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- Tasks: Manage and develop OEM accounts, selling electrical automation solutions through a consultative approach.
- Company: Join a leading global manufacturer in control and automation components.
- Benefits: Work from home, competitive salary, and growth opportunities in a dynamic industry.
- Other info: Enjoy a supportive environment with established accounts and significant growth potential.
- Why this job: Be part of an evolving team focused on innovative electrical automation solutions.
- Qualifications: Sales experience in industrial automation and a strong understanding of electrical automation concepts.
The predicted salary is between 40000 - 50000 £ per year.
Location: From home. Covering the Central and Eastern parts of the UK, so ideally within this area.
The Company: A globally leading, multi-billion-pound manufacturer of control and automation components, supplying advanced solutions to OEMs and industrial customers across a wide range of sectors. With a strong international presence, a solid UK operation, and ambitious growth plans, they're investing in their commercial team to strengthen their position in electric automation and machine control solutions.
The Opportunity: A fantastic opportunity has arisen for a technically capable sales professional to join a well-established field sales team focused on OEM customers. This is a consultative, solution-led sales role aimed at supporting machine builders and industrial automation customers with electrical automation solutions. The successful candidate will inherit an established customer base with significant untapped potential, along with opportunities to develop additional business across existing and underdeveloped accounts.
The Role: You will be responsible for managing and developing OEM accounts within your territory and selling electrical automation solutions in a consultative, commercially strategic way. Rather than purely product-pushing, the role focuses on understanding customer machine architectures, control philosophies, and application requirements, then positioning the right solution to improve performance and long-term value. You will work closely with application engineering teams that provide detailed technical support, sizing, and system design input, but you must be able to identify opportunities, lead technical sales conversations, and confidently discuss how automation technologies fit into broader machine architectures.
- Managing a defined portfolio of OEM accounts across a designated territory
- Growing existing business while developing underpenetrated and target accounts
- Selling electrical automation solutions through a consultative, application-led approach
- Identifying customer needs and aligning solutions around control systems, motion, communications, and wider machine architecture
- Building relationships with engineers, technical stakeholders, and decision-makers within OEM customers
- Working closely with internal application engineering teams to support technically complex opportunities
- Developing business plans for target accounts and driving long-term revenue growth
- Maintaining a strong pipeline across existing and prospective opportunities within the assigned account base
This is not a cold-calling territory build role. The business already has a large database of target customers and established accounts, so the focus is on winning share, developing relationships, and converting known opportunities rather than driving around looking for unknown prospects.
Candidate Profile: We are looking for someone with a blend of commercial ability and genuine technical understanding in electric automation. You do not need to be a deep product specialist in one narrow area, but you must understand how electrical automation technologies fit together within a machine or system. This could include areas such as PLCs, servo drives, industrial Ethernet, communications, machine control, decentralisation, digitalisation, and overall control architecture. Suitable backgrounds could include:
- Automation component manufacturers
- Value-added distributors
- Technical distributors
- Systems integrators
- Automation solution providers selling into OEMs
Key Requirements:
- Experience in a sales role within industrial automation, control, or electrical automation
- Strong understanding of electrical automation and machine control concepts
- Ability to discuss areas such as PLCs, drives, communications, industrial Ethernet, control architecture, and related automation technologies
- Experience selling to OEMs is preferred
- Solution-selling mindset with the ability to take a consultative, customer-focused approach
- Strong commercial awareness and the ability to grow a territory strategically
- Engineering education is beneficial, but not essential if supported by strong relevant experience
- Full UK driving licence
Why Join? This is a strong opportunity to join a major international automation business at a time when it is actively evolving its commercial focus toward the future of electrical automation. The UK business is performing well, has clear growth ambitions, and offers the backing of an established technical and commercial infrastructure. It is an excellent fit for a technically credible sales engineer who wants to move beyond transactional product sales and into a more consultative, strategic role with a market-leading brand.
Regional Sales Engineer in Liverpool employer: Frankland Automation
Contact Detail:
Frankland Automation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Engineer in Liverpool
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at local events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for those interviews! Research the company and their products, especially in electric automation. Be ready to discuss how your experience aligns with their needs and how you can add value to their team.
✨Tip Number 3
Showcase your technical skills! During interviews, don’t just talk about your sales achievements; highlight your understanding of electrical automation technologies and how they fit into broader machine architectures.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Regional Sales Engineer in Liverpool
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Regional Sales Engineer role. Highlight your technical understanding of electrical automation and any relevant sales experience, especially with OEMs.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this consultative sales role. Share specific examples of how you've successfully identified customer needs and provided tailored solutions in the past.
Showcase Your Technical Knowledge: In your application, don’t shy away from discussing your understanding of automation technologies like PLCs and drives. We want to see how you can connect these concepts to real-world applications and customer needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in electric automation!
How to prepare for a job interview at Frankland Automation
✨Know Your Stuff
Make sure you brush up on your knowledge of electrical automation and machine control concepts. Be ready to discuss PLCs, servo drives, and industrial Ethernet in detail. The more you can demonstrate your technical understanding, the better you'll connect with the interviewers.
✨Showcase Your Consultative Approach
Prepare examples that highlight your consultative sales experience. Think about times when you've identified customer needs and tailored solutions accordingly. This role is all about understanding customer requirements, so be ready to share how you've successfully done this in the past.
✨Research the Company
Dive into the company's background, their products, and their market position. Understanding their growth ambitions and how they fit into the electric automation landscape will help you tailor your responses and show genuine interest in the role.
✨Prepare Questions
Have a list of insightful questions ready for your interviewers. Ask about their approach to developing underpenetrated accounts or how they see the future of electrical automation evolving. This shows you're not just interested in the job, but also in the company's direction and challenges.