VP, Business Development Corporate Liquidity in London

As a long-time trusted name in asset management with an experienced team of digital natives, Franklin Templeton is uniquely positioned to help clients navigate the digital asset space, from the Franklin Bitcoin ETF (EZBC) and beyond. We truly offer the best of both worlds. Franklin Templeton operates in more than 30 countries, serving clients in more than 150 countries with over 10,000 employees and 1,500+ investment professionals. The Digital Assets team is part of Franklin’s Innovation Research, Strategies & Technologies (FIRST) business group. Our 40+ person Franklin Templeton Digital Assets team has been active in the digital assets ecosystem since 2018. Franklin Templeton’s commitment to digital asset leadership, diversity, and professional growth makes it an employer of choice for ambitious talent seeking to make an impact in the evolving digital assets space.

The Franklin Templeton institutional liquidity business is a leading “traditional” provider of short-term investment solutions to institutional investors around the world with over $70 billion in money market fund assets under management and a market-leading range of U.S., Cayman and UCITS products, as well as strong capabilities in institutional separate accounts and short duration mutual funds.

Leveraging the Digital Assets teams’ leadership in the digital assets ecosystem, in combination with the strength of the Institutional Liquidity business, the VP of Business Development will lead sales strategy and execution primarily for Franklin Templeton Digital Assets’ corporate liquidity solutions, but with a broad focus on distributing Franklin Templeton’s digital and traditional liquidity solutions to corporate treasurers, CFOs, and liquidity management teams. The role requires a strong blend of digital asset expertise, experience in the U.S. and international MMF industry and in delivering a comprehensive suite of liquidity, ultra-short and short-duration investment strategies, institutional sales leadership, and the ability to build trusted relationships with senior decision-makers across corporates, exchanges, and financial institutions.

Ongoing Responsibilities

• Act as the face of Franklin Templeton Digital Assets for corporate liquidity and treasury services, representing the firm at high-profile industry forums, treasury associations, and conferences.
• Partner closely with the traditional Franklin Templeton Institutional Liquidity business to deliver the firm’s full range of digital and traditional short-term investment solutions.
• Build partnerships with Franklin Templeton colleagues across the broad range of institutional and wealth distribution businesses to support cross-selling activities and identify collaboration opportunities.
• Deliver thought leadership through client roundtables, panels, and speaking engagements to position the firm as a trusted partner in corporate digital and traditional liquidity management.
• Build strong partnerships with industry associations, consultants, and service providers to expand market reach.
• Establish and maintain senior-level relationships with CFOs, treasurers, liquidity managers, and strategic partners.
• Lead negotiations on commercial terms, contracts, and onboarding processes in collaboration with Legal, Compliance, and Operations.
• Develop and execute a targeted sales strategy to position iBenji as a leading corporate liquidity and digital cash management solution for treasurers and CFOs.
• Support growth in Franklin Templeton’s traditional liquidity solutions, partnering with colleagues within the Institutional Liquidity business, and supporting cross-sales activities from other institutional and wealth channels within Franklin Templeton.
• Own the end-to-end sales cycle — from prospecting and qualifying leads to pitching, negotiating, and closing strategic partnerships.
• Build and maintain a strong pipeline of corporate treasury and liquidity prospects in delivering against quarterly and annual revenue goals.
• Partner with internal product and investment teams to ensure solutions are aligned to client treasury requirements, regulatory considerations, and operational needs.
• Expand adoption among existing corporate clients through upselling and cross-selling Franklin Templeton’s broader digital asset capabilities.
• Collaborate with marketing to design and deliver tailored content, campaigns, and client education programs that resonate with the corporate treasury community.
• Ensure a seamless client experience by partnering closely with Client Servicing & Support teams, resolving issues quickly and proactively.

Ideal Qualifications & Experience

• Extensive experience of institutional sales experience, ideally with corporate treasurers, CFOs, and liquidity teams.
• Depth of experience in digital assets, corporate cash management, liquidity solutions, or trading operations.
• Bachelor’s degree or equivalent; MBA or advanced degree a plus.
• Certified position under SMCR.
• Demonstrated success in selling complex financial products to senior stakeholders in corporates and institutions.
• Established network with corporate treasurers, CFOs, and financial institutions in the APAC, MEA, and/or Americas regions.
• Exceptional presentation, negotiation, and public speaking skills; proven track record representing firms at industry events.
• Proficiency in CRM systems and sales enablement platforms.
• Energetic, proactive, and client-centric, with the ability to operate independently in a fast-paced global environment.

Building teams with diverse skills, backgrounds, and experiences has always been important to us. Cultivating an inclusive culture where employees feel safe to share their voices is not only beneficial for our people, but also drives innovation and enables us to deliver better client outcomes. We will provide you with tools, resources, and learning opportunities to help you excel in your career and personal life.

We want our employees to be at their best. By joining us, you will connect with a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs.

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.

As part of our commitment to fostering a diverse and inclusive work environment, we welcome applicants with flexible working arrangements in their current roles or those seeking a flexible working pattern. We encourage you to communicate any preferences for flexible working so that we can consider this during our hiring process.