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- Tasks: Analyse and optimise email campaigns throughout the customer journey.
- Company: Fractal is a strategic AI partner for Fortune 500 companies, fostering imagination and diversity.
- Benefits: Enjoy remote work options and be part of a recognised Great Place to Work.
- Why this job: Make a real impact on customer engagement and loyalty while collaborating with creative teams.
- Qualifications: Bachelor's degree and 5+ years in email or digital marketing required.
- Other info: Join a vibrant team of enthusiastic over-achievers and grow your career!
The predicted salary is between 36000 - 60000 £ per year.
Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.
We are looking for a highly analytical and strategic Email Marketing Analyst with a focus on Customer Lifecycle Marketing. In this role, you will be responsible for analyzing and optimizing email campaigns throughout the entire customer journey—from acquisition to retention to reactivation. You will work closely with cross-functional teams to develop targeted strategies that drive engagement, foster customer loyalty, and increase lifetime value. Your insights will directly impact the success of our email marketing campaigns and customer experience initiatives.
Key Responsibilities- Customer Lifecycle Strategy: Help develop and implement email marketing strategies tailored to different stages of the customer lifecycle, including acquisition, onboarding, engagement, retention, and reengagement. Ensure that each phase of the journey is supported by relevant, personalized communication.
- Campaign Analysis & Reporting: Track and analyze email performance metrics across all lifecycle stages, including clickthrough rates (CTR), conversion rates, churn, and customer lifetime value (CLV). Use this data to optimize campaigns and share actionable insights with cross-functional partners.
- Segmentation & Personalization: Work with the database marketing team to recommend and build detailed customer segments based on behaviors, demographics, and lifecycle stages. Leverage these segments to create highly targeted email campaigns that resonate with each customer group.
- A/B Testing & Optimization: Work with the optimization team to implement A/B tests for email elements to continuously improve engagement throughout the customer journey. Monitor results and iterate on strategies for ongoing performance improvements.
- Email Automation & Workflows: Help manage automated email workflows that prevent churn, and re-engage inactive subscribers. Ensure that these automated flows are optimized for maximum effectiveness and relevance at every touchpoint.
- Data Insights & Strategy Development: Analyze customer behavior data and email engagement trends to identify gaps in the lifecycle journey. Provide insights to optimize customer retention strategies and ensure email campaigns align with broader business goals.
- Collaboration with Cross-Functional Teams: Collaborate with retail, design, database marketing and data science teams to ensure that email content and campaigns are aligned with the overall customer experience strategy and messaging.
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- 5+ years of experience in email marketing, digital marketing, or customer lifecycle marketing.
- SQL and Tableau (Visualisation tools).
- Strong analytical skills with experience in using analytics tools to track and report on email performance.
- Experience developing and optimizing customer lifecycle email strategies, including acquisition, retention, and re-engagement campaigns.
- Proficient in Excel/Keynote for data analysis and reporting.
- Strong understanding of email marketing best practices, customer segmentation, and personalization.
- Ability to synthesize data and translate it into actionable recommendations for campaign optimization.
- Excellent communication and collaboration skills with an eye for detail.
- Familiarity with advanced CRM and customer data platforms.
- Experience with behavioral email triggers and dynamic content personalization.
- Knowledge of email deliverability best practices and list hygiene.
- Familiarity with customer retention strategies and product upgrade programs.
If you like wild growth and working with happy, enthusiastic over-achievers, you’ll enjoy your career with us!
Email Marketing Analyst - Customer Lifecycle Focus employer: Fractal
Contact Detail:
Fractal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Analyst - Customer Lifecycle Focus
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing, especially around customer lifecycle strategies. Understanding how to tailor your approach for different stages of the customer journey will set you apart from other candidates.
✨Tip Number 2
Network with professionals in the email marketing field, particularly those who have experience with customer lifecycle marketing. Engaging in conversations can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past email campaigns you've optimised. Be ready to discuss how your insights led to improved performance metrics during interviews.
✨Tip Number 4
Stay updated on tools like SQL and Tableau, as proficiency in these can be a significant advantage. Consider taking online courses or certifications to enhance your skills and demonstrate your commitment to continuous learning.
We think you need these skills to ace Email Marketing Analyst - Customer Lifecycle Focus
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and customer lifecycle strategies. Use specific examples that demonstrate your analytical skills and familiarity with tools like SQL and Tableau.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your background aligns with Fractal's mission. Mention specific campaigns you've worked on and the impact they had on customer engagement and retention.
Showcase Analytical Skills: Emphasise your analytical abilities by including metrics from past email campaigns you've managed. Highlight your experience with A/B testing and how it has led to improved performance in previous roles.
Research Fractal: Familiarise yourself with Fractal's values and recent projects. This will help you tailor your application and demonstrate your genuine interest in the company during the application process.
How to prepare for a job interview at Fractal
✨Understand the Customer Lifecycle
Make sure you have a solid grasp of the customer lifecycle stages. Be prepared to discuss how you would tailor email marketing strategies for each phase, from acquisition to retention. This shows that you can think strategically about customer engagement.
✨Showcase Your Analytical Skills
Since this role requires strong analytical skills, come ready with examples of how you've used data to optimise email campaigns in the past. Discuss specific metrics you've tracked and how your insights led to improved performance.
✨Familiarise Yourself with A/B Testing
A/B testing is crucial for optimising email campaigns. Be prepared to talk about your experience with A/B testing, including what elements you tested and the outcomes. This will demonstrate your hands-on experience and understanding of continuous improvement.
✨Prepare Questions for the Interviewers
Interviews are a two-way street. Prepare thoughtful questions about the company's email marketing strategies, team dynamics, and how they measure success. This not only shows your interest but also helps you assess if the company is the right fit for you.
