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For Companies At a Glance
- Tasks: Manage and develop OEM accounts, selling electrical automation solutions strategically.
- Company: Leading global manufacturer in control and automation components with ambitious growth plans.
- Benefits: Work from home, strong support network, and opportunities for career advancement.
- Other info: Focus on relationship-building rather than cold-calling, with a strong existing customer base.
- Why this job: Join a dynamic team and make a real impact in the future of electrical automation.
- Qualifications: Sales experience in industrial automation and a solid understanding of electrical automation technologies.
The predicted salary is between 40000 - 50000 £ per year.
Location: From home. Covering the Central and Eastern parts of the UK, so ideally within this area.
The Company
A globally leading, multi-billion-pound manufacturer of control and automation components, supplying advanced solutions to OEMs and industrial customers across a wide range of sectors. With a strong international presence, a solid UK operation, and ambitious growth plans, they are investing in their commercial team to strengthen their position in electric automation and machine control solutions.
The Opportunity
A fantastic opportunity has arisen for a technically capable sales professional to join a well-established field sales team focused on OEM customers. This is a consultative, solution-led sales role aimed at supporting machine builders and industrial automation customers with electrical automation solutions. The successful candidate will inherit an established customer base with significant untapped potential, along with opportunities to develop additional business across existing and underdeveloped accounts.
The Role
You will be responsible for managing and developing OEM accounts within your territory and selling electrical automation solutions in a consultative, commercially strategic way. Rather than purely product-pushing, the role focuses on understanding customer machine architectures, control philosophies, and application requirements, then positioning the right solution to improve performance and long-term value. You will work closely with application engineering teams that provide detailed technical support, sizing, and system design input, but you must be able to identify opportunities, lead technical sales conversations, and confidently discuss how automation technologies fit into broader machine architectures.
- Managing a defined portfolio of OEM accounts across a designated territory
- Growing existing business while developing underpenetrated and target accounts
- Selling electrical automation solutions through a consultative, application-led approach
- Identifying customer needs and aligning solutions around control systems, motion, communications, and wider machine architecture
- Building relationships with engineers, technical stakeholders, and decision-makers within OEM customers
- Working closely with internal application engineering teams to support technically complex opportunities
- Developing business plans for target accounts and driving long-term revenue growth
- Maintaining a strong pipeline across existing and prospective opportunities within the assigned account base
This is not a cold-calling territory build role. The business already has a large database of target customers and established accounts, so the focus is on winning share, developing relationships, and converting known opportunities rather than driving around looking for unknown prospects.
Candidate Profile
We are looking for someone with a blend of commercial ability and genuine technical understanding in electric automation. You do not need to be a deep product specialist in one narrow area, but you must understand how electrical automation technologies fit together within a machine or system. This could include areas such as PLCs, servo drives, industrial Ethernet, communications, machine control, decentralisation, digitalisation, and overall control architecture.
Suitable backgrounds could include:
- Automation component manufacturers
- Value-added distributors
- Technical distributors
- Systems integrators
- Automation solution providers selling into OEMs
Key Requirements
- Experience in a sales role within industrial automation, control, or electrical automation
- Strong understanding of electrical automation and machine control concepts
- Ability to discuss areas such as PLCs, drives, communications, industrial Ethernet, control architecture, and related automation technologies
- Experience selling to OEMs is preferred
- Solution-selling mindset with the ability to take a consultative, customer-focused approach
- Strong commercial awareness and the ability to grow a territory strategically
- Engineering education is beneficial, but not essential if supported by strong relevant experience
- Full UK driving licence
Why Join?
This is a strong opportunity to join a major international automation business at a time when it is actively evolving its commercial focus toward the future of electrical automation. The UK business is performing well, has clear growth ambitions, and offers the backing of an established technical and commercial infrastructure. It is an excellent fit for a technically credible sales engineer who wants to move beyond transactional product sales and into a more consultative, strategic role with a market-leading brand.
Regional Sales Engineer employer: Frankland Automation
Contact Detail:
Frankland Automation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Engineer
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at local events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for those interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills in electrical automation can help them grow. Show them you’re not just another candidate!
✨Tip Number 3
Practice your consultative selling approach. Be ready to demonstrate how you can identify customer needs and align solutions effectively. Role-play with a friend or mentor to refine your pitch and boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you stand out, and applying directly shows your enthusiasm for the role. Let’s get you that job!
We think you need these skills to ace Regional Sales Engineer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Regional Sales Engineer role. Highlight your technical knowledge in electrical automation and any relevant sales experience, especially with OEMs.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about electric automation and how your consultative approach can benefit our customers. Be genuine and let your personality come through.
Showcase Your Technical Skills: Since this role requires a solid understanding of automation technologies, don’t shy away from mentioning specific projects or experiences where you’ve successfully applied your technical knowledge. This will help us see your fit for the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Frankland Automation
✨Know Your Stuff
Make sure you brush up on your knowledge of electrical automation and machine control concepts. Be ready to discuss how PLCs, drives, and industrial Ethernet fit into broader machine architectures. This role is all about consultative selling, so understanding the technical side will help you connect with potential clients.
✨Research the Company
Dive deep into the company’s background, their products, and their market position. Knowing their growth plans and how they fit into the electric automation landscape will show that you're genuinely interested and prepared. Plus, it’ll help you tailor your answers to align with their goals.
✨Prepare for Scenario Questions
Expect questions that ask you to demonstrate your problem-solving skills in real-world scenarios. Think about past experiences where you identified customer needs and provided tailored solutions. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.
✨Build Rapport
Since this role involves building relationships with engineers and decision-makers, practice your interpersonal skills. During the interview, engage with your interviewers, ask insightful questions, and show enthusiasm for the role. A friendly, confident approach can make a lasting impression.