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For Companies At a Glance
- Tasks: Lead bold marketing campaigns and connect our brand with communities across the UK and Europe.
- Company: Join frank green, a mission-driven brand creating sustainable products and changing consumption habits.
- Benefits: Enjoy hybrid work, generous discounts, birthday leave, and health benefits.
- Why this job: Be part of a global movement and shape a beloved brand into a cultural icon.
- Qualifications: Extensive experience in brand marketing, strong campaign skills, and a creative mindset.
- Other info: Collaborative culture that values diversity and encourages personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
About frank green
At frank green, we’re on a mission to create beautifully designed, innovative, and sustainable products that eliminate single-use plastic. But we’re not stopping there. We’re building a global movement that changes the way people think about consumption, one reusable product at a time. We are an Australian based business, with growing success in North America, Asia and EMEA. Our beautiful products are now found in millions of homes around the world, and our team is the driving force behind that growth. We’re creative, passionate, and always pushing the boundaries of what’s possible, from product design to brand storytelling and engagement with community.
Right now is an incredibly exciting time to join frank green as we scale our brand globally. For this role, that means the opportunity to work on bold, high-impact campaigns, elevate our presence in all markets, and shape how our brand connects with audiences in meaningful, memorable ways. We are taking an already loved brand and turning it into an enduring cultural icon.
Your New Role
As our London based Marketing Director, you’ll take the lead on developing and implementing strategies to connect to our community and bring our brand to life across the United Kingdom and Europe. You’ll craft and deliver customer-first brand and marketing campaigns that tell our story, connect with our community and amplify our impact. Reporting to our UK Managing Director, you’ll work closely with global creative, digital, product, sales, and agency teams to create and roll-out campaigns and initiatives that are stylish, bold, values-driven, and aligned with our business goals. You will play a key leadership role guiding, influencing, and inspiring those around you. Over-time we expect that you will attract and develop a talented team to help us meet our business objectives.
Your Day to Day
- Strategy & Planning: Working closely with internal stakeholders - develop a comprehensive Brand and Marketing Strategy with implementation plans for the United Kingdom and eventually Europe.
- Creative: Work with internal and external teams to ensure market specific creative assets are briefed and developed to align with the brand's local identity and premium standards.
- Campaigns & Initiatives: Plan, develop and execute 360 brand campaigns across digital, retail and media channels - from large-scale launches to always-on activity. Plan, develop and execute events, activations and trade partner initiatives. Analyse performance of campaigns and provide actionable insights.
- Market & Consumer Centricity: Support customer insight and brand health tracking, helping to gather and interpret data to inform strategy and measure impact. Champion our brand values across every touch point, ensuring consistency and authenticity.
- Cross-functional collaboration: Work closely with local and global teams to ensure marketing activities support and are aligned with every channel, overall business objectives and the brand vision.
- Performance: Establish, track, and report on key performance metrics using data-driven analysis to inform decisions and continuously improve effectiveness. Develop, manage and optimize marketing budgets to ensure maximum return on investment.
- Organisation & Team: With key stakeholders develop a plan for the Marketing Organisation inline with business evolution. Recruit, lead, mentor, and develop a high-performing marketing team.
- External Relations: Build and maintain strong and objective relationships with our PR agencies, vendors, community and our networks. Lead media buying and negotiation across paid channels.
What You Need
- Extensive senior experience in brand marketing, essentially from a luxury, premium or innovative product sector.
- Strong campaign development skills, from concept through to execution and measurement.
- Confidence managing multiple projects and competing priorities.
- Strategic thinker with commercial acumen.
- Strong budget management skills.
- Strong creative instincts and an eye for design and storytelling.
- Data-driven and customer-first mindset, you love turning insights into action.
- Excellent communication and stakeholder management skills.
- A collaborative and proactive approach to teamwork.
- Familiarity with digital and social media platforms, trends, and best practice.
- Ideally experience in Trade Marketing for large high end and smaller specialist retailers.
The Perks
- Hybrid working environment.
- Generous team discount on all frank green products.
- Opportunities to grow your career in a fast-moving, purpose-led brand.
- Birthday leave, take the day off to celebrate you!
- Generous parental leave.
- Health Insurance and Retirement Plan benefits.
Our Culture
At frank green, we believe diversity makes us better. Our team is creative, pragmatic, and driven by the mindset that anything is possible. We love what we do, the impact it has, and we bring passion, creativity, and energy into every project. We’re always growing, learning, adapting, and having a lot of fun along the way. We’re here to do great work, and do it with purpose.
Next Steps
Hit apply to submit your application. Every application we receive is reviewed by a real person, no bots, no algorithms. We aim to get back to every candidate via phone or email within 5 business days of receiving your application. We can’t wait to meet you.
Marketing Director employer: FRANK GREEN LIMITED
Contact Detail:
FRANK GREEN LIMITED Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet hiring managers or team members, let your passion for marketing shine through. Share your ideas and how you envision elevating frank green's brand – they’ll love your enthusiasm!
✨Tip Number 3
Prepare for interviews by researching frank green’s campaigns and values. Think about how your experience aligns with their mission to eliminate single-use plastic. Tailor your responses to show you’re not just a fit for the role, but for the company culture too.
✨Tip Number 4
Don’t forget to follow up! After interviews, send a quick thank-you note expressing your appreciation for the opportunity. It’s a great way to reinforce your interest in the role and keep you top of mind as they make their decision.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for sustainability and innovative design shine through. We want to see how you connect with our mission at frank green and how you can contribute to our global movement.
Tailor Your Experience: Make sure to highlight your extensive experience in brand marketing, especially in luxury or innovative sectors. We’re looking for someone who can bring their unique skills to the table, so don’t be shy about showcasing your achievements!
Be Data-Driven: Since we love turning insights into action, include examples of how you've used data to inform your marketing strategies. Show us how you’ve measured success and adapted campaigns based on performance metrics.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands, and we can’t wait to see what you bring to the team!
How to prepare for a job interview at FRANK GREEN LIMITED
✨Know the Brand Inside Out
Before your interview, dive deep into frank green's mission and values. Understand their products and how they aim to eliminate single-use plastic. This knowledge will help you connect your experience in brand marketing to their goals, showing that you're genuinely interested in being part of their movement.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've led, especially those in luxury or innovative sectors. Be ready to discuss your strategic thinking, creative instincts, and how you measured the impact of these campaigns. This will demonstrate your ability to drive high-impact initiatives at frank green.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, highlight your experience in cross-functional collaboration. Share stories that illustrate how you've effectively partnered with creative, digital, and sales teams to achieve common goals. This will show that you can thrive in a team-oriented environment.
✨Be Data-Driven
Frank green values a data-driven mindset, so come prepared to discuss how you've used insights to inform your marketing strategies. Talk about specific metrics you've tracked and how they've influenced your decisions. This will reinforce your ability to optimise campaigns for maximum return on investment.