At a Glance
- Tasks: Lead marketing and communications for a vibrant school community, creating engaging content and managing events.
- Company: Francis Holland Sloane Square and Prep, known for its supportive and dynamic environment.
- Benefits: Gain hands-on experience in marketing, flexible hours, and opportunities to showcase your creativity.
- Other info: Join a collaborative team and enjoy a creative role with room for growth.
- Why this job: Make a real impact on student recruitment and community engagement while developing your marketing skills.
- Qualifications: Previous marketing experience and strong social media skills are essential.
The predicted salary is between 31500 - 38500 £ per year.
The Marketing & Communications Officer will lead the delivery of marketing, communications and events activity for Francis Holland Sloane Square and Francis Holland Prep, working closely with our FHP Head of Admissions (with Marketing).
Working closely with school leadership, staff, pupils and the wider Trust Marketing Team, the postholder will enhance the schools' reputation, support pupil recruitment and retention and ensure engaging, consistent communication with key audiences including current and prospective parents, pupils, staff, alumni and the wider community., Marketing & Communications
- Deliver day-to-day school marketing and communications activity across digital, print and internal channels.
- Create and curate compelling content that showcases school life, achievements, values and pupil voice.
- Manage and maintain school websites, external directories, social media channels and newsletters, ensuring content is current, engaging and on brand.
- Other marketing tasks, e. g. competitor research, merchandise, administrative tasks.
- Content & Brand Management
- Produce and coordinate marketing materials, publications, stories, photography and video content (working with our Digital Marketing Executive, Graphic Designer and Head of Admissions (with Marketing)).
- Support press opportunities, awards submissions and promotional campaigns.
- Ensure consistent application of school brand guidelines across all communications and materials.
- Ensure photo, video and digital marketing activity complies with data protection/GDPR and parental photo consent requirements.
- Events
- Plan, promote and support key school events, including admissions, community and celebratory events.
- Coordinate event communications, photography, videography and post event follow-up.
- Represent the schools at selected admissions and stakeholder events.
- Admissions & Recruitment Support
- Work closely with our Senior Marketing Manager (Admissions) and Admissions Teams to support pupil recruitment activity and the prospective parent journey.
- Develop marketing content and campaigns that strengthen awareness, enquiry generation and conversion.
- Support the positive end-to-end journey for prospective parents and girls, building compelling 'stories' along the way.
- Stakeholder & Community Relations
- Build positive relationships with key stakeholders: feeder schools, senior schools, teaching and support staff, current and prospective parents.
- Champion and celebrate pupil and staff achievements through effective storytelling and communications.
Essential
- Previous marketing experience.
- Understanding and experience of different social media platforms (particularly Instagram and Linked In).
- Excellent attention to detail.
- An eye for design.
- Strong written and verbal communication skills.
- Strong customer service/ social skills.
- Strong IT skills.
- High ethical standards and integrity.
- Enthusiastic and willing to learn.
- Creative, proactive, self-motivated and reliable.
- A team player with a collaborative, flexible, can-do attitude.
- Flexibility to support occasional early morning, evening and weekend events, as required during term-time.
Desirable
- Experience working in the education sector.
- Experience using Adobe Creative Suite (In Design, Photoshop, Lightroom, Premiere Pro, Acrobat) and Canva.
- Knowledge of Open Apply/ alternative schools' admissions software.
- Understanding of SEO, PPC, Google Analytics website development and digital marketing.
- Photography/ social media experience.
- Experience using Wordpress or other CMS platforms.
- #J-18808-Ljbffr
Marketing & Communications Officer employer: Francis Holland School
Francis Holland School is an exceptional employer that prioritises the development of both its students and staff within a vibrant and inclusive community. As the Director of Sport, you will lead a dedicated team in fostering a positive sporting culture, while benefiting from professional growth opportunities and a collaborative work environment. Located in a supportive educational setting, this role offers the chance to make a meaningful impact on young athletes' lives, promoting not only sporting excellence but also personal wellbeing and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Communications Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Francis Holland School and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Francis Holland School are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Francis Holland School on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Francis Holland School. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Communications Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Francis Holland School. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Francis Holland School:Show us that you’ve done your homework! In your application, briefly mention what you admire about Francis Holland School’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Francis Holland School
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Francis Holland School will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Francis Holland School, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
