Product Marketing Manager - Asset Management

At Franklin Templeton, we’re driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we offer opportunities not only to help you reach your potential but also to contribute to our clients’ achievements. Come join us in delivering better outcomes for our clients around the world!

What is the Product Marketing Team responsible for?

Our International Product Marketing team helps shape the way we bring our investment products to life. We craft compelling product stories and content that engage clients to take action to invest or to remain invested in our products. Acting as product champions and subject matter experts, our team plays a pivotal role across the organization. We support our Distribution business outside the U.S., including Canada, Americas Offshore, EMEA, and APAC, across both Retail and Institutional channels.

This is a HYBRID position which requires 3 days per week onsite in our Edinburgh office.

What are the ongoing responsibilities of a Product Marketing Manager - Asset Management?

• Owns product marketing for a specific strategy/asset class under our UCITS Offshore product range and Local Market products ranges (Canada, Mexico, Brazil, and the UK).
• Develops and maintains relevant, timely product stories tailored to various client types and global markets.
• Creates the suite of support across the entire client journey—from prospecting to onboarding and servicing—for investors, advisors, and institutions.
• Partners with cross-functional teams (sales, compliance, legal, creative) to bring the product story to life across channels.
• Coordinates and executes integrated product marketing campaigns including email, thought leadership, advertising, and social.
• Actively seeks to drive business results by identifying opportunities to enhance/strengthen our marketing materials and messaging.
• Drives marketing strategy for new product launches, coordinating across product development, creative, and digital teams.
• Suggests ways to improve processes, procedures, and marketing collateral to improve time to market, boost efficiency, and increase impact.
• Monitors the competitive landscape to ensure strong, differentiated product positioning.

What ideal qualifications, skills and experience would help someone to be successful?

• Bachelor’s degree or equivalent experience in a related field.
• Experience in a product marketing or management role within the investment or asset management industry.
• Strong understanding of investment products such as mutual funds, ETFs, and separately managed accounts (SMAs).
• Proficiency in English; additional language skills (e.g. French, Spanish) are an asset.
• Familiarity with economic and financial concepts, global markets, and capital trends.
• Strong project management skills and the ability to work independently in a fast-paced environment.
• Creative mindset with the ability to turn complex concepts into clear, engaging client messaging.
• Exceptional attention to detail and organizational skills.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).

Experience our welcoming culture and reach your professional and personal potential! Building teams with diverse skills, backgrounds, and experiences has always been important to us. Cultivating an inclusive culture where employees feel safe to share their voices is not only beneficial for our people, but also drives innovation and enables us to deliver better client outcomes. So, no matter your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We will provide you with tools, resources, and learning opportunities to help you excel in your career and personal life.

Hear more from our employees. We want our employees to be at their best. By joining us, you will connect with a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for staying physically and mentally healthy, saving for life's adventures, taking care of your family members, or making a positive impact in your community, we aim to have you covered.

Learn more about the wide range of benefits we offer at Franklin Templeton. Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.

As part of our commitment to fostering a diverse and inclusive work environment, we welcome applicants with flexible working arrangements in their current roles or those seeking a flexible working pattern. We encourage you to communicate any preferences for flexible working so that we can consider this during our hiring process. Additionally, returners – individuals who have taken a break from work – are also encouraged to explore our job opportunities.

As a registered UK Disability Confident Committed Employer, we encourage you to disclose if you consider yourself to have a disability as part of your application. This information enables us to provide the necessary support and leverage your unique talents effectively. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to accommodations@franklintempleton.com. In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only requests for arrangements will receive a response.