Lead Fragrance Du Bois' global PR, influencer marketing, VIP relations and strategic partnerships, with a focus on strengthening international brand awareness, desirability, cultural relevance and commercial impact.
The role will be responsible for developing and implementing a cohesive global communications strategy, establishing clear guidelines and best practices for regional teams, distributors and agencies, while ensuring consistent brand positioning and storytelling across all markets.
Key Responsibilities
1. Global PR & Communications Strategy
- Define and lead the global PR and communications strategy across key international markets, including the UK, Europe, US, Middle East and Asia.
- Develop integrated PR strategies for new fragrance launches, seasonal campaigns, brand initiatives and retail openings.
- Establish global PR, influencer, VIP and event guidelines, ensuring consistency in brand messaging, positioning and execution.
- Oversee the adaptation and implementation of global communications strategies across regional markets.
- Build and maintain relationships with international media, editors, journalists and key industry figures.
2. Global Influencer Marketing & Seeding
- Develop and lead a global influencer marketing strategy encompassing organic gifting, paid partnerships, brand ambassadors and long-term creator relationships.
- Establish global influencer guidelines, selection criteria, gifting allocations and reporting frameworks for all markets.
- Identify and cultivate relationships with established and emerging creators aligned with Fragrance Du Bois' positioning and brand values.
- Oversee influencer campaigns and product seeding programmes across international markets.
- Monitor influencer performance, earned media value, content generation and return on investment.
3. VIP Relations & Strategic Partnerships
- Develop and implement a global VIP strategy to build brand desirability and strengthen Fragrance Du Bois' presence within luxury, fashion, entertainment and culture.
- Establish relationships with celebrities, stylists, talent managers, agents, tastemakers and influential cultural figures.
- Identify opportunities for VIP gifting, product placements, red-carpet exposure and exclusive brand experiences.
- Develop long-term ambassador relationships and strategic collaborations aligned with the brand's positioning.
- Identify and negotiate partnerships that strengthen brand equity, international visibility and commercial objectives.
4. Global Events & Brand Activations
- Lead the global PR and influencer strategy for fragrance launches, press events, VIP dinners, international press trips and brand experiences.
- Develop global event guidelines and activation frameworks for regional teams and distributors.
- Oversee international brand activations from strategic concept through to local execution.
- Work closely with regional marketing and retail teams to maximise PR and influencer opportunities around key retail partnerships and launches.
- Ensure events deliver measurable brand exposure, content opportunities and relationship-building value.
- Lead and coordinate PR and influencer activities across international markets, working with regional teams, distributors and external agencies.
- Establish clear global guidelines, objectives, reporting structures and performance expectations.
- Manage and challenge external PR and influencer agencies to ensure strategic alignment, quality of execution and commercial value.
- Provide regional teams with the necessary communication toolkits, assets and guidance to execute global initiatives effectively.
- Identify opportunities to share best practices and scale successful initiatives across markets.
6. Budget Management, Reporting & Performance
- Manage global PR, influencer, VIP and event budgets, ensuring effective allocation of investment across markets.
- Establish global KPIs and reporting frameworks to measure PR coverage, influencer performance, earned media, brand visibility and campaign effectiveness.
- Track media coverage, share of voice, influencer engagement, content generation and campaign ROI.
- Produce regular global performance reports, identifying opportunities to optimise strategy and investment.
- Continuously evaluate market performance, agency effectiveness and emerging opportunities to strengthen brand awareness and desirability.
Role Requirements
- Significant experience in international PR, influencer marketing and communications, ideally within luxury fragrance, beauty, fashion or lifestyle.
- Proven experience developing and executing global PR and influencer strategies across multiple markets.
- Strong international network of luxury media, influencers, VIPs, talent representatives and industry contacts.
- Experience managing external agencies, distributors and regional marketing teams.
- Demonstrated ability to build strategic partnerships and deliver high-impact international launches and events.
- Strong understanding of luxury brand positioning, storytelling and cultural trends.
- Commercially minded, with experience managing budgets, measuring performance and demonstrating return on investment.
- Excellent communication, relationship management and leadership skills.
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Global Head of PR & Influencer Marketing in London employer: Fragrance Du Bois
Fragrance Du Bois is an exceptional employer, offering a dynamic work culture that values creativity and collaboration in the luxury fragrance sector. With a focus on employee growth and development, team members benefit from unique opportunities to lead high-profile projects and engage with prestigious retail partners across the UK and Ireland. The hybrid working model and performance-based bonuses further enhance the appeal of joining a brand committed to excellence and innovation.
