develop, execute & manage end-to-end paid social strategies across Meta & TikTok platforms. Continuously analyse campaign performance and implement optimisations to achieve KPIs & drive business focuses. Create engaging, data-driven ad content to reach targeted audiences. Collaborate with internal teams to drive performance (Performance, Trade, Creative & Tech teams) & work with key external partners.
• PPC: Plan, execute & optimise PPC campaigns across Google Ads & Bing to drive incremental revenue, increase brand visibility & drive site traffic. Manage day-to-day campaign performance including keyword research, ad copywriting, bid management and budget pacing. Stay on top of industry trends, platform updates, and competitor activity to identify new growth opportunities.
• Performance Analysis: Regularly track and report on channel, platform & campaign performance. Use analytics tools (e.g. GA4, Power BI, Partnerize, Fospha) to monitor performance and identify areas for improvement.

Qualifications:

• Proven experience in performance marketing, specifically in Affiliates, Paid Social, and PPC.
• Strong analytical skills with experience using Google Analytics, Facebook Ads Manager, and affiliate management platforms.
• Data-driven mindset with a focus on achieving measurable results.
• Excellent communication and relationship management skills.
• Proactive, detail-oriented, and able to manage multiple campaigns simultaneously.
• Passion for the fitness and lifestyle sector is a plus.

Additional Information:

Along with your benefits package, we also offer a wide range of perks for our colleagues:

• Reward, Recognition and Opportunities: Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
• Fearless 1000: By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1 million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance.
• Frasers Festival: An event like no other! Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe - hosting a MEGA brand village, guest speakers from the world’s biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.
• CEO Sessions: Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.
• Retail Reconnect: In order to build the planet's most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare:

• Frasers Fit: Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues' Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice - all completely free.
• Retail Trust: We know that it's not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24-hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next? Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focused and centred around how you align with our Culture and Values. If successful, we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focused and could include a presentation/task so we can see your skills in action.