Social Media Manager

Purpose of the role
The Social Media Manager owns our social media presence across all channels and markets – from strategy and content creation to performance reporting. This is a hands‑on role: the successful candidate will personally produce video, copy, and Canva assets, bringing strong storytelling, creative execution, and organisational discipline to manage a busy multi‑channel content calendar across teams.

What you'll be doing

• Social Strategy & Planning
  • Define and own the social media strategy, aligning activity with business goals, marketing, and other stakeholders.
  • Build and maintain the content calendar as a strategic planning/execution tool – structured, forward‑looking, and responsive to campaign priorities, product moments, and cultural opportunity.
  • Use Wrike to organise workflow, manage deadlines, and coordinate dependencies across teams.
  • Monitor trends, platform algorithm changes, and emerging formats, incorporating findings into planning on an ongoing basis.
• Content Creation
  • Produce original, engaging social content across copy, graphics, and video – personally delivering finished assets to a high standard.
  • Write clear, engaging, on‑brand copy across all channels, adapting tone and format to audience and platform.
  • Design social assets in Canva, maintaining and evolving the nShift brand kit and template library to ensure visual consistency at scale.
  • Script, film, and edit video content for social channels, including event coverage.
• Channel & Community Management
  • Manage all social channels (LinkedIn, YouTube, Instagram, and Facebook) and ratings and reviews platforms (Trust Pilot, G2, GMB) using a dedicated social media management platform.
  • Schedule and publish content, monitor engagement, and manage community interactions in a tone consistent with the nShift brand voice.
  • Respond to comments, messages, and mentions in a timely and considered way, fostering genuine audience connection.
• Performance & Reporting
  • Develop and maintain a KPI framework that connects social activity to measurable business outcomes.
  • Set up, maintain and report on social listening dashboards.
  • Monitor performance across channels and produce regular reporting for senior stakeholders, presenting data as clear, actionable narrative.
• Employee Advocacy and internal comms
  • Communicate with and coach colleagues on social best practices and support them in developing a credible professional presence on behalf of the brand, as well as empowering them to become advocates.
• Cross‑functional Collaboration
  • Work closely with performance marketing, regional, sales, partnership, and people teams to align social activity with wider business programmes.
  • Represent the Marketing team at events, contributing to live content capture and coverage where required.

About you
You are a creative self‑starter who takes full ownership of your work – from strategy to execution. You thrive in a fast‑paced, cross‑functional environment and have a natural eye for what makes content stop the scroll, combined with the organisational discipline to deliver consistently at scale.

What you will bring

• Essential
  • 5+ years of social media management experience, proven end‑to‑end ownership across strategy, planning, content creation, and reporting.
  • Excellent storytelling, copywriting, and AI prompting skills – able to write compelling, on‑brand copy across formats and platforms without reliance on templates or third‑party support.
  • Hands‑on Canva proficiency at the brand governance level: building, managing, and evolving templates.
  • Ability to script, shoot, and edit video content independently.
  • Strong organisational skills, with a structured approach to managing a busy, multi‑channel content calendar and cross‑functional workload. Experience with Wrike or a comparable project management tool is a plus.
  • Experience with a social media management and listening platform (Sprinklr, Hootsuite, Sprout, or equivalent) – hands‑on scheduling, monitoring, and reporting capability is essential; implementation experience is an advantage.
  • Strong brand instincts and governance experience, with the confidence to challenge activity that falls outside brand guidelines.
  • Able to present performance data and strategic recommendations clearly to senior stakeholders.
  • Active user of AI tools as part of day‑to‑day workflow.
  • A portfolio demonstrating original content, brand work, and creative output across social channels.
  • Willingness to travel to European events and team off‑sites.
• Desirable
  • Direct experience with Sprinklr, including involvement in platform setup or advanced configuration.
  • Hands‑on experience with Wrike for marketing project and workflow management.
  • Multi‑market or multi‑region social management experience.
  • Agency/busy studio background, bringing breadth of experience and comfort operating without extensive in‑house resources.

We know not everyone ticks every box, and that is absolutely fine. If this role excites you and you have most of what we are looking for, we would love to hear from you. At nShift we believe in embracing diversity in all forms and fostering an inclusive environment for everyone which we believe is essential for our continued success. We’re an equal‑opportunity employer which means that all applicants will receive consideration for employment without regard to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity, or disability status.