At a Glance
- Tasks: Lead innovative marketing campaigns for technical services and drive business growth.
- Company: Join Frankham Group, a rising star in the UK consultancy scene.
- Benefits: Enjoy health insurance, flexible leave options, and exciting team initiatives.
- Other info: Be part of a dynamic team with opportunities for personal and professional growth.
- Why this job: Make a real impact by translating complex expertise into engaging marketing strategies.
- Qualifications: 5+ years in marketing management with a focus on B2B and professional services.
The predicted salary is between 36000 - 44000 £ per year.
At Frankham Group, we are on an exciting journey.
As we scale to become a Top 25 UK built environment consultancy, we are launching a new corporate growth plan.
To support this ambition, our Marketing team is expanding.
We are looking for a commercially driven Marketing Manager to act as the dedicated marketing lead for our technical disciplines.
You will be focusing on our specific service offerings, translating complex technical expertise into highly targeted campaigns.
This role is ideal for a B2B marketer or professional services expert who excels at stakeholder management, understands how to market technical disciplines, and enjoys building new processes.
- Your Key Responsibilities
- Campaign Execution
- Manage and deliver the marketing strategy for Frankham’s individual technical disciplines, ensuring each core service line has a clear value proposition tailored to its specific requirements.
- Design and execute highly targeted lead-generation campaigns for specific departments and sectors, ensuring a flow of tracked opportunities to the Business Development team.
- Develop and execute targeted cross-selling campaigns designed to educate existing clients on Frankham’s wider multi-disciplinary capabilities.
- Work with the Group Head of Marketing to ensure all discipline and sector specific messaging integrates with the overarching group strategy.
- Process Creation & Pipeline Management
- Design and take ownership of a new process to track and measure Marketing Qualified Leads (MQLs) generated from campaigns.
- Track the performance of all related marketing activities, reporting monthly to the Group Head of Marketing.
- Physical Evidence & Competitor Intelligence
- Manage the revision and quality control process for all discipline-specific marketing collateral. Liaising with external graphic designers to ensure brand consistency.
- Continuously analyse competitor activity within our key service lines.
Use this market intelligence to refine our positioning, reporting back to the Bids and Business Development teams.
- Act as the primary marketing contact to our technical teams. Extracting their subject matter expertise and translate it into accessible, engaging thought leadership.
About you
- Highly autonomous and commercially driven.
- A strategic thinker who can seamlessly connect high-level business objectives to tactical marketing execution.
- Confident in challenging and influencing senior stakeholders and technical directors.
- Results-oriented, with a deep appreciation for data, CRM management, and measurable pipeline generation.
- Your skills and experience
- 5 years’ + experience in a marketing management / professional services marketing role.
- Strong commercial acumen with proven experience building lead generation processes and aligning marketing outputs with sales objectives.
- Exceptional copywriting and editing skills, with a meticulous eye for detail and consistency.
- Direct experience marketing within the built environment, construction, engineering, or professional services sectors.
- Experience managing external agencies.
- Ability to use Adobe Creative Cloud software, such as In Design, Photoshop and Illustrator.
- Your Qualifications
- Degree/Qualification in Marketing, Business, or a related field.
- CIM qualification (Certificate or Diploma in Professional Marketing) is highly desirable
Benefits & Initiatives
Frankham offer excellent benefits and initiatives, including
- Health insurance.
- Long service awards.
- Frankham Friday.
- Life assurance.
- Annual leave inc. sell, buy & carry-over.
- #J-18808-Ljbffr
Marketing Manager employer: Frankham Consultancy Group
Frankham Consultancy Group is an excellent employer, offering a supportive work culture that prioritises employee well-being and professional growth. With flexible remote working options and comprehensive health insurance, our team members enjoy a balanced work-life dynamic while contributing to meaningful projects in Building Safety. Join us in Birmingham, where your expertise will be valued, and you will have the opportunity to make a significant impact in the field of Structural Engineering.
Contact Details:
Frankham Consultancy Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Frankham Consultancy Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Frankham Consultancy Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Frankham Consultancy Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Frankham Consultancy Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Frankham Consultancy Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Frankham Consultancy Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Frankham Consultancy Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Frankham Consultancy Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Frankham Consultancy Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Frankham Consultancy Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
