At a Glance
- Tasks: Lead innovative marketing campaigns and connect technical expertise with targeted audiences.
- Company: Join Frankham Group, a rising star in the UK consultancy scene.
- Benefits: Enjoy health insurance, flexible leave options, and exciting team initiatives.
- Other info: Autonomous role with opportunities for growth and collaboration with talented teams.
- Why this job: Make a real impact in a dynamic environment while shaping marketing strategies.
- Qualifications: 5+ years in marketing management, ideally in professional services or built environment.
The predicted salary is between 36000 - 44000 £ per year.
At Frankham Group, we are on an exciting journey.
As we scale to become a Top 25 UK built environment consultancy, we are launching a new corporate growth plan.
To support this ambition, our Marketing team is expanding.
We are looking for a commercially driven Marketing Manager to act as the dedicated marketing lead for our technical disciplines.
You will be focusing on our specific service offerings, translating complex technical expertise into highly targeted campaigns.
This role is ideal for a B2B marketer or professional services expert who excels at stakeholder management, understands how to market technical disciplines, and enjoys building new processes.
- Your Key Responsibilities
- Campaign Execution
- Manage and deliver the marketing strategy for Frankham’s individual technical disciplines, ensuring each core service line has a clear value proposition tailored to its specific requirements.
- Design and execute highly targeted lead-generation campaigns for specific departments and sectors, ensuring a flow of tracked opportunities to the Business Development team.
- Develop and execute targeted cross-selling campaigns designed to educate existing clients on Frankham’s wider multi-disciplinary capabilities.
- Work with the Group Head of Marketing to ensure all discipline and sector specific messaging integrates with the overarching group strategy.
- Process Creation & Pipeline Management
- Design and take ownership of a new process to track and measure Marketing Qualified Leads (MQLs) generated from campaigns.
- Track the performance of all related marketing activities, reporting monthly to the Group Head of Marketing.
- Physical Evidence & Competitor Intelligence
- Manage the revision and quality control process for all discipline-specific marketing collateral. Liaising with external graphic designers to ensure brand consistency.
- Continuously analyse competitor activity within our key service lines.
Use this market intelligence to refine our positioning, reporting back to the Bids and Business Development teams.
- Act as the primary marketing contact to our technical teams. Extracting their subject matter expertise and translate it into accessible, engaging thought leadership.
About you
- Highly autonomous and commercially driven.
- A strategic thinker who can seamlessly connect high-level business objectives to tactical marketing execution.
- Confident in challenging and influencing senior stakeholders and technical directors.
- Results-oriented, with a deep appreciation for data, CRM management, and measurable pipeline generation.
- Your skills and experience
- 5 years’ + experience in a marketing management / professional services marketing role.
- Strong commercial acumen with proven experience building lead generation processes and aligning marketing outputs with sales objectives.
- Exceptional copywriting and editing skills, with a meticulous eye for detail and consistency.
- Direct experience marketing within the built environment, construction, engineering, or professional services sectors.
- Experience managing external agencies.
- Ability to use Adobe Creative Cloud software, such as In Design, Photoshop and Illustrator.
- Your Qualifications
- Degree/Qualification in Marketing, Business, or a related field.
- CIM qualification (Certificate or Diploma in Professional Marketing) is highly desirable
Benefits & Initiatives
Frankham offer excellent benefits and initiatives, including
- Health insurance.
- Long service awards.
- Frankham Friday.
- Life assurance.
- Annual leave inc. sell, buy & carry-over.
- #J-18808-Ljbffr
Marketing Manager in Sidcup employer: Frankham Consultancy Group
Frankham Consultancy Group is an excellent employer, offering a supportive work culture that prioritises employee well-being and professional growth. With flexible remote working options and comprehensive health insurance, our team members enjoy a balanced work-life dynamic while contributing to meaningful projects in Building Safety. Join us in Birmingham, where your expertise will be valued, and you will have the opportunity to make a significant impact in the field of Structural Engineering.
Contact Details:
Frankham Consultancy Group Recruitment Team
