Paid Search Manager (EdTech)

About the business

This is a Series A-funded education technology scale-up on a mission to transform access to world-class learning. The company has grown rapidly, building a global team and supporting thousands of students with engaging online programmes that boost both grades and confidence. Backed by leading investors, with strong user traction and ambitious international expansion plans, it’s an exciting moment to join.

The role

As Performance Marketing Manager, you’ll be the in-house specialist for Google Ads, owning campaigns across Search, YouTube, Display, and PMAX. This is a hands-on role where you’ll plan, build, and optimise acquisition activity end-to-end, ensuring measurable impact and strong ROI. Working closely with the Head of Performance Marketing and collaborating with creative, data, and CRM teams, you’ll play a critical part in scaling customer acquisition at a key stage of growth.

Core responsibilities

• Own day-to-day performance across Google Ads – including Search, YouTube, Display, and PMAX.
• Plan, launch, and optimise acquisition campaigns to drive quality leads and conversions at scale.
• Monitor budgets, pacing, and bids to maximise ROAS and efficiency.
• Build and maintain accurate tagging, tracking, and attribution frameworks.
• Test creative and messaging, partnering with design and content teams.
• Report performance insights, trends, and recommendations to senior leadership.
• Support the Head of Performance Marketing with cross-channel initiatives and testing.
• Stay up to date with Google platform developments and best practices to keep activity ahead of the curve.

Requirements

• 3-5+ years’ hands-on experience managing Google Ads campaigns in B2C, subscription, or high-growth environments.
• Proven track record in driving measurable growth and improving ROAS through Search, YouTube, Display, and PMAX.
• Analytical and data-driven, with confidence in testing and optimisation.
• Detail-oriented operator who thrives on execution as well as insight.
• Collaborative team player, comfortable working closely with Head of Performance Marketing and wider teams.
• Bonus: Knowledge of Meta Ads or cross-channel paid media to support integrated activity.