Senior Content Manager - Asset Management

At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.

About the department

The Canada and UK Marketing Team delivers strategic, compliant marketing that fuels business growth in both regions. In this role you’ll own the end‐to‐end content strategy and execution for the Canada and UK markets, creating and distributing high‐impact, locally relevant content for financial professionals and investors. Partnering closely with regional and global teams to align content with marketing and sales goals, while using performance insights to continuously improve engagement and effectiveness.

Core Responsibilities:

• Build and manage the Canada and UK content program.
• Create blogs, videos, and infographics aligned to audience needs.
• Plan and execute paid and owned content distribution strategies.
• Develop content for financial professionals and end investors.
• Localize global content for regional relevance.
• Oversee content routing, translation, and production.
• Analyze performance data to improve content effectiveness.

Strategic Responsibilities:

• Define a strategic content roadmap for both markets.
• Guide marketing partners to deliver against the content vision.
• Ensure strong content alignment across marketing and sales.
• Collaborate with global teams on shared initiatives.
• Represent regional needs in global editorial forums.

Team & Collaboration:

• Support regional teams with high-quality marketing writing.
• Partner with client insights to optimize engagement strategies.

What will help you be successful in this role

Experience, Education & Certifications:

• Bachelor’s degree in communications or a Master of Business Administration.
• Extensive experience of asset management communications.
• Experience partnering with portfolio managers.
• Strong knowledge of financial markets and investment products.
• Experience within Canadian or UK asset management.

Technical Skills:

• Advanced writing and editing skills.
• Experience in creating video and infographic content.
• Experience using artificial intelligence tools in content planning.
• Understanding of client journey mapping and analytics.

Soft Skills:

• Strong project management and cross-functional collaboration skills.

This is a HYBRID position requiring 3-4 days per week in the office.

Building teams with diverse skills, backgrounds, and experiences has always been important to us. Cultivating an inclusive culture where employees feel safe to share their voices is not only beneficial for our people, but also drives innovation and enables us to deliver better client outcomes. So, no matter your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We will provide you with tools, resources, and learning opportunities to help you excel in your career and personal life.

We want our employees to be at their best. By joining us, you will connect with a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for staying physically and mentally healthy, saving for life's adventures, taking care of your family members, or making a positive impact in your community, we aim to have you covered.

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.

As part of our commitment to fostering a diverse and inclusive work environment, we welcome applicants with flexible working arrangements in their current roles or those seeking a flexible working pattern. We encourage you to communicate any preferences for flexible working so that we can consider this during our hiring process. Additionally, returners – individuals who have taken a break from work – are also encouraged to explore our job opportunities.

As a registered UK Disability Confident Committed Employer, we encourage you to disclose if you consider yourself to have a disability as part of your application. This information enables us to provide the necessary support and leverage your unique talents effectively.

If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to accommodations@franklintempleton.com. In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only requests for arrangements will receive a response.

When you become part of Franklin Templeton, you’ll join a company dedicated to progress. A company that doesn’t settle. One where we pursue our ambitions with energy and persistence. That’s why it’s so important that we empower and encourage the progress of our employees. From our welcoming, inclusive, and flexible culture – to our global and diverse business, we provide opportunities to help you reach your potential while contributing to ours.

At Franklin Templeton, we embrace individual differences and value experience and perspectives brought by talent from around the world. And, although we are all different, we all have one thing in common – we are dedicated to what we do.

So whether you’re just starting your career journey, are well on your way, or are seeking a new direction, you’ll find the support you need to grow your career with us.

Come, join us, and help us shape the future of the global asset management industry!