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- Tasks: Lead creative strategy for DTC clients, crafting impactful ad concepts and scripts.
- Company: Fraggell, a performance creative agency focused on driving revenue for DTC brands.
- Benefits: Competitive salary, flexible working, MacBook, 28 days holiday, and a casual culture.
- Other info: Join a growing team in Manchester, blending creativity with data-driven insights.
- Why this job: Make a real impact with your creative ideas in a fast-paced, supportive environment.
- Qualifications: 2+ years in digital marketing or creative strategy, with a passion for eCommerce and ads.
The predicted salary is between 30000 - 40000 £ per year.
Commitment: Full-time (operating in UK hours)
Salary Range: Salary is dependent on experience
About Fraggell: Fraggell is a performance creative agency for 7–8 figure DTC brands. We help brands scale through Meta and TikTok ad creative that actually drives revenue, not just impressions. We have an in-house studio in Manchester; we're a growing team with both in-house and remote members. The culture is fast, direct, and built around people who genuinely care about what makes an ad work.
The Role: As a Creative Strategist at Fraggell, you’ll be at the heart of the creative process. Turning insights into ad concepts that move the needle. You’ll develop high-performing angles, hooks, and scripts, working closely with editors and producers to bring ideas to life that are emotionally charged, thumb-stopping, and strategically sound. Your job is to blend creative instinct with data-driven thinking, studying what’s working in accounts, in culture, and across the industry, then turning that knowledge into ads that drive measurable growth.
What we’re looking for:
- 2+ years of experience in digital marketing, creative strategy, or paid social.
- A deep understanding of what makes an ad convert — from hook to hold rate.
- You’re constantly looking for new ideas, formats, and frameworks to test.
- Detail-oriented and organised — you can juggle multiple brands and creative threads at once.
- Curious, open-minded, and comfortable sharing ideas and insights with both the team and clients.
- You live and breathe eCommerce, ads, and performance. You’re the kind of person who scrolls through Meta’s Ad Library for fun, listens to marketing podcasts, and experiments with creative formats on the weekend.
What You'll Be Doing:
- Leading creative strategy for a pod of DTC clients — owning angles, hooks, concepts, and scripts.
- Building and delivering scripts and briefs each month.
- Developing creative through the awareness ladder — from Unaware through to Most Aware — and knowing which level to target for each brief.
- Reviewing performance data in Motion and Ad Manager throughout the month and feeding insights directly into the next round of concepts.
- Working with your producer at the pre-production stage on casting, location, and format decisions.
- Briefing UGC creators and reviewing footage with your producer.
- Staying plugged into platform trends, new formats, and what's working in the ad library.
- Directing in-person shoots to get the best performance for your idea to come to life.
Nice to Have:
- Experience at a performance creative or paid media agency.
- Familiarity with Motion, Foreplay, or similar creative analytics/ad library tools.
- Background writing UGC scripts or directing lo-fi content.
- Understanding of Meta's ad auction and how creative affects delivery.
What We're Offering:
- Competitive salary, dependent on experience.
- Manchester-based role with up to 2 days working from home per week.
- MacBook provided from day one.
- 28 days holiday.
- Statutory pension.
- A casual, no-nonsense culture. No corporate BS, just people who care about the work.
- Real creative ownership — your concepts go into accounts spending serious money, and you'll see the results.
Creative Strategist in Manchester employer: Fraggell
Contact Detail:
Fraggell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that Creative Strategist role.
✨Tip Number 2
Show off your creativity! Create a portfolio that highlights your best work and showcases your understanding of what makes an ad convert. We want to see your unique angles and hooks that drive results.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brand voice and recent campaigns. We love candidates who come in with fresh ideas and insights that can elevate our creative strategy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for passionate individuals who live and breathe eCommerce and ads, just like us!
We think you need these skills to ace Creative Strategist in Manchester
Some tips for your application 🫡
Show Your Creative Side: When you're applying for the Creative Strategist role, let your creativity shine through in your written application. Use engaging language and showcase your unique ideas or past projects that demonstrate your ability to turn insights into compelling ad concepts.
Tailor Your Application: Make sure to customise your application to reflect the specific requirements mentioned in the job description. Highlight your experience in digital marketing and creative strategy, and don’t forget to mention any familiarity with performance creative or paid media agencies.
Be Data-Driven: Since we’re all about blending creativity with data, include examples of how you've used performance data to inform your creative decisions. This will show us that you understand what makes an ad convert and can back up your creative instincts with solid insights.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us you’re keen on joining our team at Fraggell!
How to prepare for a job interview at Fraggell
✨Know Your Creative Stuff
Make sure you brush up on the latest trends in digital marketing and creative strategy. Familiarise yourself with successful ad campaigns, especially those on Meta and TikTok. Being able to discuss what makes an ad convert will show that you’re not just a creative thinker but also data-driven.
✨Showcase Your Process
Be ready to walk through your creative process during the interview. Discuss how you turn insights into compelling ad concepts and how you collaborate with others. This will demonstrate your organisational skills and ability to juggle multiple projects, which is key for the role.
✨Bring Ideas to the Table
Don’t be shy about sharing your ideas! Prepare a few creative concepts or angles that you think could work for Fraggell’s clients. This shows initiative and gives the interviewers a taste of your creative instinct and understanding of what drives performance.
✨Ask Smart Questions
Prepare thoughtful questions about the company culture, the team dynamics, and their approach to creative strategy. This not only shows your interest in the role but also helps you gauge if Fraggell is the right fit for you. Plus, it’s a great way to engage with your interviewers!