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- Tasks: Lead digital marketing, manage eCommerce, and coordinate exciting events.
- Company: Join Frank P Matthews Trees, a top UK tree nursery with over 100 years of heritage.
- Benefits: Competitive salary, professional growth opportunities, and a supportive team environment.
- Other info: Full-time role with occasional travel for trade events.
- Why this job: Make an impact in the horticultural industry while showcasing your creativity and marketing skills.
- Qualifications: Creative skills in photography, video, and copywriting; experience with eCommerce platforms.
The predicted salary is between 36000 - 60000 £ per year.
Location: Tenbury Wells, Worcestershire (on-site)
Company: Frank P Matthews Trees
Reports To: Head of Sales & Marketing / Managing Director
About Us
Frank P Matthews Trees is one of the UK’s leading and most respected tree nurseries, growing over 500,000 high‑quality ornamental, fruit, and agroforestry trees each year. With more than 100 years of horticultural heritage, we supply both wholesale partners and direct‑to‑consumer customers nationwide.
Role Overview
This role combines creative content creation, eCommerce management, and event coordination. The successful candidate will lead our digital marketing activity across both the wholesale and retail sides of the business – ensuring consistent, engaging communication with trade clients, garden centres, landscapers, and home gardeners.
Key Responsibilities
- Digital Marketing & Social Media
- Develop a paid media marketing strategy with a focus on testing and critical analysis, in order to identify platforms and campaign structures that will drive sustainable business growth.
- Work with key stakeholders to establish KPIs and set defined goals and targets.
- Plan, create, and manage engaging digital content that reflects the Frank P Matthews brand.
- Develop and maintain a strong social media presence across platforms (Instagram, Facebook, LinkedIn, TikTok).
- Produce original photography, video, and written content showcasing our trees, team, and seasonal highlights.
- Create and schedule digital campaigns, newsletters, and product promotions.
- Build and nurture an active online community of tree enthusiasts and professional partners.
- eCommerce Management
- Oversee daily operation of the company’s online shop, ensuring accurate listings, images, and product details.
- Coordinate with production and sales teams to manage stock levels and seasonal availability.
- Develop a clear ongoing strategy to develop and improve the online store experience.
- Deliver a seamless online shopping experience for customers, from browsing to checkout.
- Plan and execute seasonal online promotions and product launches.
- Event Management & Marketing Support
- Plan and support trade and consumer events, including shows, exhibitions, and open days.
- Attend events to represent the brand, create live content, and engage with customers.
- Coordinate event logistics, promotional materials, and post‑event follow‑up content.
- Work with the wider sales and marketing teams on product launches and brand campaigns.
- Wholesale Support
- Support trade clients with digital marketing materials, product imagery, and updates.
- Produce newsletters and trade updates highlighting new varieties and seasonal offers.
- Help maintain strong relationships with retail partners and professional growers.
- Reporting
- Agree on strategic KPIs for each channel.
- Deliver clear and easy‑to‑digest reports & analysis of performance on each marketing channel, providing expert comment on results and a clear plan for next steps.
- Help improve the business’s overall understanding of Marketing.
Skills & Experience Required
- Strong creative skills with confidence in photography, video, and copywriting.
- Excellent organisation and multitasking ability.
- Experience with website CMS or eCommerce platforms (e.g. Shopify, WooCommerce, WordPress).
- Confident using social media management and email marketing tools.
- Proven experience with PPC, Paid Social & SEO to deliver against business goals.
- High level of understanding of holistic marketing strategies and managing a multi‑channel marketing mix.
- Strong communication and teamwork skills.
- A genuine interest in horticulture, sustainability, or the natural environment is a bonus.
Working Conditions
Full‑time, based at the Tenbury Wells, Worcestershire nursery. Occasional travel and weekend work required for trade and consumer events.
Remuneration
Competitive salary based on experience. Opportunities for professional growth and training. Be part of a passionate, supportive team shaping the future of a heritage horticultural brand.
How to Apply
Please send your CV and covering letter to enquiries@fpmatthews.co.uk with the subject line: Digital Marketing & eCommerce Manager Application.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Wholesale
Digital Marketing & eCommerce Manager in Tenbury Wells employer: Frank P Matthews Ltd
Contact Detail:
Frank P Matthews Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & eCommerce Manager in Tenbury Wells
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your digital marketing projects, especially if you've worked on eCommerce platforms. We want to see your creativity and how you’ve driven results in past roles.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Frank P Matthews Trees, and express your interest. A little initiative can go a long way!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in digital marketing and eCommerce. We recommend checking out online courses or webinars to boost your knowledge and make you stand out in interviews.
We think you need these skills to ace Digital Marketing & eCommerce Manager in Tenbury Wells
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your creative skills and experience in digital marketing. Show us how you can bring the Frank P Matthews brand to life through engaging content.
Tailor Your CV: Don’t just send a generic CV! Tailor it to reflect the skills and experiences that match the job description. We want to see your expertise in eCommerce management and social media, so make those stand out!
Show Your Passion for Horticulture: We love candidates who share our passion for horticulture and sustainability. If you have any relevant experiences or interests in these areas, be sure to mention them in your application. It’ll help you connect with our values!
Apply Through Our Website: While you can send your application via email, we encourage you to apply through our website if possible. It helps us keep everything organised and makes sure your application gets the attention it deserves!
How to prepare for a job interview at Frank P Matthews Ltd
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around PPC, SEO, and social media strategies. Be ready to discuss how you've used these tools in past roles to drive growth and engagement.
✨Show Off Your Creative Side
Since this role involves content creation, come prepared with examples of your photography, video, or copywriting work. Bring a portfolio or have links ready to showcase your best pieces that align with the Frank P Matthews brand.
✨Understand eCommerce Platforms
Familiarise yourself with eCommerce platforms like Shopify or WooCommerce. Be ready to discuss your experience managing online shops and how you've improved user experiences in previous roles.
✨Be Ready for Teamwork Questions
This position requires strong communication and teamwork skills. Think of examples where you've successfully collaborated with others, especially in marketing or event management contexts, and be prepared to share those stories.