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- Tasks: Lead a team to deliver exceptional customer experiences in a luxury fragrance boutique.
- Company: Fraegra, a modern fragrance boutique focused on hospitality and emotional intelligence.
- Benefits: Join a founding leadership team with opportunities for growth and development.
- Why this job: Be part of a unique retail experience that values craft and personal connections.
- Qualifications: Experience in retail leadership and a passion for luxury customer service.
- Other info: Dynamic environment opening March 2026 in Manchester's King Street.
The predicted salary is between 28800 - 43200 £ per year.
Fraegra is a modern fragrance boutique built on hospitality, craft, and emotional intelligence. We curate the world’s most compelling niche and heritage fragrance brands and present them through residential retail, calm, tactile, intentional spaces where guests are welcomed as individuals, not transactions.
At Fraegra:
- Service is measured by how people feel, not how fast we move
- Expertise is shared through storytelling, not superiority
- Luxury is quiet, human, and deeply personal
Fraegra exists to become a place guests return to because it feels familiar, thoughtful, and consistently exceptional.
Our King Street boutique is Fraegra’s northern flagship, a destination for those who value discernment over noise, craft over trend, and care over theatre. We are now building the founding leadership team who will set the standard for every Fraegra store that follows.
The Assistant Boutique Manager is the engine of consistency on the shop floor. You are a senior presence, trusted by the Boutique Manager, respected by the team, and felt by every guest. You lead by example, protect standards in real time, and ensure the Fraegra experience is delivered beautifully, even when the store is busy.
This role is for someone who understands that luxury lives in the details and that great leadership is often quiet, observant, and precise. You will be known for:
- Being a visible, calming leader on the floor
- Delivering and role-modelling exceptional consultations
- Supporting and coaching Fragrance Sommeliers day to day
- Protecting the Fraegra customer journey in every interaction
- Building meaningful client relationships and repeat visits
- Using sales and stock insight to maintain strong trading discipline
- Acting as the Store Manager’s trusted second-in-command
You balance commercial awareness with human judgement and you care deeply about how the store feels, not just how it performs.
You follow playbooks, not scripts. You notice when standards slip and address them calmly. You understand discretion, pacing, and emotional intelligence. You treat client data as memory-keeping, not administration. You are comfortable stepping up, stepping in, and holding the line. This is not a role for someone waiting to be told what to do. It is a role for someone ready to lead.
Please include in the body of your email:
- Your full name
- Where you currently live
- Your answers to the three questions below
Please attach:
- A CV (maximum 2 pages)
APPLICATION QUESTIONS
- How do you support high standards on a shop floor without creating pressure or tension?
- What does great leadership look like when you are not the most senior person in the room?
- Tell us about a time you noticed something small that made a big difference to a customer’s experience.
Locations
Assistant Boutique Manager in Cheshire, Warrington employer: fraegra
Contact Detail:
fraegra Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Boutique Manager in Cheshire, Warrington
✨Tip Number 1
Get to know the brand inside out! Before you step into that interview, dive deep into Fraegra's ethos and values. Understanding their approach to luxury and customer experience will help you connect with the team and show them you're genuinely interested.
✨Tip Number 2
Practice your storytelling skills! Since Fraegra values emotional intelligence and storytelling, think of examples from your past experiences where you've made a difference in customer interactions. This will help you shine during those crucial conversations.
✨Tip Number 3
Be ready to demonstrate your leadership style! Think about how you can lead by example and support your team without being overbearing. Share specific instances where you've successfully maintained high standards while keeping the atmosphere calm and welcoming.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re proactive and serious about joining the Fraegra family. Let’s make this happen together!
We think you need these skills to ace Assistant Boutique Manager in Cheshire, Warrington
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to get a sense of who you are beyond just your CV. Share your passion for fragrances and how you connect with people.
Answer the Questions Thoughtfully: Take your time with the application questions. We’re looking for genuine insights into your leadership style and customer service approach. Use specific examples to illustrate your points – we love a good story!
Keep it Concise: Remember, less is more! Your CV should be a maximum of 2 pages, so make every word count. Highlight your relevant experience and skills that align with the Assistant Boutique Manager role without fluff.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t forget to include all the required details!
How to prepare for a job interview at fraegra
✨Know the Brand Inside Out
Before your interview, dive deep into Fraegra's ethos and values. Understand their approach to luxury and how they prioritise emotional intelligence and hospitality. This knowledge will help you connect your experiences to their mission during the interview.
✨Showcase Your Leadership Style
Prepare examples that highlight your leadership abilities, especially in a retail environment. Think about times when you've led by example or supported your team without being the top dog. This aligns perfectly with what they’re looking for in an Assistant Boutique Manager.
✨Emphasise Customer Experience
Be ready to discuss how you create meaningful client relationships and enhance customer journeys. Share specific stories where your attention to detail made a significant impact on a customer's experience, as this is crucial for Fraegra's philosophy.
✨Practice Calmness Under Pressure
Since the role involves maintaining high standards even during busy times, think of scenarios where you've managed stress effectively. Practising calmness and emotional intelligence will show that you can protect the Fraegra experience, no matter the situation.
