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- Tasks: Lead a team to deliver exceptional customer experiences in a luxury fragrance boutique.
- Company: Join Fraegra, a modern fragrance boutique focused on hospitality and craft.
- Benefits: Be part of a founding team with opportunities for growth and development.
- Why this job: Make a real impact by creating memorable experiences for guests in a unique environment.
- Qualifications: Experience in retail leadership and a passion for luxury customer service.
- Other info: Dynamic role in a calm, thoughtful space opening in March 2026.
The predicted salary is between 28800 - 43200 £ per year.
Fraegra is a modern fragrance boutique built on hospitality, craft, and emotional intelligence. We curate the world’s most compelling niche and heritage fragrance brands and present them through residential retail, calm, tactile, intentional spaces where guests are welcomed as individuals, not transactions.
At Fraegra:
- Service is measured by how people feel, not how fast we move
- Expertise is shared through storytelling, not superiority
- Luxury is quiet, human, and deeply personal
Fraegra exists to become a place guests return to because it feels familiar, thoughtful, and consistently exceptional.
Our King Street boutique is Fraegra’s northern flagship, a destination for those who value discernment over noise, craft over trend, and care over theatre. We are now building the founding leadership team who will set the standard for every Fraegra store that follows.
The Assistant Boutique Manager is the engine of consistency on the shop floor. You are a senior presence, trusted by the Boutique Manager, respected by the team, and felt by every guest. You lead by example, protect standards in real time, and ensure the Fraegra experience is delivered beautifully, even when the store is busy.
This role is for someone who understands that luxury lives in the details and that great leadership is often quiet, observant, and precise. You will be known for:
- Being a visible, calming leader on the floor
- Delivering and role-modelling exceptional consultations
- Supporting and coaching Fragrance Sommeliers day to day
- Protecting the Fraegra customer journey in every interaction
- Building meaningful client relationships and repeat visits
- Using sales and stock insight to maintain strong trading discipline
- Acting as the Store Manager’s trusted second-in-command
You balance commercial awareness with human judgement and you care deeply about how the store feels, not just how it performs.
You follow playbooks, not scripts. You notice when standards slip and address them calmly. You understand discretion, pacing, and emotional intelligence. You treat client data as memory-keeping, not administration. You are comfortable stepping up, stepping in, and holding the line. This is not a role for someone waiting to be told what to do. It is a role for someone ready to lead.
Please include in the body of your email:
- Your full name
- Where you currently live
- Your answers to the three questions below
Please attach:
- A CV (maximum 2 pages)
Send applications to: berni@fraegra.com (cc: dylan@fraegra.com)
APPLICATION QUESTIONS (Please answer all three)
- How do you support high standards on a shop floor without creating pressure or tension?
- What does great leadership look like when you are not the most senior person in the room?
- Tell us about a time you noticed something small that made a big difference to a customer’s experience.
Assistant Boutique Manager in Manchester employer: fraegra
Contact Detail:
fraegra Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Boutique Manager in Manchester
✨Tip Number 1
Get to know the brand inside out! Familiarise yourself with Fraegra's values and the unique fragrances they offer. This way, when you walk into that interview, you can speak passionately about how you align with their mission of creating a personal and thoughtful customer experience.
✨Tip Number 2
Practice your storytelling skills! Since Fraegra values expertise shared through storytelling, think of examples from your past experiences where you've made a difference in customer interactions. Be ready to share these stories during your interview to showcase your emotional intelligence and leadership style.
✨Tip Number 3
Showcase your calm leadership! In your conversations, highlight times when you've maintained high standards under pressure. This will demonstrate that you understand the importance of being a visible, calming presence on the shop floor, just like the role requires.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re proactive and genuinely interested in joining the Fraegra team. Let’s get you that Assistant Boutique Manager role!
We think you need these skills to ace Assistant Boutique Manager in Manchester
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for fragrance and hospitality.
Answer the Questions Thoughtfully: Take your time with the application questions. Think about your experiences and how they relate to the role. We’re looking for genuine insights, so make sure your answers reflect your understanding of great leadership and customer service.
Keep it Concise: While we love a good story, remember to keep your CV to a maximum of 2 pages. Highlight your relevant experience and skills clearly, so we can see why you’d be a great fit for our team at Fraegra.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at fraegra
✨Know the Brand Inside Out
Before your interview, dive deep into Fraegra's ethos and values. Understand their approach to luxury and how they prioritise emotional intelligence and hospitality. This knowledge will help you connect your experiences to their mission during the interview.
✨Showcase Your Leadership Style
Prepare examples that highlight your leadership abilities, especially in a retail environment. Think about times when you've led by example or supported your team without being the top dog. This aligns perfectly with what they’re looking for in an Assistant Boutique Manager.
✨Emphasise Customer Experience
Be ready to discuss how you create meaningful client relationships and enhance customer journeys. Share specific stories where your attention to detail made a significant impact on a customer's experience, as this is crucial for the role.
✨Practice Calmness Under Pressure
Since the role involves maintaining high standards even during busy times, think of scenarios where you’ve managed stress effectively. Practising calmness and showing how you can protect the Fraegra experience in real-time will set you apart.
