Account Sales Engineer

Account Sales Engineer

Full-Time 45000 - 55000 £ / year (est.) No home office possible
Frankland Automation

At a Glance

  • Tasks: Manage and develop OEM accounts, selling electrical automation solutions strategically.
  • Company: Leading global manufacturer in control and automation components with ambitious growth plans.
  • Benefits: Competitive salary, strong support infrastructure, and opportunities for career advancement.
  • Other info: Great opportunity to evolve your career with a market-leading brand.
  • Why this job: Join a dynamic team and make a real impact in the future of electrical automation.
  • Qualifications: Experience in sales within industrial automation and a solid understanding of electrical automation concepts.

The predicted salary is between 45000 - 55000 £ per year.

A globally leading, multi-billion-pound manufacturer of control and automation components, supplying advanced solutions to OEMs and industrial customers across a wide range of sectors. With a strong international presence, a solid UK operation, and ambitious growth plans, they're investing in their commercial team to strengthen their position in electric automation and machine control solutions.

A fantastic opportunity has arisen for a technically capable sales professional to join a well-established field sales team focused on OEM customers. This is a consultative, solution-led sales role aimed at supporting machine builders and industrial automation customers with electrical automation solutions.

The successful candidate will inherit an established customer base with significant untapped potential, along with opportunities to develop additional business across existing and underdeveloped accounts. You will be responsible for managing and developing OEM accounts within your territory and selling electrical automation solutions in a consultative, commercially strategic way. Rather than purely product-pushing, the role focuses on understanding customer machine architectures, control philosophies, and application requirements, then positioning the right solution to improve performance and long-term value.

You will work closely with application engineering teams that provide detailed technical support, sizing, and system design input, but you must be able to identify opportunities, lead technical sales conversations, and confidently discuss how automation technologies fit into broader machine architectures.

  • Managing a defined portfolio of OEM accounts across a designated territory
  • Growing existing business while developing underpenetrated and target accounts
  • Selling electrical automation solutions through a consultative, application-led approach
  • Identifying customer needs and aligning solutions around control systems, motion, communications, and wider machine architecture
  • Building relationships with engineers, technical stakeholders, and decision-makers within OEM customers
  • Working closely with internal application engineering teams to support technically complex opportunities
  • Developing business plans for target accounts and driving long-term revenue growth
  • Maintaining a strong pipeline across existing and prospective opportunities within the assigned account base

The business already has a large database of target customers and established accounts, so the focus is on winning share, developing relationships, and converting known opportunities rather than driving around looking for unknown prospects.

We are looking for someone with a blend of commercial ability and genuine technical understanding in electric automation. You do not need to be a deep product specialist in one narrow area, but you must understand how electrical automation technologies fit together within a machine or system. This could include areas such as PLCs, servo drives, industrial Ethernet, communications, machine control, decentralisation, digitalisation, and overall control architecture.

  • Experience in a sales role within industrial automation, control, or electrical automation
  • Strong understanding of electrical automation and machine control concepts
  • Ability to discuss areas such as PLCs, drives, communications, industrial Ethernet, control architecture, and related automation technologies
  • Strong commercial awareness and the ability to grow a territory strategically
  • Engineering education is beneficial, but not essential if supported by strong relevant experience
  • Full UK driving licence

This is a strong opportunity to join a major international automation business at a time when it is actively evolving its commercial focus toward the future of electrical automation. The UK business is performing well, has clear growth ambitions, and offers the backing of an established technical and commercial infrastructure. It is an excellent fit for a technically credible sales engineer who wants to move beyond transactional product sales and into a more consultative, strategic role with a market-leading brand.

Account Sales Engineer employer: Frankland Automation

Join a globally leading manufacturer in electric automation, where you will thrive in a supportive and innovative work culture that prioritises employee growth and development. With a strong UK operation and ambitious growth plans, this role offers the chance to engage with established OEM accounts while benefiting from a collaborative environment that encourages consultative sales approaches and technical excellence. Enjoy the unique advantage of working within a well-resourced team that values your expertise and fosters long-term relationships with clients, making it an ideal place for meaningful and rewarding employment.
Frankland Automation

Contact Detail:

Frankland Automation Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Account Sales Engineer

✨Tip Number 1

Network like a pro! Get out there and connect with industry professionals, attend events, and join relevant online forums. Building relationships can open doors to opportunities that aren’t even advertised.

✨Tip Number 2

Prepare for those interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills in electrical automation can help them grow. Show them you’re not just another candidate!

✨Tip Number 3

Practice your pitch! You need to be able to confidently explain how you can add value to their team. Focus on your consultative approach and how you can support their customers’ needs with tailored solutions.

✨Tip Number 4

Don’t forget to apply through our website! We’ve got a solid database of opportunities waiting for you. Plus, it’s a great way to ensure your application gets the attention it deserves.

We think you need these skills to ace Account Sales Engineer

Technical Sales Skills
Consultative Selling
Understanding of Electrical Automation
Knowledge of Machine Control Concepts
Familiarity with PLCs
Experience with Servo Drives
Understanding of Industrial Ethernet
Knowledge of Control Architecture
Strong Commercial Awareness
Account Management
Relationship Building
Business Development
Ability to Identify Customer Needs
Collaboration with Engineering Teams
Strategic Territory Growth

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the role of Account Sales Engineer. Highlight your experience in electrical automation and any consultative sales roles you've had. We want to see how your skills align with our needs!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about electric automation and how you can contribute to our team. Be sure to mention specific experiences that demonstrate your technical understanding and sales prowess.

Showcase Your Technical Knowledge: In your application, don’t shy away from discussing your knowledge of PLCs, servo drives, and other automation technologies. We love candidates who can confidently discuss how these fit into broader machine architectures, so let that expertise shine through!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!

How to prepare for a job interview at Frankland Automation

✨Know Your Tech Inside Out

Make sure you brush up on your knowledge of electrical automation technologies, including PLCs, servo drives, and industrial Ethernet. Being able to discuss how these components fit into broader machine architectures will show that you understand the consultative approach required for this role.

✨Understand the Customer's Needs

Before the interview, research the company’s existing customer base and think about how you can add value to their operations. Prepare examples of how you've identified customer needs in the past and aligned solutions accordingly. This will demonstrate your ability to engage with engineers and decision-makers effectively.

✨Showcase Your Sales Strategy

Be ready to discuss your approach to managing and developing accounts. Think about how you would grow existing business and penetrate underdeveloped accounts. Sharing a few strategic business plans you've implemented in previous roles can highlight your commercial awareness and ability to drive long-term revenue growth.

✨Build Rapport with Technical Teams

Since you'll be working closely with application engineering teams, it’s important to convey your ability to collaborate effectively. Share experiences where you’ve successfully partnered with technical teams to support complex opportunities, as this will illustrate your teamwork skills and understanding of the technical aspects of sales.

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