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- Tasks: Lead content strategy for Canada and UK, creating impactful blogs, videos, and infographics.
- Company: Join Franklin Templeton, a dynamic firm driving innovation in asset management and fintech.
- Benefits: Enjoy a hybrid work model, competitive salary, and comprehensive well-being support.
- Why this job: Make a real impact by crafting content that helps clients achieve their investment goals.
- Qualifications: Bachelor’s degree in communications or MBA, with extensive asset management experience.
- Other info: Embrace a diverse and inclusive culture that values your unique voice and perspective.
The predicted salary is between 60000 - 80000 £ per year.
At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs. Come join us in delivering better outcomes for our clients around the world!
About The Department
The Canada and UK Marketing Team delivers strategic, compliant marketing that fuels business growth in both regions. In this role you’ll own the end‑to‑end content strategy and execution for the Canada and UK markets, creating and distributing high‑impact, locally relevant content for financial professionals and investors. Partnering closely with regional and global teams to align content with marketing and sales goals, while using performance insights to continuously improve engagement and effectiveness.
Core Responsibilities
- Build and manage the Canada and UK content program.
- Create blogs, videos, and infographics aligned to audience needs.
- Plan and execute paid and owned content distribution strategies.
- Develop content for financial professionals and end investors.
- Localize global content for regional relevance.
- Oversee content routing, translation, and production.
- Analyze performance data to improve content effectiveness.
Strategic Responsibilities
- Define a strategic content roadmap for both markets.
- Guide marketing partners to deliver against the content vision.
- Ensure strong content alignment across marketing and sales.
- Collaborate with global teams on shared initiatives.
- Represent regional needs in global editorial forums.
Team & Collaboration
- Support regional teams with high‑quality marketing writing.
- Partner with client insights to optimize engagement strategies.
What will help you be successful in this role
- Bachelor’s degree in communications or a Master of Business Administration.
- Extensive experience of asset management communications.
- Experience partnering with portfolio managers.
- Strong knowledge of financial markets and investment products.
- Experience within Canadian or UK asset management.
Technical Skills
- Advanced writing and editing skills.
- Experience in creating video and infographic content.
- Experience using artificial intelligence tools in content planning.
- Understanding of client journey mapping and analytics.
Soft Skills
- Strong project management and cross‑functional collaboration skills.
This is a HYBRID position requiring 3-4 days per week in the office. Experience our welcoming culture and reach your professional and personal potential! Building teams with diverse skills, backgrounds, and experiences has always been important to us. Cultivating an inclusive culture where employees feel safe to share their voices is not only beneficial for our people, but also drives innovation and enables us to deliver better client outcomes. So, no matter your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We will provide you with tools, resources, and learning opportunities to help you excel in your career and personal life. We want our employees to be at their best. By joining us, you will connect with a culture that focuses on employee well‑being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well‑being and may vary depending on individual needs. Whether you need support for staying physically and mentally healthy, saving for life's adventures, taking care of your family members, or making a positive impact in your community, we aim to have you covered.
Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation. As part of our commitment to fostering a diverse and inclusive work environment, we welcome applicants with flexible working arrangements in their current roles or those seeking a flexible working pattern. We encourage you to communicate any preferences for flexible working so that we can consider this during our hiring process. Additionally, returners – individuals who have taken a break from work – are also encouraged to explore our job opportunities. As a registered UK Disability Confident Committed Employer, we encourage you to disclose if you consider yourself to have a disability as part of your application. This information enables us to provide the necessary support and leverage your unique talents effectively. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to accommodations@franklintempleton.com. In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only requests for arrangements will receive a response.
Senior Content Manager - Asset Management employer: Franklin Templeton
Contact Detail:
Franklin Templeton Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Manager - Asset Management
✨Tip Number 1
Network like a pro! Reach out to your connections in the asset management space, especially those who work at Franklin Templeton. A friendly chat can open doors and give you insights that might just help you land that Senior Content Manager role.
✨Tip Number 2
Show off your content skills! Create a portfolio that highlights your best work, especially anything related to financial markets or asset management. This will not only showcase your expertise but also demonstrate your understanding of the audience's needs.
✨Tip Number 3
Prepare for the interview by diving deep into Franklin Templeton’s values and recent projects. Tailor your responses to show how your experience aligns with their goals, especially in creating high-impact content for financial professionals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our mission of helping clients achieve their investment goals.
We think you need these skills to ace Senior Content Manager - Asset Management
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Content Manager role. Highlight your experience in asset management communications and how it aligns with our goals at Franklin Templeton.
Showcase Your Creativity: Since this role involves creating engaging content, don’t shy away from showcasing your creative side. Include examples of blogs, videos, or infographics you've created that demonstrate your ability to connect with financial professionals and investors.
Highlight Collaboration Skills: We value teamwork, so be sure to mention any experiences where you’ve successfully collaborated with cross-functional teams. This will show us that you can work well with others to achieve common goals.
Apply Through Our Website: For the best chance of success, apply directly through our website. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Franklin Templeton
✨Know Your Content Inside Out
As a Senior Content Manager, you'll need to demonstrate a deep understanding of asset management communications. Brush up on the latest trends in financial markets and investment products, and be ready to discuss how your content strategies can align with the goals of both financial professionals and end investors.
✨Showcase Your Collaboration Skills
This role requires strong project management and cross-functional collaboration. Prepare examples of how you've successfully partnered with different teams in the past, especially in creating high-impact content. Highlight your experience working with portfolio managers and how you’ve aligned content with marketing and sales objectives.
✨Bring Data to the Table
Analysing performance data is key to improving content effectiveness. Be ready to discuss specific metrics you've used in previous roles to measure engagement and success. This will show that you not only create content but also understand how to optimise it based on insights.
✨Emphasise Your Adaptability
With a hybrid work model and a focus on localising global content, adaptability is crucial. Share experiences where you've had to adjust your strategies or content to meet regional needs. This will demonstrate your ability to thrive in a dynamic and diverse environment like Franklin Templeton.