At a Glance
- Tasks: Lead digital marketing strategy and optimise customer journeys for growth.
- Company: Franco Manca, a beloved pizza brand focused on simplicity and quality.
- Benefits: Competitive salary, staff discounts, free meals, and hybrid working.
- Other info: Join a supportive team and enjoy 28 days holiday plus bank holidays.
- Why this job: Make a real impact in a high-visibility role with ownership over digital and delivery.
- Qualifications: Experience in digital marketing, CRM, and team leadership.
The predicted salary is between 60000 - 75000 £ per year.
At Franco Manca, we keep things simple: great pizza, great people, and doing the basics really well. We've been doing a lot behind the scenes to simplify and strengthen the business and getting back to what we do best. With continued investment, we're now focused on growing in a smarter, more joined-up way and digital, CRM and delivery are a big part of that.
We're now looking for a Head of Digital & Delivery Marketing to take ownership of three of our biggest growth drivers: digital acquisition, CRM & loyalty, and delivery. This is a hands-on leadership role where you'll shape the strategy, drive performance, and make sure everything connects, from how we bring customers in, to how we keep them coming back, to how we show up on delivery platforms day in, day out. If you're commercial, data-led, and like building things that actually work, you'll fit right in.
What you'll be doing:
- Own performance across delivery platforms (Deliveroo, Uber Eats, Just Eat)
- Lead digital marketing strategy across paid social, Google and customer acquisition channels
- Define and deliver our CRM & loyalty strategy to drive retention, frequency and lifetime value
- Manage delivery partnerships, promotions, pricing and platform performance
- Optimise the digital customer journey, from first click through to conversion
- Use data to spot opportunities, fix gaps and improve performance across all channels
- Own budgets, ROI and performance reporting across digital, CRM and delivery
- Work closely with internal teams to keep everything aligned and moving at pace
- Manage and support a Digital Executive, including oversight of customer queries and feedback
What we're looking for:
- A commercial, hands-on marketing leader who knows how to drive revenue through digital
- Confident owning multiple moving parts such as acquisition, retention and delivery
- Data-led, but practical and able to turn insight into action quickly
- Strong stakeholder skills, managing both internal teams and external partners
- Comfortable switching between strategy and execution
- Calm, proactive and always looking for ways to improve things
- Experienced in leading and developing a small team
Nice to have:
- Experience working with delivery platforms or marketplaces (Deliveroo, Uber Eats etc.)
- Strong background in performance marketing and digital growth
- Experience with CRM, lifecycle marketing and customer segmentation
- Good understanding of data, reporting and performance dashboards
- Experience managing agencies or external partners
What you'll get:
- Competitive salary
- Staff discount across Franco Manca
- Free meals when working
- 28 days holiday (including bank holidays)
- Hybrid working (1 day WFH)
- A high-impact role with real ownership and visibility
- The chance to shape how digital, CRM and delivery work together across two growing brands
- A supportive, down-to-earth team where you can make things happen
Ready to apply? If you like building, improving, and making things work properly, then this could be the one. Apply today and let's have a chat. (Pizza included, obviously.)
Head Of Digital And Delivery Marketing - London employer: Franco Manca
Franco Manca is an exceptional employer that values simplicity and excellence, offering a dynamic work environment in London where creativity and data-driven strategies thrive. With competitive salaries, generous holiday allowances, and a supportive team culture, employees are empowered to take ownership of their roles while enjoying the benefits of hybrid working and free meals. This is a unique opportunity to shape the future of digital marketing within a growing brand, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Digital And Delivery Marketing - London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Franco Manca and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Franco Manca are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Franco Manca on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Franco Manca. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head Of Digital And Delivery Marketing - London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Franco Manca. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Franco Manca:Show us that you’ve done your homework! In your application, briefly mention what you admire about Franco Manca’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Franco Manca
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Franco Manca will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Franco Manca, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
